ONLINE COMMUNITY · ENGAGEMENT · 24 articles

Engagement systems that keep members coming back.

Patterns and tools to keep members active beyond launch: notifications that don't annoy, content sparks, gamification, group dynamics.

24 articles
Updated weekly

What you'll find here

  • Notification strategy: cadence, channels, opt-outs
  • Gamification that actually moves retention (not just badges)
  • Group dynamics: small groups, leaders, rituals
  • Content sparks: weekly prompts, AMAs, member spotlights

Our take

Engagement isn't a feature, it's a system. The tactics here come from running engagement experiments on client communities ranging from 200 to 200K members.

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