A full-stack product engineering partner that ships.
Wbcom Designs is a product engineering team that has been building WordPress, Laravel, Astro, and AI automation for paying customers since 2013. The story below covers the founder, the team, what we build, and how we work. Every number you read on this page is verifiable from a public source.
13 years in production · 100+ shipped products · 90+ verified Trustpilot reviews
FounderVarun Dubey
The story
Started as a freelancer in 2010. Grew into a team that ships products.
Wbcom Designs grew out of a one-person WordPress engineering practice that started in
2010, working with agencies and direct clients on the kind of plugin and theme work
that other teams turned down because it was too custom. Three years in, the projects
had grown past what one engineer could ship cleanly. The practice became a team and
Wbcom Designs was formed as a company in 2013.
Today the engineering team operates out of Lucknow, India, with engineers covering
IST, EST, and PST windows. The portfolio has grown from custom WordPress builds into
full-stack product engineering across WordPress, Laravel, Astro, AI agents, and
marketing automation. The pattern that earned the early customers is still the
pattern that earns the new ones: senior engineers on every project, written status
on Friday, real numbers in the trust line.
The founder still personally reviews every new engagement, signs the NDA before the
first technical call, and is on Basecamp for every active project. Reach him at
varun@wbcomdesigns.com if a project warrants a direct conversation.
The team has shipped across each of these in production this year. No outsourcing to other agencies. Every capability is staffed in-house and dogfooded on our own properties before it's offered as a service.
01
WordPress engineering
Plugins, themes, BuddyPress communities, BuddyBoss intranets, WooCommerce, EDD, LearnDash, headless WordPress with Astro. Where most agencies stop at "WordPress site," we go down to the database, the cron, the REST layer, the build pipeline.
→ Plugins. Themes. Headless. Performance.
02
Laravel and SaaS
Production Laravel applications, multi-tenant architecture, Stripe billing, queue workers, Cloudflare Workers edge layer. WPVanguard is the one we operate ourselves; the same patterns ship for client SaaS too.
→ Laravel 11. Stripe. Multi-tenant.
03
Astro and edge
Headless front-ends on Astro, deployed to Cloudflare Workers Assets. Sub-second LCP, 100 Lighthouse, zero downtime cutover. Same stack runs wbcomdesigns.com and store.wbcomdesigns.com.
→ Astro. Tailwind. CF Workers.
04
AI agents and MCP
Model Context Protocol servers, agent toolchains, AI workflow orchestration. Seven open-source MCP servers under the vapvarun GitHub org plus dozens of internal ones running our own ops every day.
→ MCP. Claude. n8n.
05
Marketing automation
Mailchimp, Groundhogg, n8n, programmatic content pipelines. The wp-blog publishing pipeline drafts posts across five sites daily; 1,500+ posts shipped through it. Available as a service.
→ Mailchimp. n8n. Content pipelines.
06
White label and agency partnerships
We work behind agency brands when needed. NDA before any technical conversation, code stays in your accounts, off-boarding is clean. Multiple agency partners shipping Wbcom-engineered work under their own logo.
→ NDA-ready. Brand-neutral.
The team in action
Twenty-nine moments from the last few years.
Off-sites, working sessions, team events, milestones. The engineers who write the code
that ships to your production. Photographed in Panchkula and at team gatherings. Click any
photo to open the gallery viewer.
How we work
Four operating principles that haven't changed since 2013.
Same team, same playbook on the customer side. Stack and toolchain have evolved over thirteen years; the way we run engagements has not. Each principle below is something you can verify by talking to a current customer.
01
Senior engineers only
No juniors on client work. Every customer engagement is led by an engineer with at least five years of production experience. The cost is higher per hour; the time-to-ship is shorter, and the work does not need a rewrite six months later.
→ Five years minimum on every project.
02
Written status, weekly, every project
Basecamp is the system of record. A written weekly status is sent on Friday for every active engagement. The customer knows what shipped, what is in progress, and what is blocked, without scheduling a call to ask.
→ Basecamp PM. Friday status emails.
03
Dogfood before we sell
Every service we offer is something we run for ourselves first. The MCP servers, the publishing pipeline, the Astro storefront, the security SaaS. We do not pitch a stack we have not put into production on our own properties.
→ Our own properties run the stack first.
04
Real numbers in the trust line
Logged hours since 2013, active install counts on WordPress.org, Trustpilot reviews with the count and the rating. No "trusted by hundreds of clients" without a number behind it. The /trust/ pages have the receipts.
Discovery call is free, no NDA required for the first conversation. We respond within four business hours during business days. Real engineers, real engagement structure, real numbers.
WBComDesigns is amazing. The WP plugins and themes are of top notch quality with lots of features and updated very frequently. Supports are very responsive and helpful. I use Reign with TutorLMS, and the experience is surprisingly smooth.…
Hoang Phan·VN·
The job well done!
The job well done, well in time - Thanks so much Anmbiya and team!
Happy Client·ZA·
WBCOM Designs is Amazing!
WBCOM Designs has constantly updated and supported their plugins and themes. Recently the new BuddyNext project is Amazing! - and the new line of addons like Mediaverse, Jetonomy, Mediashield, and Listora.. are likewise Amazing! - and very…
Edward S.·US·
High quality WordPress plugins and themes
We’ve hosted a number of Wbcom Designs clients on Levamo, and our experience with their products has been very positive. Their plugins and themes are well built, their support has been reliable, and they seem to be very innovative and…
Michael Eisenwasser·US·
I have worked with Wbcom Designs on…
I have worked with Wbcom Designs on several custom development requests for my WordPress platform, and my experience has been excellent.
christian nicolas·BJ·
Love this company
Love this company. Loved the REIGN product. They were there the entire time helping me set things up; and when things went wrong? They were quick to take action and help find a solution.
Fable Fortitude·CA·
Seriously, one of the best "software tech experiences" I've ever had!
After 16 years of buying WordPress themes and plugins, I know exactly what bad support looks like and Wbcom Designs is the polar opposite. My setup was a nightmare: multiple tools, deep integrations, custom configurations that required…
Duston McGroarty·US·
I was using an excellent plugin created…
I was using an excellent plugin created by Wbcom Designs and had both an error and discovered a slight bug in one aspect of the plugin. After creating a support ticket - I got a super-quick response and discovered the error was on my part…
Edward Bonthrone·US·
Excellent Theme, Powerful Plugins and Outstanding Support
I am using the REIGN theme and several plugins from Wbcom Designs on my website. The theme is beautifully designed, and the plugins are user-friendly. Everything works smoothly, and the features are perfect for building professional…