When you want to start a website, there will a few crucial things, you must consider. Choosing an SEO Friendly Domain Name is one of the keys among them. Every web owner or webmaster tries various strategies to enhance the website ranking. At the commencement of the website, if a few factors can be considered, it will help you to work some less on SEO For after many years. A domain name helps to maintain some part of SEO.
In this article, we will share with you how a domain name helps to increase website ranking and what are tips you can follow while choosing a domain name? As we all know the domain is one of the most important decisions that you need to take before registering your website on the Internet. A poor domain name may have a negative impact on the website’s search result rankings, even with good content creation. On the other hand, a smart and efficient domain name will increase your site’s click-through rate, the number of referral links, type-in traffic, and other parameters. The domain name has a significant impact on the branding of your website which increases huge traffic and lead generation.
Tips for Choosing a Perfect SEO-Friendly Domain Name
Now, we will tell how your domain name can give its best to your SEO efforts and search rankings and check out the things to consider when selecting an SEO-friendly domain name.
Domain Name Includes your Brand Name
As we know, a brand is important for everything. Your brand name is one that helps your customers to recognize and remember you and find you on Google or other search engines and social media platforms. So, make sure to add your brand in the domain name. It helps to easily boost the SEO of your website. The more customers are using your brand name to search for you online, the more your SEO and rankings will improve.
Use Broad Keywords
Keywords always matter the most for any search engine aspect. Google and other search engines use the brand name with your keywords as your brand grows in popularity and as you continue to produce content. Keywords in a domain name can help with the cognitive fluency biases, but also from an SEO perspective.
Opt For a .com Extension
You probably already know that .com is the most popular domain extension. That is because most other domain extensions like .biz and .us are viewed as spam. Choosing it may not directly impact your rankings, you may be viewed as a low-ranking site which could affect your SEO. In order to make the most of your SEO efforts, you should always aim at choosing a popular TLD such as .com or .org. When in doubt, go with it. Another important thing to consider when choosing your domain name is TLD. .com is simply the most convenient and safest choice to go with.
Make it Short and Pronounceable
It matters because of “processing fluency”. A cognitive bias that human beings have where we remember and have more positive associations with things that we can easily say and think about. That includes pronounceability in our own minds. This is going to vary on the language and region that you’re targeting. If you can’t easily say the name, you’re going to lose processing fluency, memorability, and the benefits of branding that you have created. Length matters because of the processing fluency that we talk about above.
How do Domain Names Impact SEO?
Yes, it does. If we are looking at just the domain name alone, it is undeniable that you want people to recognize your brand, your business or what your website is all about. An SEO-optimized domain name is one that tells people what the website is about, the products and services it offers, etc. In this case, the domain stands out more in the sea of search result listings and becomes more likely to be clicked.
As long as you have great content and a good SEO strategy, a strong and unique domain name may rank you higher. Choose one wisely, use it correctly and start reaping the value. Now, I am going to wrap my words for this article. Hope, you like this and it solves the purpose of your reading. If you any suggestion to say about this post, you can write in the comment box below. Thanks for reading!