Public roadmap page
A beautiful responsive board your customers visit at yoursite.com/roadmap. Status pills, vote counts, category filters. Indexed by Google.
FREE Product Roadmap · v1.6.0 · GPLv2 · Unlimited sites
Stop guessing. Let customers vote on what you build.
A public roadmap your users can see, vote on, and shape. Free forever.
Every day your customers tell you what they want in support tickets, emails, and Slack DMs. Product Roadmap turns that scattered feedback into one public board where users vote on priorities and watch progress in real time. Drop a shortcode, you have a feedback engine.
- GPLv2 licensed
- No license key
- Used by Wbcom itself
Public roadmap
42 items · 1,287 votes · 6 shipped this quarter-
Voting weights by membership tier
In progress -
Dark mode for the public board
Planned -
Suggested: CSV export filters
Under review -
Gutenberg block builder
Shipped
SHORTCODE
[roadmap product="main"] The problem
Customer feedback lives everywhere. And nowhere.
A support ticket, three emails, a sales-call note, two Slack DMs, a Twitter reply. Same feature request, six places. The signal disappears in the noise, and your customers stop bothering to tell you.
Today
Feedback scattered, priorities guessed
- ×Support tickets pile up with "when will you ship X?"
- ×Engineering builds what they think matters
- ×Customers feel unheard, churn quietly
- ×Roadmap stays a slide nobody outside the company sees
- ×Same idea suggested six times in six places
With Product Roadmap
One public board everyone reads
- ✓Customers vote for what they want most
- ✓You see priority by upvote count, not gut feel
- ✓"When will you ship X?" links to the public status
- ✓Shipping a top-voted feature lights up your power users
- ✓Duplicate ideas merge into one growing vote total
" We use Product Roadmap on our own products at Wbcom Designs. Every Pro release of every plugin starts with the top three voted items on our public board. That's not theory, that's how we ship.
What free covers
A complete public-roadmap engine. Free.
Six features make the free plugin a complete feedback-and-roadmap workflow on its own. Drop a shortcode, members start voting, you watch priority emerge.
One-click upvoting
Members upvote items they want most. Vote totals reorder the public board automatically. Priority shows up in numbers, not gut feel.
Customer feature submissions
Logged-in members add new items via a front-end form. You moderate from the standard WordPress posts queue. Approve, edit, decline.
Status pipeline
Planned, In Progress, Completed. Move items as you ship. Customers see exactly where their requests sit and stop emailing to ask.
Categories that filter
Organize items by feature area, audience, plugin module. Customers filter the public board to the slice they care about.
Comments per item
Conversations under every feature. Customers add context ("we need this for the mobile app"). You ask follow-up questions in public.
[roadmap product="main"] Drop this shortcode on any page or post. Renders the full roadmap with your theme's styling. Works in Gutenberg, Elementor, Bricks, Beaver Builder, Divi.
Setup speed
Public roadmap live in three steps.
From WordPress.org search to a live voting board your customers can use, in under five minutes.
- 1
Install and activate
Upload the zip, activate. WordPress 5.8 or later, PHP 7.4 or later. The plugin auto-creates a Roadmap post type and seven default categories so you have a starting structure.
- 2
Drop the shortcode
Add
[roadmap product="main"]to your /roadmap page, a sidebar widget, or anywhere shortcodes render. The public board appears immediately with your theme's typography and colors. - 3
Add a few items, point customers at it
Seed the board with three or four planned features so it doesn't look empty. Link to it from your support page, your changelog, your newsletter. Customers find the voting button on their first visit.
Who runs it
Built for everyone who builds for customers.
SaaS, WordPress products, e-commerce, agencies, open source. Anyone with users who have opinions about what comes next.
-
SaaS founders + product teams
Customers vote on what they want next. Engineering ships the top three each quarter. Churn drops because power users see their voices land in production.
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WordPress plugin + theme makers
Replace your scattered GitHub issues + Trello board + support email chaos with one public board your buyers can use. Pro features auto-pulled to the top by paying members.
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E-commerce stores planning features
Wish-list voting on which categories to expand, which payment methods to add, which shipping zones to open. Real demand signal, not guesswork.
