It’s safe to say that nowadays, every business can benefit from being online. However, just owning a website and being active on social media doesn’t seem to cut it. Websites that rank the best on search engine result pages (SERPs) do the best and there’s no point in being online if your site isn’t one of them. But in order to get there, you first have to invest in SEO. Why? Let’s dig a little deeper into it, shall we?
Let’s start with the most obvious one. If you’ve been paying attention to what’s going on online, chances are you’re already aware of how SEO works. For those who don’t, the better your website ranks among other websites, the earlier you’ll show up in SERPs. This means that when you rank well, people who turn to Google, Bing or any other search engine to look up a product or service will be more likely to choose you over your competitors. In case you’re still not convinced, just take a look at it this way – 75 percent of internet users don’t even scroll past the first page of the SERPs.
Large corporations usually have millions to spend on marketing. Small businesses, on the other hand, don’t have nearly as much and it’s more important for them to get a higher return for the money they’ve invested. With SEO, your costs are the same regardless of whether one hundred or one million people visit your website. What this means is that you could easily get way more than expected when investing in SEO. Also, you pay the same for every visitor, no matter if they buy your product or not. The costs usually involve web hosting, web design and content creation.
As mentioned in the paragraph above, small businesses have to be extra careful with the way they handle their finances. When making an investment, it’s extremely important that it pays off. If you can ensure it helps your business in the long run, even better. SEO indeed is the future of marketing and investing in it is one of the best ways to make sure people are familiar with your business for years to come. Another important thing to mention is that SEO is measurable and you get to know exactly how well you’re doing. Even if you decide to give your SEO efforts a boost, it’s a good idea to invest in things such as platinum and diversify your company’s portfolio.
There’s no denying branding is one of the key elements of running a business. Fail to develop a powerful brand and you’ll see your customers turn to companies they’re more familiar with. Among everything else, a good branding strategy includes a good ranking on search engines. Why? Well, you can have a beautiful logo but if only a small number of people see it, it won’t do your business any good. On the other hand, if you rank well on SERPs, more people will get an actual chance to interact with your logo, color scheme and everything else that goes along with it. This gives your brand a huge boost.
Ranking well isn’t all about obtaining new customers. It sure is an important part of it but having a good SERP ranking also opens up new opportunities for your business. Just think about it, if your website is one of the first to show up in SERPs, more people will want to collaborate with you. For example, if there’s a blog section on your website, you can expect more people to be ready to write guest posts for it. Also, finding influencers who’ll want to promote your business becomes much easier.
Marketing is a fundamental part of running a business and SEO is one of the best channels you can go for at the moment. It’s not only something that helps you get closer to your customers but it also opens up new opportunities and helps your business long-term. If there are still websites ranking better than you, it means it’s the right time to step up your SEO game.