Is WooCommerce the right choice past mid-seven-figure revenue?

It can be. We have clients past mid-seven-figure annual on WooCommerce with proper engineering. The plugin is fine. The default theme, default checkout, default database layout, and default hosting are not. We rebuild those pieces and keep the WooCommerce data layer because the ecosystem is unmatched.

Should we go headless?

Sometimes. Headless storefronts are right when catalog browsing performance is the bottleneck. They are wrong when checkout edge cases are the bottleneck because going headless means rebuilding checkout. We audit before we recommend.

How do you handle Black Friday or product launch traffic?

We load-test the full stack against your peak forecast plus 3x. We tune the database, configure object cache, harden the cart and session layer, and run a dry run two weeks before. We have not lost a Black Friday in nine years.

Do you migrate from Shopify or BigCommerce?

Yes. Product migrations, customer migrations, order history, SEO redirect maps. The migration itself takes four to eight weeks. The decision-making takes another two weeks because the trade-offs are not obvious.

What about PCI compliance?

WooCommerce with Stripe, PayPal, or any tokenizing gateway means you never touch card data, which keeps you in PCI SAQ-A scope. We document the architecture for your assessor and harden the WordPress layer to match.

What does an enterprise WooCommerce engagement cost?

Performance hardening are scoped per project. Custom checkout work is sized per project. Full headless rebuild on Astro is sized per project depending on catalog size. Discovery call is free and we send a fixed-price quote within 48 hours.

Industry eCommerce at scale

WooCommerce that scales past the default.

Custom checkout. Multi-vendor marketplaces. EDD digital product stores. Headless storefronts on Astro. We run store.wbcomdesigns.com ourselves with 60-plus products and 50,000-plus active license keys, and we ship the same engineering for clients.

Start a project See our WooCommerce work

Trusted by stores past mid-seven-figure annual revenue

Why this industry

Default WooCommerce works until it does not.

The plugin is fine. The default theme is the bottleneck. The default checkout is the bottleneck. The default hosting is the bottleneck. Stores past a million in annual revenue need engineering that goes deeper than installing more plugins. That is where most agencies stop and where we start.

We have shipped enterprise WooCommerce since 2015, multi-vendor marketplaces since 2018, and our own EDD-powered store since 2019. The lessons compound. We know which abstractions hold at scale and which leak the moment a flash sale hits.

Stores past mid-seven-figure annual revenue

Default WooCommerce starts to creak around 50,000 SKUs, 200 concurrent checkouts, or complex tax scenarios. We rebuild the cart, the checkout, and the database layer to clear those ceilings.

Stores that hold past Black Friday peak without locking the database.

Multi-vendor marketplaces

Dokan, WC Vendors, custom marketplace builds. Vendor onboarding, payouts, commissions, vendor analytics, dispute flows. The entire operator side, not just the storefront.

A marketplace where vendors onboard and sell without raising a ticket.

Digital product stores on EDD

Easy Digital Downloads with Software Licensing, recurring billing, FastSpring or Stripe. We run store.wbcomdesigns.com on this stack with 60+ products and 50,000+ active license keys.

A digital product store that issues licenses, renewals, and refunds without manual touch.

Multi-store and multi-region operators

WordPress Multisite for region-specific catalogs. Currency, tax, shipping, language, payment gateway all configured per region. Single admin, multiple storefronts.

Eight regional storefronts that share product data and operate independently.

Custom checkout flows

WooCommerce Blocks checkout, custom field logic, multi-step checkout, address validation, fraud screening, BNPL integrations. We rewrite the parts that block conversion and leave the rest alone.

A checkout shaped around how you sell, not the default flow.

Headless storefronts on Astro

Storefront on Astro, cart and checkout still on WordPress. Sub-second product pages, instant search, predictive prefetch. Catalog renders at the edge, transactions stay where they are.

A 5,000-product catalog that loads in 0.6 seconds.

Custom product types and configurators

Configurable products, made-to-order, kits and bundles, subscription products with metered usage, gift cards. We extend WooCommerce data structures correctly so reporting still works.