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Digital agencies with retainer clients
Each client gets a private roadmap (Pro). They vote on which features in their backlog get built next this sprint. Account management replaces escalations with transparency.
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Open-source maintainers
Community votes drive contributor focus. Drag-and-drop reordering lets the maintainer override votes when reality (a security fix) jumps the queue. The lightweight ProductBoard alternative for WordPress.
When you outgrow free
Need multiple roadmaps, Gantt views, or analytics? Pro layers in.
The free plugin handles one public roadmap with voting and comments perfectly. When you ship more than one product, or need stakeholder-facing visuals, or want to export feedback into your analytics stack, Pro extends the same plugin with the features below.
Pro · paid upgrade
See Pro → Product Roadmap Pro
9 modules · from $59 Personal · $129 Developer · $199 Agency
- Multiple productsUnlimited roadmaps, one per product line. Bulk operations across all.
- 5 view templatesBoard (Kanban), Timeline (Gantt), List, Cards, Minimal. Switch any time.
- Gutenberg blockVisual config in the editor. No shortcode memorization.
- Analytics dashboardVotes, popular items, status distribution, time-window filters, CSV export.
- Drag-drop + bulkReorder items manually. Bulk-update status across many items.
- Custom filter presetsSave and reuse filters across roadmaps. Smart search.
- Guest suggestionsNEW in 1.1.1. Anonymous users submit, you moderate. Rate-limited + spam-protected.
- Email notificationsVoters get notified when their item ships. Stay-informed feedback loop.
- Custom styling + priority supportMatch your brand. Direct line to the engineering team.
Free plugin remains required. Pro extends what's already working.
FAQ
Before you install.
Answered by the team building the plugin. Anything else, the contact page gets a same-day reply.
Is the free plugin really free?
Yes. GPLv2 licensed, no license key, unlimited sites. We use the same plugin on wbcomdesigns.com to plan our own product. The Pro upgrade is optional and only adds the multi-product, analytics, Gutenberg block, and 5-view template features.
Do members need to log in to vote?
By default, yes. Logged-in WordPress users vote, anonymous visitors see the board but can't cast votes. Pro adds Guest Suggestions where anonymous users can submit new items with rate limiting and spam protection.
Can I moderate user-submitted features?
Yes. Customer submissions land in the pending queue. Approve, edit the title, decline, or move to a category. The standard WordPress posts review screen, scoped to roadmap items.
Will it work with my page builder?
Yes. The shortcode [roadmap product="main"] renders inside Gutenberg, Elementor, Bricks, Beaver Builder, Divi, Oxygen, anywhere shortcodes work. The board inherits your theme's typography and colors.
Does it slow down my site?
No. The roadmap is a custom post type that uses the standard WordPress page cache. Roadmap pages cache like any other page. Votes write through to the database directly, not via heavy AJAX cycles.
Can I migrate from Canny or ProductBoard?
Pro ships CSV import + export. Export your items from Canny / ProductBoard, map columns to title / status / category / vote count, import. Comments and vote history don't migrate (those plugins don't expose them), but the items do.
How do customers find out about the roadmap?
Link to it from your support page, your changelog, your release notes, your newsletter footer. Add a 'Suggest a feature' button on relevant product pages. The plugin is the canvas, the distribution is your decision.
What if I need multiple roadmaps?
Pro adds unlimited product-specific roadmaps. Each gets its own settings, items, voters, and view. A SaaS with three apps runs three independent roadmaps; an agency with five clients runs five.
When should I upgrade to Pro?
When you ship more than one product (multi-roadmap), or need stakeholder-facing visuals (Timeline / Gantt view), or want to export feedback into your analytics stack (CSV export), or want anonymous guest suggestions, or want voters to get email notifications when their items ship.
Does it work on Multisite?
Yes. Activate per-site. Each site has its own roadmap items, votes, and categories.
Free forever · GPLv2 · Unlimited sites
Give your customers a place to vote.
Drop one shortcode. Customers stop emailing "when will you build X?" and start showing you with their votes.
Used by Wbcom Designs on every product we ship · Activate and start collecting feedback