There is no one clear definition of Search Engine Optimization. Also, it encompasses a lot of digital elements, such as page speed.
If you think about it, page speed is a matter of usability, and it happens to be an indicator of a website’s quality. Ergo, page speed affects your search engine rankings. Other than that, your website’s usability, design, and accessibility can also increase your conversion.
So, if you own a WordPress website, here are some ways you can do to make sure your site is SEO-friendly.
1. Boost Your Website’s Page Speed
Nikolic advises that you should create a child theme first before you do any optimization hacks. That’s because a child theme allows you to customize further how your website will look.
Good thing, there is a downloadable plugin that can help you do that in just a click.
Once done, you can now move on with testing your site page speed using tools such as the PageSpeed Insights. And then you can move on with following the listed suggestions, as well as some best practices that are meant to boost your website’s page speed.
You may also opt to add .htaccess speed hacks and subscribe for a Content Delivery Network (CDN).
Another thing you can do is to set up an AMP version of your site. Accelerated Mobile Pages is an excellent approach to Google’s mobile-first indexing.
What AMP does is stripping down your web content of the unnecessary elements. As a result, your website loads faster on mobile. Thus, you can provide a great browsing experience to your site visitors who happened to be on mobile.
2. Optimize Your Site’s Architecture
Your website’s information architecture is something that you think about before creating your first content. Johann Carpio defines site architecture as “how a website is laid out and how the pages are interconnected with one another.”
Site architecture has three criteria:
The goal of optimizing your site’s architecture is to categorize your content. That way, all of it is evenly distributed across your website. Ideally, each web page should be accessible through a single URL.
While WordPress uses archives and taxonomies, there are SEO plugins that allow you to define canonical pages. It also helps you identify which pages and content you do not want search engines to index at all. Thus, you are sure to avoid getting penalized for duplicate content.
3. Optimize Important Website Tags
Your tags and meta information are used to label your content. On the other hand, search engines use this information to determine what your website is all about. Also, your tags can be a great place to brand your content.
Here are some relevant tags that you should optimize:
- Title Tags
- Header Tags
- Meta Description
- Image Attributes
- URL Structure or Permalinks
As a rule of thumb, make sure that your keywords are present on your relevant website tags.
On the other hand, Kate Morris advises that your “stick to the core minimum.” That’s because meta tags take up code space, which can compromise your page speed.
4. Internal and External Links
Much like in real life, relationships also matter in the digital world. This comes in the form of internal and external links.
Internal links are those that you use to help interconnect your content to another. Meanwhile, external links are those that you use to connect your content with an external source. Usually, the latter is done to inform readers of your references.
When it comes to your WordPress site, is it essential that you have a good ratio of internal and external links.
Internal links allow your readers to follow through content that is relevant to what they are reading. On the other hand, external links are a great way to showcase that you do not work in a vacuum. You are telling your readers that you connect with sources other than yours.
There is a WordPress plugin that allows you to find the relevant content for your web content. That way, you can link within your content, allowing your readers to follow through in case they want to learn more.
5. Use Yoast’s WordPress SEO plugin
Your web page will carry most of your content. Thus, it is essential that you optimized it.
Good thing, Yoast’s SEO plugin allows you to do that easily. The plugin comes in with the following features:
- Content analysis
- Technical SEO
- Meta and link elements
- RSS optimization
- Social integration
These features assure you that your content is well optimized before you hit the “publish” button.
Once properly strategized and implemented, SEO can out a company’s brand, products, and services in the front view of potential customers who may want your products or services.
6. Improve Your Site’s Design
After you have the SEO basics covered, the next thing you want to improve on is your site’s design.
Naturally, you want your site visitors to enjoy their browsing experience, as well as read your content. You may opt to follow web design trends or that “best practice” post you just read. Regardless, your website should have a clean and unobtrusive design.
You should also pay attention to choosing the right font since typography is 90% of the design. Nikolic points out:
“Both legibility and readability will increase the chances of people reading what you wrote, liking it, and ultimately doing what you want and ask them to do.”
Is Your WordPress Website SEO Ready?
Just because you are running a WordPress website does not mean you are ready for digital marketing. There are stuff that you need to do, plugins, and online tools that you need to install, and upgrades to make for a basic SEO approach.
Making WordPress website SEO friendly is more than the technical stuff. It is all about making sure that your website will serve your audience’s purpose, and that it will perform well on search engines.
So, what’s your idea to make WordPress website SEO friendly?