Service Marketing
Briefs that produce publishable drafts. Writing that respects the technical reader. Distribution beyond hitting publish. Analytics tied to real outcomes. Built by a team that ships content across 6 properties daily.
The 3,400-volume term is the one we are not writing. It brings readers who will never buy anything.
Why this matters
Generic listicles. Outdated tutorials. AI-generated word salads with no real depth. Technical buyers can spot it in two paragraphs and they bounce. We build content programs that respect the reader, ship at a cadence agencies cannot match, and compound traffic into real pipeline. The content does the selling because the content is actually worth reading.
Which clusters earn the traffic
A quarter of our content program traffic, broken down by topic cluster. Each bar is real attributed sessions, not vanity impressions. The "needs editorial pass" row at the bottom is content that ranks but reads thin. Scroll up and back down to replay.
What we build
Topics chosen by intent. Briefs that produce publishable drafts. Writers who respect the reader. Distribution beyond publish. Internal linking that compounds. Analytics tied to outcomes.
01
Long-tail priority. KD 0 to 25 first. Question-style queries. Audience-specific modifiers. We build the topical authority to win competitive head terms later, not by chasing them now.
Topics picked because we can realistically rank for them.
02
Every brief covers the target query, search intent, ranking competitors, the gap to close, internal links, schema, and the tone and depth required. Writers ship to publishable in one revision.
Briefs specific enough that the first draft lands close.
03
For developer tools, AI products, infrastructure, and technical SaaS. We hire writers who can read your docs, run your product, and write at the level your buyer expects. No generic SEO content.
Drafts pass technical review without rewrites.
04
Newsletter promotion, social repackaging, community sharing where appropriate, syndication partnerships. Each post gets traffic on day one, not just from search months later.
Every post gets distribution on the day it ships.
05
Pillar and cluster strategy. Internal link audit on every post (no hallucinated URLs). Topical authority builds through real semantic relationships across the catalog.
Page authority grows month over month.
06
Per-post traffic, per-post conversion, per-post pipeline contribution. Quarterly content audit retires underperformers and doubles down on winners.
Content portfolio gets stronger every quarter.
6
properties where we run our own content marketing playbook every day
The strategy we recommend is the strategy we already prove on our own brands.
Process
01
Two weeks. Content audit, keyword and topic gap analysis, competitor benchmarking, voice guide capture, 90-day editorial calendar. You approve before we write.
Calendar grounded in your data.
02
Ongoing monthly. Briefs, drafts, technical review, editorial review, publish, distribute. Weekly check-ins, monthly reporting tied to traffic and pipeline impact.
Compounding traffic month over month.
03
Quarterly content audit. What ranked, what converted, what to update, what to retire. Strategy adjusts based on real data, not on opinions.
Content portfolio gets stronger every quarter.
What it costs
A monthly cadence of straightforward posts and deeply technical pieces that need engineering input are the same sentence and very different projects. Here is what moves the number.
What moves the number
Small, well-defined work is usually better handled as an hourly block than scoped as a project, and we will say so rather than inflate it into one.
Rough idea to delivery
Quick enquiry
Tell us what you have published so far and what it was meant to do. If nothing has moved, the diagnosis is usually distribution rather than the writing.
Prefer the full form? Start a project
Common questions
No. We work with technical products: SaaS, developer tools, infrastructure, AI products, WordPress plugins and themes, dev productivity tools. Our writers can read your docs and run your product. If your product is a non-technical consumer service, we are probably not the best fit.
Yes, with humans in the loop at every step. Briefs are AI-assisted but human-approved. Drafts use our content pipeline (research, draft, fact-check, edit) but every post goes through a human editor before publish. The content reads like a person wrote it because a person owned the final version.
First rankings in months 2 to 4. Compounding traffic in months 6 to 9. Real pipeline contribution in months 9 to 18. Content marketing is a 12 to 24 month commitment to compound. Anyone who promises faster is selling something else.
Yes. We have run content programs across 5+ properties simultaneously with per-site voice guides, per-site editorial calendars, and per-site distribution. The pipeline scales horizontally without diluting voice.
Drafts go through a technical review step before editorial review. We can route reviews to your in-house engineers for final approval. Sources cited inline so verification is one click. Fact-check failures caught before publish, not after.
Content work is estimated against scope rather than sold at a list price. A steady cadence of straightforward posts and deeply technical pieces needing engineering input are very different projects. The section above sets out what moves the number.
Where to go next
Ready for content that earns its rankings?
Discovery call is free. Fixed-price audit within 48 hours. NDA on request.
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