Industry Real estate
Brokerages past 50 agents, top-producing teams, proptech founders. We ship IDX integration, long-tail neighborhood SEO at scale, agent profile management, and the CRM plumbing that gets leads to the right agent in five seconds.
Why this industry
Real Geeks and Placester are great when you are a solo agent. They start to feel tight when you are a 50-agent brokerage or a top-producing team that wants a custom brand. They are limiting when you are a proptech founder building a product on top of MLS data. WordPress with proper IDX integration removes the platform ceiling and the per-agent fee.
We have shipped real estate WordPress since 2017 and we have integrated 18-plus IDX feeds. We know which MLSes have strict compliance, which brokers run their own RESO Web API, and which CRMs route leads in under five seconds. The work is in the details and the details are what determines closing rate.
What we work with
01
You outgrew Real Geeks, Placester, or BoomTown. You want a platform you own and a search experience your agents do not apologize for. WordPress with custom IDX integration is the answer.
A brokerage platform that does not lock your agent data behind a vendor.
02
Top-producing agents who closed past seven-figure GCI and want a personal brand site that converts. Long-tail neighborhood SEO, lead capture funnels, agent video integration.
Agent sites that rank top-three for neighborhood-specific searches.
03
Startup product layers built on top of MLS data. Marketplace platforms, off-market listing networks, rental tech, commercial real estate tools. WordPress plus Laravel for the application layer.
Proptech products that ship in 12 weeks instead of 12 months.
04
Office and retail property listings, tenant representation sites, investment property platforms, REIT public-facing sites. CRE has different data structures than residential and most plugins assume residential.
Commercial real estate sites that match the data, not a residential template.
What we build
01
IDX Broker, Showcase IDX, Realtyna, custom RESO Web API integrations. Listing sync, search interface, saved searches, lead capture, agent assignment. We have shipped 18-plus IDX integrations.
IDX integrations that survive an MLS schema change without breaking.
02
Programmatic SEO landing pages for neighborhoods, zip codes, school districts, property types. Schema markup for real estate listings, automated internal linking, sitemap segmentation.
Long-tail real estate SEO that indexes 10,000-plus pages and ranks them.
03
Agent directories, individual agent sites under multisite, agent-specific lead capture, agent transaction history, agent video, agent testimonials. Agents own their patch without leaving the brokerage platform.
Agent sites that 200-plus agents self-manage without a marketing team.
04
BoomTown, Follow Up Boss, kvCORE, Lofty, custom CRMs. Lead routing, automatic agent assignment, lead enrichment, drip campaigns, web-to-CRM sync.
Leads that hit the right agent in under five seconds, not five hours.
05
Most MLSes have specific display rules, attribution requirements, data update frequencies, and DMCA-style enforcement. We configure compliance per MLS and document it for the broker of record.
IDX sites that pass MLS audit without warning letters.
06
When the brokerage needs a custom application, off-market network, or marketplace, we build in Laravel. RESO Web API consumers, geocoding, property data normalization, multi-MLS aggregation.
A proptech back-end that scales past five MLS data sources.
18+
IDX and MLS integrations shipped since 2017
IDX Broker, Showcase IDX, Realtyna, RESO Web API direct.
Common questions
Ownership and customization. Real Geeks and Placester are great for solo agents starting out. They are limiting for brokerages past 50 agents, top-producing teams that want a custom brand, and proptech founders building a product. WordPress with proper IDX integration removes the platform ceiling.
We integrate via IDX Broker, Showcase IDX, Realtyna, or a direct RESO Web API connection where the MLS supports it. Listing data syncs on the cadence the MLS requires. Compliance with MLS display rules is configured per MLS and documented for the broker of record.
Yes. We have shipped programmatic SEO sites for real estate brokerages with 30,000-plus indexed pages. Sitemap segmentation, schema markup, internal linking automation, and crawl budget management are all part of the engagement.
BoomTown, Follow Up Boss, kvCORE, Lofty, or custom CRMs. Lead capture forms route leads to the right agent in under five seconds. We integrate with the CRM your brokerage already uses or recommend one if you do not have one.
Yes. Listing migration, agent migration, lead history migration, content migration, SEO redirect maps. We have migrated brokerages off Real Geeks, Placester, BoomTown websites, and custom builds. Migration takes six to ten weeks depending on volume.
Single-agent or small-team sites with IDX are scoped per project. Brokerage platforms with 50-plus agents are scoped after discovery. Proptech application layers are scoped after discovery. Discovery call is free and we send a fixed-price quote within 48 hours.
Running a brokerage?
Discovery call is free. NDA on request. Migration audit available before the contract.