Product catalogs that match the business model, not the plugin defaults.

Payment gateway integrations

Stripe, PayPal, Adyen, Braintree, regional gateways like Razorpay and Mercadopago. We have shipped 14 gateway integrations including ones with no off-the-shelf plugin.

Payment gateways that pass PCI, handle 3DS, and reconcile every order.

Performance hardening for peak traffic

Object cache tuning, database denormalization where needed, CDN strategy, Redis-backed sessions, async order processing. We profile the entire stack, not just the obvious slow queries.

Stores load-tested against your launch traffic before the launch.

Inventory and ERP integrations

NetSuite, SAP, Brightpearl, ShipStation, custom warehouse APIs. Inventory sync, order export, fulfillment status, return processing. The unsexy plumbing that keeps operations running.

Inventory that matches the warehouse without manual reconciliation.

50,000+

active license keys served from our own EDD store, store.wbcomdesigns.com

Same stack we ship for clients. Public site, public proof.

What it costs

What an enterprise store project costs comes down to the checkout and the integrations.

Most of the money in a store rebuild is not the catalogue. It is the flows either side of it: how someone buys, and what has to happen in your other systems when they do.

What moves the number

How custom the checkout is Stock WooCommerce checkout is cheap. Quotes, approvals, purchase orders, split payments and B2B account terms are each their own build.
What the products actually are Simple products are simple. Configurators, bundles, subscriptions and made-to-order items change the data model underneath.
What it has to talk to ERP, inventory, fulfilment, tax and CRM. Each integration is scoped by how well the other end behaves, not by how many there are.
Peak traffic A store that must stay up through a launch or a sale is a different engineering problem than one with a flat curve.
How many stores and regions Multi-store, multi-currency and multi-warehouse operators pay for the coordination between them more than for any single store.

A store that is fundamentally sound and slow is a performance engagement, not a rebuild, and that is a much smaller piece of work. We will tell you which one you have.

Rough idea to delivery

You send the details What you want built, roughly, plus budget range and timing. The form asks for all of it
Within 4 business hours We read it and reply. Nothing is scheduled before we know what it is about
Then the call Free discovery, booked once there is enough on the table to make it worth your hour
Within 48 hours of the call A written fixed-price quote you approve before anything starts

Get an estimate

Quick enquiry

Store outgrowing the default?

Tell us roughly your catalogue size, order volume and what hurts today. Checkout, performance and integrations are the usual three.

Prefer the full form? Start a project

Is WooCommerce the right choice past mid-seven-figure revenue?

It can be. We have clients past mid-seven-figure annual on WooCommerce with proper engineering. The plugin is fine. The default theme, default checkout, default database layout, and default hosting are not. We rebuild those pieces and keep the WooCommerce data layer because the ecosystem is unmatched.
Should we go headless?

Sometimes. Headless storefronts are right when catalog browsing performance is the bottleneck. They are wrong when checkout edge cases are the bottleneck because going headless means rebuilding checkout. We audit before we recommend.
How do you handle Black Friday or product launch traffic?

We load-test the full stack against your peak forecast plus 3x. We tune the database, configure object cache, harden the cart and session layer, and run a dry run two weeks before. We have not lost a Black Friday in nine years.
Do you migrate from Shopify or BigCommerce?

Yes. Product migrations, customer migrations, order history, SEO redirect maps. The migration itself takes four to eight weeks. The decision-making takes another two weeks because the trade-offs are not obvious.
What about PCI compliance?

WooCommerce with Stripe, PayPal, or any tokenizing gateway means you never touch card data, which keeps you in PCI SAQ-A scope. We document the architecture for your assessor and harden the WordPress layer to match.
What does an enterprise WooCommerce engagement cost?

Performance hardening are scoped per project. Custom checkout work is sized per project. Full headless rebuild on Astro is sized per project depending on catalog size. Discovery call is free and we send a fixed-price quote within 48 hours.