Service Marketing
SEO, content, lifecycle, and community channels run by a team that ships products. We work with SaaS, plugin makers, developer tools, and AI companies. We do not work with mass-market consumer brands.
Marketing performance, last 90 days
Why this matters
They run the same playbook for an e-commerce store and a developer tool. The results are predictable. We have shipped over 100 WordPress plugins, run 6 product brands of our own, and built marketing programs that survived contact with real product buyers. The strategy you get is grounded in what actually closes, not in what the framework book said should work.
What we build
Strategy from operators who ship product. Channels chosen by ICP, not by trend. Community done credibly. SEO and AI search wired in. Lifecycle that respects the product. Reporting tied to ARR.
01
We run our own product brands. We know what it costs to acquire a developer, what makes a product page convert, what onboarding email actually gets opened. Strategy comes from real data, not from frameworks we read about.
Recommendations grounded in cost-per-acquisition reality.
02
Reddit and Hacker News when your buyer reads them. LinkedIn when they do not. Niche forums when that is where the discussion lives. We pick channels based on where your real buyers spend time, not where the marketing podcast said to be.
Marketing budget concentrated where it produces leads.
03
Showing up in Reddit, GitHub, Discord, and niche communities without sounding like a marketer. Founder voice, not brand voice. Real expertise shared, not links dropped.
Brand mentions grow organically, not through bribery.
04
Long-tail keyword strategy. Internal linking that compounds. Schema markup. llms.txt for AI search. The next traffic source is AI search referrals; we position you for it now.
Cited by ChatGPT, Claude, Perplexity within the first quarter.
05
Onboarding emails triggered by real activation events. Re-engagement based on real inactivity signals. Upsell at moments of actual product success. The marketing matches what the product is actually doing.
Activation rate climbs measurably.
06
Monthly reports tied to MRR/ARR impact. Weekly operational dashboards on what to double down on. Decisions made on revenue, not on engagement vanity metrics.
CMO and CFO read the same report.
100+
WordPress products shipped, every one with marketing we built ourselves first
The strategy we recommend is the strategy we already use.
Process
01
Two weeks. ICP audit, channel audit, competitive landscape, content gap analysis, 90-day plan tied to a real ARR goal. You approve before we execute.
Plan grounded in your data.
02
Ongoing monthly. Content, lifecycle, community presence, SEO, AI search optimization. Weekly check-ins, monthly reporting tied to MRR impact.
Compounding wins month over month.
03
Quarterly review tied to ARR. What worked, what did not, what to double down on, what to retire. Strategy adjusts based on real data.
Marketing budget allocated by what closes.
Common questions
No. We work with product companies (SaaS, WordPress plugins and themes, developer tools, AI products, infrastructure). Our team has shipped over 100 plugins, runs 6 product brands, and has been embedded in the WordPress and developer ecosystem since 2013. If your buyer is a non-technical mass-market consumer, we are probably not the best fit.
We can run Google Ads, LinkedIn Ads, Meta, and Reddit Ads when they fit. We do not push paid ads as the answer to every question. For most product companies, organic and lifecycle compound better than paid for the first 18 months.
SEO and content compound starting month 3 to 6. Lifecycle email improvements ship in weeks. Community presence takes 6 to 12 months to show real ROI. Marketing for product companies is a 12 to 24 month commitment to compound.
Yes. Many clients start with a single channel and expand once they see the data. We do not require a full bundle commitment. We do require that the channel makes sense for your stage and ICP.
Sometimes. Our typical client is past product-market fit and ready to scale acquisition. Pre-PMF startups usually need product work more than marketing work. We will say so on the discovery call.
Digital marketing engagements are scope-dependent for a one-time strategic audit and 90-day plan. Ongoing retainers are scope-dependent based on channel scope and content volume. Discovery call is free.
Ready for marketing that respects your product?
Discovery call is free. Fixed-price audit within 48 hours. NDA on request.
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