Why Every WooCommerce Store Needs a Wishlist
A wishlist does two things for your store: it saves potential sales that aren’t ready to convert yet, and it gives you data on what customers actually want. When a shopper adds a product to their wishlist instead of leaving your site, they’re telling you they’re interested but not ready to buy, and that’s a lead you can follow up on.
Wishlists also drive organic promotion. When customers share their lists with friends and family for birthdays, holidays, or gift-giving occasions, they’re sending qualified traffic directly to your product pages. This word-of-mouth effect is especially powerful during peak shopping seasons.
In 2026, wishlist plugins have evolved beyond simple “save for later” buttons. The best ones now include email reminders for price drops, back-in-stock notifications, analytics dashboards, and social sharing, turning wishlists into a genuine marketing channel for your WooCommerce store.
10 Best WooCommerce Wishlist Plugins
1. YITH WooCommerce Wishlist
YITH WooCommerce Wishlist is the most popular wishlist plugin for WooCommerce with over 900,000 active installations. The free version covers the basics, add to wishlist buttons, a dedicated wishlist page, and social sharing. The premium version adds advanced features like multiple wishlists, price drop notifications, and promotional email campaigns based on wishlist data.
What makes YITH stand out is its marketing integration. Store owners can see which products are most wishlisted, send targeted emails to users who have specific items saved, and create urgency with “your wishlisted item is on sale” notifications. It turns a passive feature into an active sales tool.
Key Features
- Add to wishlist button on product pages and shop archives
- Multiple wishlists per user (Premium)
- Promotional emails based on wishlist data
- Price drop and back-in-stock notifications
- Wishlist analytics showing most-saved products
- Social sharing via email, Facebook, Twitter, and WhatsApp
- Guest wishlist support without login requirement
Pricing
Free version on WordPress.org. Premium: $99.99/year.
2. TI WooCommerce Wishlist
TI WooCommerce Wishlist offers a solid feature set in both its free and premium versions. The free version includes a setup wizard, customizable button positions, wishlist page with shortcode support, and social sharing, more than most free alternatives offer.
The premium version adds product analytics, promotional emails, multiple wishlists, and the ability to move wishlist items to the WooCommerce My Account page. The plugin also includes predefined icons and the option to upload custom icons for the wishlist button.
Key Features
- Guided setup wizard for easy configuration
- Display storewide stats on the add to wishlist button
- Customizable button position on product and catalog pages
- Shortcode for placing wishlist buttons anywhere
- Predefined and custom icon support
- WooCommerce My Account integration (Premium)
- Promotional email campaigns (Premium)
Pricing
Free version on WordPress.org. Premium: $79/year.
3. Wishlists for WooCommerce (by WooCommerce)
This is the official wishlist extension from the WooCommerce team. It integrates natively with WooCommerce core and supports guest wishlists without requiring account creation, reducing friction for first-time visitors.
The plugin is lightweight and focused on core wishlist functionality without the marketing extras that YITH or TI offer. If you want a simple, reliable wishlist that just works with your WooCommerce setup and doesn’t add bloat, this is the safest choice.
Key Features
- Guest wishlists without login requirement
- Shareable wishlist URLs
- Shortcode integration for flexible placement
- Quick-add buttons on shop and product pages
- Native WooCommerce integration with minimal conflicts
Pricing
Free version available. Premium: $79/year.
4. WooCommerce Wishlist Plugin (by Westarter)
This plugin stands out for its visual customization options and Elementor integration. It includes a dedicated Elementor widget for the wishlist page, add to wishlist button, and a mini-wishlist counter similar to the WooCommerce mini cart.
The plugin also supports sharing wishlists on social media, via direct link, or as a downloadable PDF, a unique feature for customers who want to print their wishlist for in-store shopping or share it as a formatted gift list.
Key Features
- Elementor widgets for wishlist page, button, and counter
- Mini wishlist counter resembling WooCommerce mini cart
- Share wishlist via social media, link, or PDF export
- Full WooCommerce variable product support
- Customizable text and styling without plugins
- WordPress widget for sidebar wishlist counter
Pricing
$79 for a single site license with 1 year of support.
5. Addonify Wishlist for WooCommerce
Addonify is a developer-friendly free wishlist plugin with extensive customization hooks and a clean codebase. It displays the add to wishlist button on both catalog and product pages, supports guest and logged-in users, and includes an off-canvas sidebar to preview wishlist items without leaving the current page.
The plugin uses AJAX for all wishlist operations, making the experience smooth and instant. All button labels, icons, and styling options are customizable from the admin settings.
