Industry SaaS
Marketing sites that load in under a second. Application back-ends that survive month 13. Billing that handles dunning, proration, and tax. We have shipped this stack for our own SaaS, wpvanguard.com, and 11 client SaaS companies.
Why this industry
SaaS engineering compounds. Decisions made in week 4 surface in month 18. Picking the wrong framework for the marketing site means an engineer rebuilds it the year you raise. Picking the wrong abstraction for billing means a 100-line bug becomes a refund queue. Picking the wrong AI provider means a customer sees the same response three times in a row.
We have shipped SaaS infrastructure for 12 companies and our own product. The decisions we make on day one are the ones we wish we had made on day one of our own SaaS. That is the only useful kind of experience in this category.
What we work with
01
You shipped v1, you have paying customers, the marketing site is on a no-code tool that is starting to bottleneck. You need engineering velocity without hiring a frontend team yet.
Marketing site lands on Astro, in-app help on WP, billing on Stripe.
02
Engineering is full-time on the product. Marketing site, docs, changelog, and customer help center keep stealing sprint capacity. We absorb that surface so the core team stays on product.
A dedicated marketing-and-content stack that does not block engineering.
03
Your product is a multi-tenant WordPress install with custom plugins, billing, and white-label theming. We have built this stack four times. We know where it breaks at scale.
A multi-tenancy architecture that holds past 5,000 active tenants.
04
You ship a model or an agent. You need a documentation site, a public changelog, a pricing page, a status page, and a content engine. We build all of that without a 10-person growth team.
Launch-ready marketing infrastructure in six weeks, not six months.
What we build
01
Editors keep WordPress for content. Marketing site is Astro, statically built and edge-cached. Average LCP across our SaaS marketing sites is 0.6 seconds.
Marketing pages that hold their own next to Linear, Vercel, and Stripe.
02
When the SaaS app itself needs custom logic, multi-tenancy, queues, and integrations, we build in Laravel. Stripe billing, webhooks, audit logs, role-based permissions, the full set.
A Laravel app that a 10-person engineering team can take over without rewrites.
03
Subscriptions, metered billing, usage-based pricing, dunning, proration, tax. We have shipped Stripe billing in 12 SaaS apps and we know which abstractions hold and which leak.
Billing infrastructure that does not generate support tickets.
04
Astro Starlight or a custom Astro docs theme. Changelog as a content collection. Search via Algolia or Pagefind. Versioned API docs when the API needs them.
A docs site that scales from 30 articles to 3,000 without a re-platform.
05
Contextual help that loads inside the SaaS app, written in WordPress, served via REST. Onboarding tours, empty states, contextual videos, all editable by the success team without a deploy.
Activation flows that the success team owns end-to-end.
06
OpenAI, Anthropic, Llama, or your own fine-tune. We build the routing, the caching, the cost controls, the eval harness, and the fallback logic. Production AI, not demoware.
AI features that ship with cost ceilings and quality gates from day one.
0.6s
average LCP across our SaaS marketing sites
Measured continuously. Core Web Vitals reports public on request.
Common questions
Not for the application layer. For the marketing site, the docs, the help center, the changelog, the blog. WordPress is the best CMS for content velocity and your marketing team already knows it. The application stays in Laravel or your existing stack.
Yes. We build Laravel back-ends with multi-tenancy, Stripe billing, queues, and integrations. We have shipped wpvanguard.com end-to-end. We can take a discovery doc to a working v1 in 12 to 16 weeks.
We adapt. The frontend framework is a tooling choice, not a religious one. We have shipped Next.js, Astro, and SvelteKit. We pick the framework that matches your team or your existing stack, not ours.
Marketing-site-only projects are scope-dependent. Marketing plus docs plus help center is sized per project. Full-stack including the Laravel application are scoped per project and scales with feature scope. Discovery call is free and we send a fixed-price quote within 48 hours.
Yes. Standard mutual NDA available before any product detail is shared. We can also sign your template if your legal team has one in place.
We charge 40 to 60 percent less for comparable work because our team is in India, not because we cut corners. Our engineers have 10+ years on production systems. Time-zone overlap is six hours per day with US Pacific, full overlap with EMEA.
Building a SaaS?
Discovery call is free. NDA on request. Fixed-price quote within 48 hours of the call.
