Facebook has always been considered as the King of Social Media. The traffic it drives daily is much more than any other social networking sites on the internet today. Facebook not only connects people of different corners of the world but it also provides the brands and businesses the opportunity to grow their audience. In this article, we will discuss an Effective Facebook Marketing Strategy.
Let’s give a look at some amazing facts about Facebook:
Facebook brings together people of different corners and provides them the platform to express themselves. It is a medium that helps people communicate with each other. It provides a unified platform for people to share their views and thoughts with others.
Facebook can be used in many ways. These ways include:
There are many opportunities on Facebook to promote your business using campaigns of various types. These campaigns include:
Before designing an effective marketing strategy for Facebook, it’s highly important to keep these points in mind
If your business is in paid advertising then Facebook provides some amazing types of ads to make your business grow by leaps and bounds. Here are few popular types of Facebook ads that can be used by a business:
Doing a task is not all. If a business wants to gain something from Facebook, it will require measuring its effectiveness. Facebook is a huge platform and to increase your chances to be noticed and promoted requires timely monitoring of your content. Below given are some metrics that can be used by a business to measure its performance on Facebook.
Action on your page: What people are going through and clicking while visiting your business page
How much engagement i.e likes, comments etc your particular post has received.
Click through rate
Conversion refers to the actions taken by visitors on your website such as viewing a particular page, adding items to shopping cart, wishlist, registering on your website.
Reach refers to How many people have seen your post.
How many people have seen your videos.
Likes and Page Views.
Audience refers to the type of audience that is taking interest in your website. It’s highly important to know whether your audience is target specific or not.
Positive is not always the case. it’s also important to know the ones who have not liked your website or have given negative feedback on your business profile. This helps a business to plan their future campaigns more effectively and avoid the mistakes.
To do an effective social media marketing for Facebook is not an easy task. Knowing your audience and then working accordingly reaps good results. Every day businesses try to reach top searches using various techniques. So in order to draw more audiences, a well-defined marketing strategy is a must for every business.