Trust License FAQ
Every plugin and theme we sell is GPL-licensed code with a paid layer for updates and support. The rules below cover activation counts, renewal pricing, and what is allowed under each tier.
We use the Easy Digital Downloads software licensing system. A license key ships with every purchase, the key is entered in the WordPress admin to activate the plugin or theme, and the key controls update delivery and support eligibility. The code itself is GPL-licensed and would keep running even without the key.
The three tiers below differ only in how many sites the same key can activate on. The product, the features, and the support level are the same across tiers. Agency tier gets a faster support queue but the same engineering team handles every ticket.
Three tiers
The product is identical at every tier. Tier picks the right activation count for your situation.
01
For a single site you own or run for a single client. The license key activates on one production domain. Staging and local development domains do not count against the activation limit if the URL contains staging, dev, test, or local.
One activation, one customer.
02
For freelancers and small shops managing a handful of customer sites. The license key activates on up to five production domains plus the matching staging copies. License management is in the store dashboard, where you can deactivate one site and free up the slot.
Five activations, manage from the dashboard.
03
For agencies running many customer sites. Unlimited production activations, unlimited staging copies, and priority support routing. Includes the right to embed the product in customer deliverables under the white-label rules below.
Unlimited activations, priority queue.
License terms
The model, the renewal mechanics, the transfer process, and what white-label means under our agency tier.
01
Most of our products are sold as annual licenses by default with a lifetime upgrade available at checkout. Annual licenses renew at the same price you paid on first purchase as long as you renew without a gap. Lifetime licenses are a one-time payment for permanent update access on the activated sites. The lifetime price is set so breakeven against renewals lands around year four.
Stay long? Lifetime. Trial first? Annual.
02
Annual licenses auto-renew at the same price you paid on first purchase. Auto-renew can be turned off in the store dashboard at any time. We email a renewal reminder before each charge so there are no surprises. Renewal failures (expired card, declined payment) trigger a grace window with retry attempts before the license lapses. Renewal payments themselves are not refundable - cancel auto-renew before the charge if you do not want to continue.
Cancel auto-renew before the charge.
03
Licenses can be transferred to another email address at no cost. Submit a ticket from /support/ from the address on the order with the new owner email. The transfer completes within one business day and an ownership-change notice goes to both addresses. Transfers do not consume an extra activation slot.
Transfers are free, one business day.
04
Agency-tier licenses include the right to install our plugins and themes inside customer deliverables. You may use any whitelabel settings the product itself exposes (logo replacement, plugin name override). You may not strip the readme, remove the copyright notice from the plugin header, or resell the plugin as a standalone product on a marketplace. For deeper whitelabel work see /services/white-label-development/.
OK inside deliverables, not on marketplaces.
05
Our code is GPL v2 or later, the same license WordPress itself uses. You have the right to use, modify, and redistribute the code. What you are paying for is the license-keyed update channel, the support hours, and the development effort behind the next release. This is the same business model WooCommerce, GravityForms, Easy Digital Downloads, and most major WordPress products use.
Code is GPL, updates and support are paid.
06
When a license expires, the plugin or theme keeps working - GPL code does not stop running. Updates and support stop the day the license expires. We email reminders 14, 7, and 1 day before expiration. Re-activating an expired license within 30 days renews at the original price; after 30 days the next purchase is at current list price.
Plugin keeps running, updates stop.
Common questions
A production-facing URL that the license is keyed to. Staging URLs containing the words staging, dev, test, or local do not count. A URL change (domain transfer, HTTPS migration) does not consume an extra activation if you deactivate the old URL from the store dashboard first.
Annual is right if you want predictable yearly costs and you might churn out of the product in two or three years. Lifetime is right if you plan to use the product for four years or more, since the breakeven is usually around year four at current renewal pricing.
Yes. We do not raise the renewal price above the new-customer price. Renewal pricing is locked at the price you paid on first purchase as long as you renew without a gap. If your license lapses for more than 30 days, the next purchase is at current list price.
Yes. Submit a ticket from /support/ from the address on the original order with the new owner email. The license and all activations transfer to the new account. We do this within one business day at no charge.
Agency-tier licenses include the right to install the product in customer deliverables. You may not strip the readme or remove our copyright notice, but you may set your own branding through any whitelabel option the product itself provides. Reselling the plugin as a standalone product is not permitted. For full whitelabel work see /services/white-label-development/.
The plugin or theme keeps working. Updates and support stop the day the license expires. We email reminders 14, 7, and 1 day before expiration. Re-activating an expired license within 30 days renews at the original price. After 30 days, the next purchase is at current list price.
No. Renewal payments for existing subscriptions are not refundable. Cancel auto-renew in the store dashboard before the renewal charge if you do not want to continue. We email a renewal reminder before each charge so the cancellation window is clear. See /refund-policy/ for the full carve-outs.
Our plugins and themes are GPL-licensed. You are free to use, modify, and redistribute the code under GPL terms. The license key, support, and updates we sell are a separate paid layer on top of the GPL code, which is the model WooCommerce, GravityForms, and most major WordPress products use.
Have a license question?
Tickets reach the same team that issues licenses, transfers them, and handles renewal questions. Crisp chat reaches the same team. Email support@wbcomdesigns.com is a third path.
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