Service Marketing Automation
We run an automated pipeline that publishes content daily across our properties. We will build yours, with research, drafting, fact-checking, human review, and publishing wired end to end.
// pipeline/publish.ts
import { createWorkflow } from '@/runtime';
export const dailyPublishPipeline = createWorkflow('daily-publish', async (ctx) => {
const ideas = await ctx.run(pullFromIdeaQueue, { limit: 3 });
for (const idea of ideas) {
const research = await ctx.run(researchTopic, idea);
const draft = await ctx.run(generateDraft, { idea, research });
const factChecked = await ctx.run(factCheck, draft);
const reviewed = await ctx.run(humanReview, factChecked, { timeout: '4h' });
if (reviewed.approved) {
await ctx.run(publishToWordPress, reviewed.content);
await ctx.run(notifySlack, '#content-published', reviewed.content);
}
}
});
Why this matters
The first version is exciting. The tenth is generic. By the hundredth, your blog reads like every other AI-generated blog. We build pipelines that keep your editorial voice, ground every claim in your real sources, and put humans in the loop where judgment matters. The result is content you actually want to publish, at a cadence your team could not hit by hand.
What we build
Research grounded in your real sources. Drafts in your house style. Fact-check before review. Human approval at the right step. Publishing wired to your CMS. Analytics closing the loop.
01
The pipeline pulls from your existing knowledge base, brand voice docs, customer research, and approved external sources. The AI does not invent context, it composes from the context you already have.
Drafts feel on-brand from version one.
02
Style guide encoded as a Claude skill. Tone, sentence rhythm, banned phrases, paragraph structure all enforced. Editors edit voice nuances, not basic style.
Editor revision time drops 60 to 80 percent.
03
Every claim cross-checked against the source documents. Hallucinated stats flagged before they hit your editor. Sources cited inline so verification is one click.
Fact-check failures caught before publish, not after.
04
No content publishes without an editor approval step. The pipeline does not replace editorial judgment, it just removes the time you spend on draft generation and formatting.
Editorial team retains full control of voice.
05
Publishing adapter ships content to wherever you publish. WordPress via REST, Ghost via API, static MDX via PR. Featured images, internal links, schema, all wired.
No manual copy-paste between tools.
06
Published post performance tracked in GA4 and Search Console. Underperformers flagged. Best-performing patterns reused in future drafts. The pipeline gets smarter monthly.
Top-quartile post rate climbs measurably each quarter.
$0.50-2
typical AI cost per published post across our pipelines, fully accounted
Includes research, draft, fact-check, image generation, and metadata.
Proof we run this ourselves
We use this exact pipeline to publish on wbcomdesigns.com, vapvarun.com, attowp.com, and three other properties. Every workflow we ship to a customer is one we already run for ourselves.
Daily publish pipeline runs
Process
01
Two weeks. We capture your style guide as a Claude skill, ingest your source documents, design the workflow stages, and lock the editorial approval rules.
Fixed scope, fixed price.
02
Four to six weeks. Pipeline ships in stages: research first, then draft, then fact-check, then publish. Editors review real output by week three. Iterate weekly.
First real published post by week six.
03
Two weeks. Production rollout, weekly tuning sessions with your editorial lead, analytics dashboards live. Handoff includes the maintenance runbook.
Your team owns the pipeline at the end.
Common questions
No, and we will warn you if you ask us to. The pipeline replaces the work editors should not be doing (formatting, image processing, internal link insertion, schema, scheduling). Editors keep doing what only editors can do (voice, judgment, the part the AI cannot fake). Done right, your team ships more without burning out.
Six to ten weeks for a full pipeline (idea queue, research, draft, fact-check, human review, publish, analytics). Two weeks discovery to capture your style guide and source documents, four to six weeks build, two weeks launch and tuning.
Yes. We have built pipelines that ship to 5+ properties with per-site style guides, per-site source documents, and per-site approval rules. The pipeline scales horizontally without rebuilding the workflow.
SEO is built into the pipeline. Keyword research informs the brief. Internal linking is mandatory and validated against your sitemap (no hallucinated URLs). Schema markup is generated. Featured images include alt text. Yoast or Rank Math fields are populated.
Production cost typically lands at $0.50 to $2 per published post, all in. Prompt caching, model routing, and source document caching keep it well below what manual generation through ChatGPT would cost.
Content pipeline projects are scope-dependent for a single-site pipeline with 4 to 6 stages. Multi-site pipelines with custom analytics and full editorial integration are scoped after discovery. Discovery call is free.
Ready to ship more without breaking your editorial standards?
Discovery call is free. Fixed-price quote within 48 hours. NDA on request.