Service Marketing Automation
Lifecycle sequences, drip campaigns, and transactional flows your customers will not realize are automated. Triggered by what they actually do, written in your real voice, delivered to the inbox.
Active lifecycle sequences
Why this matters
The "great to have you onboard" email lands the same hour as the activation email that says "we noticed you have not logged in." The drip never references what the user actually did. The personalization token leaks. We build email automation that triggers on real behavior, in real voice, with the deliverability discipline that keeps it landing in the inbox. Customers stop noticing it is automated. Open rates climb. Replies happen.
What we build
Sequences triggered by real signals. Copy that reads human. Deliverability handled correctly. A/B testing wired in. Whatever ESP you already use.
01
Onboarding triggers on actual product activation, not on signup date. Re-engagement triggers on inactivity that matters, not on calendar windows. Every email fires because something a customer did made it relevant.
Open rates climb 30 to 80 percent versus calendar drips.
02
Tone guide encoded as a Claude skill. Sentence rhythm, banned phrases, brand voice all enforced. The email reads like your founder wrote it Tuesday morning, not like a template.
Reply-rate on lifecycle emails matches manual outreach.
03
Receipts, password resets, account changes, invoice notifications. Every transactional email tested across Gmail, Outlook, Apple Mail, mobile clients, dark mode. No broken spacing, no rendered HTML in subject lines.
Zero "looks broken" tickets after launch.
04
SPF, DKIM, DMARC, BIMI all configured. IP warm-up done right. List hygiene automated. Dedicated sending domain isolated from your marketing list. Postmaster Tools and Gmail Postmaster connected and monitored.
Inbox placement above 95 percent on warmed accounts.
05
Subject lines, preview text, send time, copy variants tested with statistical rigor. Winners promote automatically. Loser variants logged for the post-mortem.
Winning variants compound monthly.
06
Postmark, Resend, SendGrid, Mailgun, Amazon SES, Customer.io, Klaviyo, ActiveCampaign, ConvertKit. We pick the right tool for the job or stay with what you already use.
No forced ESP migration.
95%+
inbox placement target across our managed email programs
Measured continuously through Postmaster Tools and seed-list testing.
Process
01
Two weeks. We audit your existing program, capture your voice and tone, map the customer journey, and lock the trigger definitions. You approve the sequence map before we write copy.
Fixed scope, fixed price.
02
Two to four weeks. Templates ship in stages: transactional first, then onboarding, then lifecycle. Deliverability hardening runs in parallel. Live tests on staging accounts by week two.
Test sends in week two.
03
Two weeks. Phased rollout, A/B tests live, deliverability monitoring continuous. Handoff includes the maintenance runbook and ongoing optimization plan.
Your team owns the program at the end.
Common questions
Not if we build it right. Tone guides, real examples from your existing manual emails, and human review on every template before launch. The model writes a draft, your voice ships the email. Customers cannot tell the difference.
Four to eight weeks for a complete lifecycle program (welcome, onboarding, activation, re-engagement, upsell, churn-save). Two weeks discovery, two to four weeks build, two weeks launch and tuning.
Yes. We have migrated programs from Mailchimp, Klaviyo, ActiveCampaign, HubSpot, and Marketo. List, segments, sequences, deliverability reputation all transferred. Migration window is typically two to three weeks.
Authentication setup (SPF, DKIM, DMARC, BIMI), dedicated sending domain isolated from marketing, IP warm-up if needed, list hygiene rules, suppression handling, monitoring through Postmaster Tools and Gmail Postmaster Console. We keep deliverability as a continuous service, not a launch task.
Yes. Personalization tokens, segment-aware copy variants, AI-generated subject line variants based on user signals. Every send is personalized without writing one email per recipient.
Email automation projects are scope-dependent for a focused lifecycle program (3 to 5 sequences). Full programs with deliverability hardening, transactional templates, and ongoing optimization are scoped after discovery. Discovery call is free.
Ready to ship email your customers will read?
Discovery call is free. Fixed-price quote within 48 hours. NDA on request.