Key Features
- Off-canvas sidebar for quick wishlist preview
- AJAX-powered add/remove without page reload
- Guest and logged-in user support
- Customizable button labels, icons, and styling
- Shortcode support for flexible placement
- Clean, developer-friendly codebase with hooks
Pricing
Free, available on WordPress.org.
6. WishSuite, Wishlist for WooCommerce
WishSuite provides essential wishlist settings to customize buttons, tables, and styles. Its straightforward approach makes it a good choice for stores that want basic wishlist functionality without the overhead of marketing features.
A notable feature is the automatic removal of products from the wishlist after they’re added to the cart, keeping the wishlist clean and relevant.
Key Features
- Customizable wishlist page name and location
- Auto-remove products after adding to cart
- Flexible column visibility in wishlist table
- Customizable button position on product and catalog pages
- Shortcode for placing wishlist button anywhere
Pricing
Free, available on WordPress.org.
7. Premmerce Wishlist for WooCommerce
Premmerce Wishlist is a lightweight, free plugin that focuses on simplicity. Customers can create and share wishlists using unique URLs, and store owners can review customer wishlists directly in the WordPress dashboard.
The plugin includes a wishlist widget for sidebar display and requires minimal setup to get running.
Key Features
- Shareable wishlists with unique URLs
- Dashboard view of customer wishlists
- Sidebar widget for wishlist display
- Minimal setup required
Pricing
Free, available on WordPress.org.
8. My Wishlist for WooCommerce
My Wishlist is a lightweight, mobile-responsive wishlist solution that blends easily with most WooCommerce themes. It supports wishlist buttons on both shop and product pages with minimal impact on page loading speed.
Key Features
- Mobile-friendly responsive design
- AJAX integration for smooth operation
- Multilingual support
- Minimal performance impact
Pricing
Free version available. Premium starts at $49/year.
9. Wishlist Member for WooCommerce
Wishlist Member is different from the other plugins on this list, it’s a membership solution that integrates with WooCommerce to offer gated content and wishlist functionality. It’s best for stores selling digital products, courses, or exclusive merchandise where wishlist access is tied to membership levels.
Key Features
- Integration with WooCommerce and LearnDash
- Membership-gated wishlist access
- Content protection with wishlist functionality
- Shortcode support
Pricing
Starts at $149/year.
10. Advanced WooCommerce Wishlist
Advanced WooCommerce Wishlist offers deeper customization for stores that need more than basic save-for-later functionality. It supports multiple wishlists per user, email notifications for wishlisted items, and an analytics dashboard showing wishlist trends.
Key Features
- Multiple wishlists per customer
- Analytics dashboard for wishlist trends
- Email notifications for price changes
- Wishlist data export
- Custom wishlist page design
Pricing
Free version available. Premium starts at $69/year.
Quick Comparison
| Plugin | Free Version | Premium Price | Best For |
|---|---|---|---|
| YITH Wishlist | Yes | $99.99/year | Marketing + analytics |
| TI Wishlist | Yes | $79/year | Feature-rich free version |
| WooCommerce Wishlists | Yes | $79/year | Native WooCommerce integration |
| Westart Wishlist | No | $79 | Elementor users |
| Addonify | Yes (full) | Free | Developers |
| WishSuite | Yes (full) | Free | Simple setup |
| Premmerce | Yes (full) | Free | Lightweight simplicity |
| My Wishlist | Yes | $49/year | Mobile-first stores |
| Wishlist Member | No | $149/year | Membership stores |
| Advanced Wishlist | Yes | $69/year | Deep customization |
How to Choose
- Want marketing features? YITH Wishlist’s promotional emails and analytics make wishlists a sales channel.
- Need a feature-rich free option? TI Wishlist’s free version offers more than most premium alternatives.
- Using Elementor? Westart’s Elementor widgets give you visual control over wishlist placement.
- Developer building custom? Addonify’s clean hooks and codebase make it the most extensible.
- Just need basics? WishSuite or Premmerce get you running in minutes with zero bloat.
For most stores, YITH WooCommerce Wishlist offers the best combination of features, reliability, and marketing capabilities. If you’re on a budget, TI Wishlist’s free version is the strongest free option. Browse our full list of essential WooCommerce plugins to find more tools for your store.
Final Thoughts
Adding a wishlist to your WooCommerce store takes minutes but can impact your revenue for months. Every saved product is a potential future sale, and every shared wishlist is free marketing from your most engaged customers.
Pick a plugin that matches your needs, whether that’s a simple free option or a full marketing-enabled premium solution, and start capturing purchase intent from customers who aren’t ready to buy today but will be tomorrow.
