The success of your Instagram account is not just linked to the content you upload or your marketing strategy. You also need to have a Perfect Instagram account that people want to follow. And that starts with creating a jaw-dropping profile. What do you do that sets your account apart from the crowd and actually gets your account the fan following it deserves?
Set up the Perfect Instagram account
Here’s what you need to do to set up your perfect Instagram account and watch your organic follower count increase:
1. Choose the right type of account
Personal account, creator account, and business account are the three account options available on Instagram.
If you are a business owner or a creator, simply creating content is not enough. You will also need to evaluate the performance of your content through Instagram Analytics. That’s why it is advisable to go pro with a business or creator account. Apart from analytics, these accounts also allow you to schedule posts and add action buttons to them.
You can always switch back to another account type, so don’t worry about it if you pick the wrong one by mistake or if you buy an Instagram account and want to change the type.
2. Your bio speaks volumes
One of the first things that a potential follower notices on your account is your bio. A bio should provide a crisp description of who you are and what you offer. You should also include a clear call-to-action that nudges a visitor to become a follower.
You have 150 characters and just a few seconds to make a solid impression. So make sure it counts. Let your personality shine through your bio and use the language and tone that you would use when posting on your account.
For instance, if you want to come across as a fun and friendly account, your bio needs to be worded accordingly. Use line breaks and spacing generously to make your bio easy to read. Take, for instance, this quirky bio of healthy bar brand Yogabars. It tells the visitors exactly what they need to know without overwhelming them with too much information.
Adding emojis in your bio is also a good idea if it appeals to your brand personality. However, be mindful that emojis are not compatible with most screen readers. Lastly, add clickable hashtags and profile links.
3. Add a profile picture that is on-brand
Your profile picture should reflect the personality you want to showcase on Instagram. It must be in tune with the aesthetic of your brand. You can always make your logo your profile picture if you are a business account.
Remember that the profile picture displays a circle. You can resize a square photo with 110px by 110px and a 1:1 aspect ratio. It is best to stay below 200 px x 200 px so that your profile picture doesn’t come across as blurry or stretched. Avoid uploading pics with a cluttered background which can distract the audience.
Comedia Claudia Oshry’s profile picture background, which is neutral yet colorful, is the perfect way to make sure that your picture stands out and also complements the rest of the feed.
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4. Check your profile settings
A public profile that anyone can see even if they don’t follow you is the default setting available on Instagram. You can make your profile private, but that means someone who visits your profile won’t be able to see your uploads unless they send you a follow request and you accept it.
If you want to see fast growth on Instagram, it is ideal for keeping your profile public.
5. Connect your Instagram account to other social media profiles
Connecting your Instagram account to your Facebook and Twitter accounts can help you to take advantage of the various features and tools that those social media platforms offer. It can help you to upload on all the platforms simultaneously and unify the content. You can also run ads on both Facebook and Instagram and carry out a more effective marketing strategy. Additionally, linking the accounts can increase your reach to a wider set of audiences and also provide you with more brand recognition.
6. Don’t forget to customize the contact options
One of the best tips to make sure that you can use your Instagram account to its optimal potential is by setting up contact options.
This feature is only available for business accounts. It gives your followers direct access to contact you, which is critical if you want to increase brand awareness and reach. You can add an email address, a phone number, and the physical location of your store. Add as many as you are comfortable with.
Get ready to create an Instagram account that inspires your audience!
Creating an Instagram account worthy of grabbing followers is not rocket science. By implementing the simple tips shared above, you can ensure that yours is a cut above the rest. You might also want to track the activity on your account and regularly modify things such as the profile picture, highlights, and bio until you find an optimization strategy that accomplishes your business goals.