Search engine optimization (SEO) is one of the most important considerations that any organization must have when they launch their web properties. For websites that depend on the internet as a channel for lead acquisition, they must recognize that optimization is planned.
In this guide, we take a look at how you can streamline the combination of optimization and web design for maximum levels of conversion on your website.
There are a lot of SEOs that agree that mobile-friendliness and other factors affect how your site ranks. This is why an SEO friendly mobile site takes prominence when designing your website to convert and also rank at the same time.
As people start to get digital with the resources that they have, companies have to realize that most of their customers are searching on mobile. Your smartphone is with you most of the time and optimizing for mobile beforehand can save you a lot of work in the long run.
Your customers are also on their phones half the time; you need to be able to optimize depending on where your customers are.
One of the fundamentals of SEO is keyword research because it is the determinant of what you want particular pages of your site to rank for.
When a person with buyer intent wants something, they type what they want in a search engine, and based on the keywords they use and how optimized your pages are for those keywords, your website can come up on top.
Being able to do keyword research beforehand allows a web design team to accurately plot out the pages on a site based on which keywords and services need to be singled out and optimized. It also saves the content team a lot of time composing the content since they do not have to switch anything out and start building from scratch.
Getting your website structure hammered out with your search engine optimization plans and critical considerations such as URL structure beforehand allows you to optimize easily as time goes by.
More often than not, most websites are designed with the development and optimization process done separately. The result is an inefficient web design or pages that can’t be adequately optimized.
General on-page optimization consists of the following listed below. There are many more elements, but for the sake of this example, we’ll use the following:
Each of these elements plays a role in getting your website ranked, but if they are not implemented correctly, you risk losing out on a ranking opportunity and your user experience could get wonky.
Say for example that you want to optimize for a particular keyword and need to include it in your header. It is better that you plan to optimize for these things before you start the on-page optimization process.
Alt-text is another aspect that you can optimize. Alt text refers to the text description of photos for the benefit of those who cannot view them. Being able to optimize the alt-text on your photos is dependent on what type of pictures you want on a specific page on your site.
There are a lot of factors that go into conversion rate optimization, and some of these are SEO factors. By understanding SEO beforehand, you can combine proper elements of design e.g., designing for mobile while getting the web property that you are working on to rank on a particular topic properly.
Having a “complete” website that helps you convert—e.g., attaching maps, iframes, etc.—depends on how much SEO you know and how can integrate this into your overall design.
SEO is generally considered to be a long-term investment, but what makes it worth the effort is the fact that it will continue to drive traffic to your website even after an optimization process is complete.
Optimizing a website will allow you to make the most out of your web designing and development because it will put your property in a position to receive more traffic, which is what a website is built for.
Traffic coming in allows you to disseminate proper information to your prospects, and it can certainly help with your lead generation and nurturing strategy. A website that is set to receive traffic for the long run is always valuable, and one that can genuinely help with plans.
One of the most significant issues of web design without optimization or the other way around is the fact that if you incorporate one without the other and want to make changes in the future, it gets expensive.
Think about it this way: let’s say you decide that you need some SEO work and you have pages that are fighting each other for ranking instead of being devoted to going after a keyword. Making changes to correct this may affect your user interface (UI) and your user experience (UX).
It is also expensive to have pages redone, rewritten, and redeveloped once you decide that you need SEO after a website has already been designed for your organization.
However, it is not just money that you save when you decide to combine both good web design and optimize your web properties. You also save yourself and the team that you hire a lot of effort that could be spent doing something else to boost your business. Developers, content and even photographs cost businesses a lot of money.
Remember that it is absolutely vital that you plan out your search engine optimization strategy for you to be able to be efficient with the designs that you have.
There are many benefits to SEO that you can utilize to take your business to the next level. It’s time for you to start combing your optimization and web design strategy and start converting more leads than ever before.