Horizontal logo, dark on light
Transparent PNG for light backgrounds at 70% luminance or higher. Place on white, the brand-light shade, or any photo with a light backplate.
Download PNG →Trust Brand assets
Logos, colors, and how to use them.
Everything you need to put Wbcom Designs in a press piece, an integration partner page, or a slide deck. Files, palette, and the short list of dos and donts.
Free to use under the conditions below
The assets on this page are free to use in editorial coverage, integration partner pages, conference programs, and customer case studies. You do not need to ask us for permission to publish a story that mentions Wbcom Designs. You do need to follow the usage rules further down so the brand reads correctly.
For higher-resolution print files, alternate orientations, or anything we have not posted here, email press@wbcomdesigns.com. We typically reply within one business day.
Logo files
Four files cover almost every use.
PNG with transparent background plus a PDF source file. Pick the version that matches the luminance of the background, or grab the PDF for print pieces.
Brand colors
Three core values cover the website and every product UI.
The hex codes below match the CSS custom properties exported from the Wbcom Designs design system. Use these values directly; do not eyeball.
Usage guidelines
Three rules that cover almost every case.
Stick to these and the brand reads correctly in print, on screen, and on social. Email press if your use case sits outside them.
01
Clear space
Keep a minimum padding equal to the height of the W mark around every side of the logo. Avoid placing text or graphics inside that clear space. The wordmark loses legibility when something crowds it from the right edge in particular.
One W-height of padding on every side, minimum.
02
Minimum size
The horizontal logo stays legible down to 120 pixels wide on screen and 30mm in print. Below that, use just the W mark on its own. Do not stretch, condense, rotate, or skew the logo in any direction.
120px web minimum, 30mm print minimum.
03
Color usage
Use the dark logo on light backgrounds at 70% or higher luminance. Use the light logo on dark backgrounds at 30% or lower luminance. Do not recolor the logo in brand or accent colors, and do not place it on photographs without a solid backplate.
Two versions, one rule each.
What not to do
Six common mistakes to avoid.
Each one comes from a real incident we have seen in the wild. Following these six keeps the brand consistent across press hits, partner pages, and conference programs.
01
Do not recolor the logo
The logo ships in two color versions and that is the full palette. Do not tint the logo brand blue, accent amber, or any other custom color. If the background is the wrong luminance for the version you have, switch to the other version.
Two versions, no custom tints.
02
Do not distort proportions
Do not stretch, condense, rotate, skew, or warp the logo in any direction. The horizontal lockup is the only lockup. The mark on its own is fine at small sizes; everything else is off-limits.
Horizontal lockup only.
03
No drop shadows or effects
Do not add drop shadows, glows, outer strokes, inner strokes, or 3D effects. The logo is a flat 2D mark and stays that way across every surface, including dark mode and high-contrast environments.
Flat 2D only.
04
Solid backplate required on photos
Do not place the logo directly on a photograph without a solid backplate behind it. The visual noise of a photo will fight the wordmark. Use a rectangle in the brand-ink or brand-light shade as the backplate.
Photos: add a backplate.
05
Do not lock up with other marks
Do not directly conjoin the Wbcom logo with another company's wordmark. If a partnership lockup is needed, add a clear divider (a vertical rule, an x, or a plus) and equal padding around each mark.
Partner lockups need a divider.
06
Use the current files
The files on this page are the current ones. Older versions of the logo from 2018-2022 are out of date and should not appear in new material. If you find an outdated lockup anywhere, email press to flag it.
This page is the source of truth.
Naming and contact
Spelling, capitalisation, and press queries.
Two practical notes for press and partner teams putting Wbcom Designs in copy or contacting us for assets.
01
Naming and spelling
Refer to the company as "Wbcom Designs" in copy. "Wbcom" on its own is the short form and is acceptable on second reference. Do not write WBCom, WBcom, or W-Bcom. The W is capitalised, the rest is lowercase, and there is no hyphen.
Wbcom Designs / Wbcom. Capital W only.
02
Press contact
For interview requests, founder quotes, higher-resolution files, alternate lockups, or any brand question not covered above, email press@wbcomdesigns.com. We typically reply within one business day. For urgent media requests on launch days, mention URGENT in the subject and we will reply same day during India business hours.
press@wbcomdesigns.com / 1 business day.
Need something not on this page?
Email press@wbcomdesigns.com.
Higher-resolution files, founder photography, partner lockups, conference badges. We respond within one business day.