Industry eCommerce at scale
Custom checkout. Multi-vendor marketplaces. EDD digital product stores. Headless storefronts on Astro. We run store.wbcomdesigns.com ourselves with 60-plus products and 50,000-plus active license keys, and we ship the same engineering for clients.
Why this industry
The plugin is fine. The default theme is the bottleneck. The default checkout is the bottleneck. The default hosting is the bottleneck. Stores past a million in annual revenue need engineering that goes deeper than installing more plugins. That is where most agencies stop and where we start.
We have shipped enterprise WooCommerce since 2015, multi-vendor marketplaces since 2018, and our own EDD-powered store since 2019. The lessons compound. We know which abstractions hold at scale and which leak the moment a flash sale hits.
What we work with
01
Default WooCommerce starts to creak around 50,000 SKUs, 200 concurrent checkouts, or complex tax scenarios. We rebuild the cart, the checkout, and the database layer to clear those ceilings.
Stores that hold past Black Friday peak without locking the database.
02
Dokan, WC Vendors, custom marketplace builds. Vendor onboarding, payouts, commissions, vendor analytics, dispute flows. The entire operator side, not just the storefront.
A marketplace that 200 vendors can self-serve without a support team.
03
Easy Digital Downloads with Software Licensing, recurring billing, FastSpring or Stripe. We run store.wbcomdesigns.com on this stack with 60+ products and 50,000+ active license keys.
A digital product store that issues licenses, renewals, and refunds without manual touch.
04
WordPress Multisite for region-specific catalogs. Currency, tax, shipping, language, payment gateway all configured per region. Single admin, multiple storefronts.
Eight regional storefronts that share product data and operate independently.
What we build
01
WooCommerce Blocks checkout, custom field logic, multi-step checkout, address validation, fraud screening, BNPL integrations. We rewrite the parts that block conversion and leave the rest alone.
Checkout completion rates 8 to 15 percent higher than the default.
02
Storefront on Astro, cart and checkout still on WordPress. Sub-second product pages, instant search, predictive prefetch. Catalog renders at the edge, transactions stay where they are.
A 5,000-product catalog that loads in 0.6 seconds.
03
Configurable products, made-to-order, kits and bundles, subscription products with metered usage, gift cards. We extend WooCommerce data structures correctly so reporting still works.
Product catalogs that match the business model, not the plugin defaults.
04
Stripe, PayPal, Adyen, Braintree, regional gateways like Razorpay and Mercadopago. We have shipped 14 gateway integrations including ones with no off-the-shelf plugin.
Payment gateways that pass PCI, handle 3DS, and never lose orders.
05
Object cache tuning, database denormalization where needed, CDN strategy, Redis-backed sessions, async order processing. We profile the entire stack, not just the obvious slow queries.
Stores that survive a 20x traffic spike during a product launch.
06
NetSuite, SAP, Brightpearl, ShipStation, custom warehouse APIs. Inventory sync, order export, fulfillment status, return processing. The unsexy plumbing that keeps operations running.
Inventory that matches the warehouse without manual reconciliation.
50,000+
active license keys served from our own EDD store, store.wbcomdesigns.com
Same stack we ship for clients. Public site, public proof.
Common questions
It can be. We have clients past mid-seven-figure annual on WooCommerce with proper engineering. The plugin is fine. The default theme, default checkout, default database layout, and default hosting are not. We rebuild those pieces and keep the WooCommerce data layer because the ecosystem is unmatched.
Sometimes. Headless storefronts are right when catalog browsing performance is the bottleneck. They are wrong when checkout edge cases are the bottleneck because going headless means rebuilding checkout. We audit before we recommend.
We load-test the full stack against your peak forecast plus 3x. We tune the database, configure object cache, harden the cart and session layer, and run a dry run two weeks before. We have not lost a Black Friday in nine years.
Yes. Product migrations, customer migrations, order history, SEO redirect maps. The migration itself takes four to eight weeks. The decision-making takes another two weeks because the trade-offs are not obvious.
WooCommerce with Stripe, PayPal, or any tokenizing gateway means you never touch card data, which keeps you in PCI SAQ-A scope. We document the architecture for your assessor and harden the WordPress layer to match.
Performance hardening are scoped per project. Custom checkout work is sized per project. Full headless rebuild on Astro is sized per project depending on catalog size. Discovery call is free and we send a fixed-price quote within 48 hours.
Running a store past the default?
Discovery call is free. NDA on request. Performance audit available before the contract.
