Social Media Platforms are, no doubt, a great way to drive traffic to your site. Do you know why? The reason behind this is that these platforms help users to get connected with each other and all over the world. Instagram is one of the major social media platform today. According to the report from Statista–
“In 2015, there were approximately more than 77.6 million active Instagram users in the United States. This figure is projected to surpass 111 million in 2019.”
So, when the number of active users on Instagram is increasing, how can you leave yourself behind to target this market? In this article, I’m going to cover all those Instagram Marketing Strategy, that’ll make you a master of Instagram.
Let’s roll on:
First thing, you need to do is to download the Instagram app. You can able to access it through the browser but as it is basically a mobile platform, so it will be more good to download on the mobile. Next step, you need to follow is to register your account as a business owner, it will good to you for signing up for two accounts. Your personal one and the public account where you can promote your business feeds and updates. One more thing everybody must know if you are creating a public account and your username should be like that close to your company’s name. Make sure your company’s name is in your username and in that case that you want to create multiple accounts for different branches, you may also want to include your country or region in the username too. If your brand is present on multiple social media platforms, using the same username for each account will make it easier for people to find you.
Widely Used Instagram Marketing Strategy 2019
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Okay, now let’s dig into deep about the advanced strategies that allow you to grow your Instagram Traffic:
1. Find Your Audience
Next step to Instagram marketing strategy will be to find your target audience. If you know your audience well then it is a key part of your strategy because without know your content, you do not analyze your right post direction. Suppose you are doing regular post, but it doesn’t reach up to the right audience, What is the use and benefit of posting. You are posting in what sense but for this, you must have followers who like it.
2. What are your competitors doing?
An effective and most important point to be kept into mind is to analyze who your competitors are? Not just to gain users’ attention on social media, but also for other marketing platforms. In order to match the pace of tough competition, you need to analyze deeply everything about your competitors.
- Who are your competitors?
- How do they manage their Instagram account?
- What is the engagement rate of their business account?
- What hashtags do they follow most?
- What are their viral content?
Social Media Tools: You can analyze their strategies and performance on social media using the most popular tools like BuzzSumo, Sprout Social, and Phlanx
3. Create Content Strategy
A good content strategy leaves your reader, viewer or follower engaged. Content is the establishment of your Instagram presence. Content is most important when you are starting out, and once you find a plan that works for you, you have to stick to it. Numerous Organizations utilize Instagram to make their item so popular in online view, while many organizations frequently concentrate on organization culture group enrollment the correct approach is one that best grandstands your image.
4. Leverage Instagram Captions
Captions is where you can speak about your brand on Instagram!
Rather than just posting eye-catchy images on Instagram, you should use this column to speak with your audience. Provide a link to your site with catchy headlines. Depending on your conversational tone, your audience will think about whether to click or not.
So, think carefully and write captions that generate user engagement.
5. Don’t Forget to Put Hashtags
Hashtags are also important for your Instagram marketing strategy.
And, captions is where you can put them. You should have an idea of what hashtags are currently trending in your industry. Do as much research as you can. Because research can only help you gain insights about your competitors and audience. Use the hottest hashtags of your industry and let them your audience find your brand.
Hashtags Tool: You may use Hashtagify to get analytics for hashtags. Besides, there are some other most popular hashtags tools like Instagram Hashtag Generator by Influencer Marketing Hub, All Hashtag, Ritetag, Instavast Hashtag Generator.
6. Use Stories Ads To Generate Leads
Instagram Stories are not less than a goldmine for marketers when you want your followers into customers.
Although it disappears after 24 hours, yet, it can leave a long-lasting impression too on your target market, thereby, resulting in generating a huge amount of leads.
You can leverage Instagram stories in many ways like by offering discounts, promotions or you can also share everyday moments of your business to engage with your audience.
7. Engaging New Audiences with IGTV
Add IGTV content to your Instagram Marketing Strategy. It’s a new and innovative way to increase your brand visibility. Or you can say that IGTV is a future of video marketing.
According to Instagram–
“IGTV features longer videos and easy discoverability through channels, all in a vertical format that sits upright, in the palm of your hand.”
You already know the importance of video while increasing users engagement. So, the IGTV allows you to boost the engagement rate of your Instagram Account by entertaining your followers with engaging videos.
How to add videos on IGTV?
It’s not a complicated task. Just a few steps and that’s it:
- Tap on the icon. You’ll find it on the top right corner of your Instagram Account.
- Now click on the plus button and add your video. Note that your video must be within 15 seconds to 10 minutes longer.
- Give a catchy title and description that click your audience mind.
- If you want you can also share a preview of this IGTV video to your Instagram Feed or share it to your Facebook Page.
- Then, click on Post.
Congratulations! your first IGTV video has been published.
8. Hold a Contest
Holding a contest on Instagram is a brilliant way of getting more Followers as well as promoting your business venture. It provides an excellent way of generating interest from the perspective as well as existing customers and it also allows you to have personal, one on one interaction with them. Choosing what you are going to give away as a prize for your contest winners is a very important decision to make, especially for a business account. You want new customers as well as repeat customers. Make sure your prize must be of good quality so that the winner does not feel cheated and promotes you through word of mouth, both physically as well as on social media.
- Random Selection
- Maximum Likes Contest
- Walk into the score contest
- Video Contest
- Shout-Out Contest
9. Join Instagram Community
Any social account works best when you make relationships with other users to get the most active updates and presence. You can find many ways to get engaged with other users or the community. Using hashtags allows you to connect with users. Same Liking and commenting on other people’s photos get you engaged with the greater community. Participating in Instagram campaigns intended to further a worthy cause can help you contribute a good.
At last of this article, I want to share the most important thing need to remember that Marketing is all about delivering the right message, to the right people so that what the message you are passing to the audience must be accurate and get by the right audience. Hence your purpose of writing being solved. So I will hope you will like the above-shared points and make your Instagram marketing strategy more effective.