Service Marketing Automation
Landing pages built for real intent. Forms that respect the visitor. Qualification before sales sees the lead. CRM sync that does not lose data. The kind of funnel that improves trust, not just numbers.
Why this matters
Most CRO advice is "add more friction to capture more data" or "add a fake timer to push the click." Both work in week one. Both erode trust forever after. We build funnels that win on intent, not on manipulation. The leads that convert are leads that meant to. The CRM gets clean data. Sales calls conversations that have a chance of closing. The numbers go up and they stay up.
A real funnel in motion
The default funnel we wire for B2B clients. Visitor lands, attribution captured, content engagement tracked, sales gate is automated qualification not a form length contest. The qualified path goes to sales. The not-yet-qualified path goes to nurture. Scroll up and back down to replay.
What we build
Pages built for intent. Forms that respect the visitor. Qualification before sales sees the lead. CRM sync that holds up. Attribution that survives reality.
01
One page, one job. Headline matches the ad copy. Form length matches the offer value. No exit-intent popup, no countdown timer, no fake scarcity. Visitors who convert are visitors who actually want what you sell.
Sales-qualified rate climbs versus your existing baseline.
02
Progressive profiling so you ask for two fields up front and the rest later. Real-time validation. Email validation against catch-all and disposable detectors. No "the form refuses to submit" rage clicks.
Form completion rate climbs 30 to 60 percent.
03
Enrichment from Clearbit or Apollo, intent signals from your existing analytics, scoring against your real ICP definition. Sales opens conversations with people who fit.
Sales closes more from a smaller pipeline.
04
Round-robin with skill-based override, time-zone aware, vacation-aware, capacity-aware. The lead lands in the right rep inbox the same minute it submits.
Time to first response under 5 minutes.
05
HubSpot, Salesforce, Pipedrive, Zoho, Attio, Folk. Bidirectional sync, custom property mapping, deduplication, audit trail. The CRM is the source of truth and the funnel respects it.
Zero "where is that lead" tickets.
06
UTM tracking, multi-touch attribution, server-side analytics that survive ad blockers. Marketing knows which channel generates the leads that close, not just the leads that submit.
CAC by channel becomes a real number.
<5min
median time from form submit to first sales response across our managed funnels
Measured by routing system audit log.
Process
01
Two weeks. We audit your existing funnel, define the ICP and qualification rules, design the landing page, and map the routing rules. You approve before we build.
Fixed scope, fixed price.
02
Two to four weeks. Landing page, forms, qualification logic, CRM sync, attribution all built and staged. Sales team reviews qualification rules in week two.
End-to-end test in week three.
03
Two weeks. Phased rollout, A/B tests live, weekly tuning sessions with marketing and sales leads. Handoff includes the maintenance runbook.
Your team owns the funnel at the end.
Common questions
No. No fake countdown timers, no exit-intent guilt traps, no pre-checked consent boxes, no "are you sure you want to leave?" popups. Our experience: dark-pattern funnels convert higher in week one and lower forever after, because they erode trust. We optimize for trust.
HubSpot, Salesforce, Pipedrive, Zoho CRM, Attio, Folk, Close, Affinity, and any CRM with a REST or GraphQL API. We build the integration as part of the funnel, not as a Zapier afterthought.
Consent capture before form submission, granular consent for marketing versus product communication, data subject request workflow, data residency options. We document the data flow and review it with your legal team before launch.
No. We build the funnel that ads land on. We coordinate with your existing ad agency or in-house team on landing page design, UTM structure, and attribution. We do not touch ad accounts or budgets.
Four to eight weeks for a complete funnel (landing pages, forms, qualification, routing, CRM sync, attribution). Two weeks discovery and design, two to four weeks build, two weeks launch and tuning.
Lead funnel projects are scope-dependent for a focused funnel (one offer, one CRM, full attribution). Multi-offer funnels with custom enrichment and routing are scoped after discovery. Discovery call is free.
Ready for a funnel that earns its conversions?
Discovery call is free. Fixed-price quote within 48 hours. NDA on request.
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