01
Stripe billing on day one
Subscriptions, metered billing, trials, dunning, webhooks. Cashier on Laravel or Stripe SDK on Node. Customer portal, invoice history, plan upgrades. Wired before the first user signs up.
Revenue flows from launch day.
Service SaaS engineering
Ship a SaaS product without rebuilding it twice.
End-to-end product engineering from discovery to billing to scale. We have built our own SaaS, WP Vanguard, end-to-end on the same stack we will use for yours.
WP Vanguard, our security SaaS, runs on this exact stack
app.wpvanguard.com
Why this matters
Most SaaS rewrites happen because the first build skipped the boring parts.
The boring parts are the parts you regret skipping. Billing webhooks that retry properly. Tenant isolation that survives a security review. Background jobs that do not silently die. Auth that an enterprise buyer can audit. Logs you can actually grep when production goes sideways at midnight.
We build SaaS on the second-build patterns from day one. The first launch ships with the architecture that the second launch would have needed anyway. Your team takes over a codebase that scales, not one that needs a rewrite to survive product market fit.
What we build
A SaaS that holds up after the launch tweet.
Stripe billing wired and tested. Multi tenant pattern picked deliberately. Auth that matches your buyer. Background work that scales. Marketing site that converts. Docs that exist on day one. All shipped together.
02
Multi tenant, the right way
Team based isolation or per tenant database based on the threat model. Roles and permissions enforced at the policy layer, not the controller. Audit log surfaces every privileged action.
Enterprise tier sales become possible.
03
Auth that scales with the company
Magic link, OAuth, SSO, MFA. SCIM provisioning when you need it. Passkeys when your customers ask. We pick the auth stack to match the buyer, not to match a tutorial.
Sales never blocked by auth requirements.
04
Background work, observability, alerts
Queues from the first job. Horizon or BullMQ to manage them. Sentry for errors, Pulse or Datadog for metrics, Slack alerts for the things that page the on-call person.
Outages caught before customers report them.
05
Marketing site that ships product
Astro frontend with real product screenshots, real pricing, real changelog. Lead form to your CRM. Docs site auto-published. The product and marketing share a design system.
Conversion path measurable from day one.
06
Documented, deployable, transferable
README that actually works. Architecture diagram in the repo. Deploy runbook. Onboarding doc for the next engineer. Code we ship is code your team can extend without us.
No vendor lock-in to our agency.
Production
we run our own SaaS in production using the same patterns
WP Vanguard, full stack Laravel + Astro + Stripe + Cloudflare. Public proof on request.
Process
How a SaaS engagement runs.
01
Discovery and shape
Two to three weeks. Domain map, user journeys, integrations, billing model, compliance posture, deploy target. Output is a roadmap, a fixed price for phase one, and a candidate architecture.
Build starts with a real plan.
02
Build in sprints
Two week sprints. Working demo at end of every sprint. Auth, billing, core feature, marketing site, docs ship in parallel tracks. Customers can be invited to staging from sprint two.
No big bang launches.
03
Launch and iterate
Soft launch to first ten customers, monitor, iterate. Public launch when retention and core flows hold. Retainer or transfer, your call.
Launch is the start of growth, not the end of the engagement.
Common questions
Frequently asked
-
What stack do you build SaaS on?
Default is Laravel + Inertia (Vue or React) for full stack apps, or Laravel API + Next.js when the frontend team is separate. Astro for the marketing site. Postgres for data. Redis for queues and cache. Cloudflare or Forge for deploy. We pin the stack to your team, not the other way around.
-
How do you handle billing?
Stripe is the default. Cashier on Laravel handles subscriptions, trials, metered, and seat based pricing. Customer portal embedded. Webhook handlers tested with Stripe CLI before launch. We have shipped this exact integration in WP Vanguard.
-
Do you build the marketing site too?
Yes. The product and the marketing site share a design system from day one. Marketing site in Astro for speed and SEO, product app in your chosen frontend framework. Same brand tokens, same components where it makes sense.
-
How do you decide multi tenant pattern?
Two questions. Is data isolation a contractual requirement (HIPAA, SOC 2 with strict tenant separation)? And what is the expected tenant count in two years? Combined answers determine team based isolation, schema per tenant, or database per tenant. We document the choice in the discovery doc.
-
How long does a full SaaS build take?
Three to six months for a focused product (auth, billing, core feature, marketing site, docs). Longer for products with heavy integrations or compliance. We ship in two week sprints with a working demo at the end of every sprint.
-
What does it cost?
Full SaaS builds are sized depending on scope. Focused engagements (billing module, multi tenant migration, auth overhaul) are scoped per project. Discovery and roadmap engagements are scope-dependent. Discovery call is free.
Ready to ship a SaaS that lasts?
Tell us what you want to build.
Discovery call is free. Fixed-price quote within 48 hours. Builds are scope-dependent.