10 min read
8 Best WooCommerce Email Marketing Plugins (Free & Paid)
Generic email marketing tools send newsletters. WooCommerce-native email marketing tools do something more specific: they trigger automatically off store events, such as an abandoned cart, a completed order, or a customer who has not bought in 90 days, without you building those triggers by hand. This guide compares the WordPress plugins and connectors that plug directly into WooCommerce’s order and cart data, not general-purpose email tools you would use on any site.
Last updated: 6 November 2026
Quick answer: The best WooCommerce email marketing plugin for most stores is FunnelKit Automations, because its automations and abandoned-cart tracking run on your own site. AutomateWoo suits stores that use WooCommerce Subscriptions or Memberships, Mailchimp for WooCommerce and Omnisend are the easiest free starts, Klaviyo fits larger stores, and MailPoet sends email from inside WordPress.
Why store-triggered email matters
Most of the money in WooCommerce email sits in carts people left behind. The Baymard Institute’s cart abandonment rate statistics, an average of 50 studies, put the documented abandonment rate at 70.22%. Its checkout research also shows why shoppers leave: unexpected extra costs (40%), being forced to create an account (18%), and a checkout that is too long or complicated (17%).
Some of that is fixable on the checkout page itself. The rest is exactly what a well-timed reminder email can win back, which is why every tool below starts with abandoned-cart recovery.
WooCommerce Email Marketing Plugins Compared
| Plugin | Type | Starting price | Abandoned cart |
|---|---|---|---|
| FunnelKit Automations | Native WooCommerce plugin | Free core; Pro from $99.50/yr | Yes, on-site (Pro tier with Funnels) |
| AutomateWoo | Native WooCommerce extension | $119/yr listed for one site | Yes |
| Mailchimp for WooCommerce | Free plugin plus SaaS account | Free plugin; Mailchimp has a free plan and paid tiers | Yes, on paid plans |
| Omnisend | SaaS with WooCommerce connector | Free tier; Standard from $11.20/mo on prepay | Yes |
| Klaviyo | SaaS with WooCommerce connector | Free up to 250 profiles; paid by profile count | Yes |
| MailPoet | Native WooCommerce plugin | Free up to 500 subscribers; paid plans | Yes |
| Metorik | Analytics plus email automation | Starter $25/mo, scales with orders | Yes |
| Abandoned Cart Lite for WooCommerce | Free native plugin | Free | Yes (its only job) |
Prices were checked on vendor pages on 6 November 2026. Several vendors show promotional or regional prices, so confirm the figure at checkout.
Best WooCommerce Email Marketing Plugins
1. FunnelKit Automations
FunnelKit Automations (formerly WooFunnels) has the deepest native WooCommerce integration on this list. Abandoned-cart recovery runs entirely on your own site: it captures cart contents and tracks abandonment timing without syncing to an external API first, which means less latency and no third-party data-sharing step. It also includes a full CRM and an automation builder designed around WooCommerce order events rather than adapted from a generic email tool.
The free core plugin is on WordPress.org at version 3.9.0 with 20,000+ active installs, updated in early November 2026. The paid Automations plan adds unlimited automations, 30+ prebuilt automations, email and SMS follow-ups, and unlimited contacts with segmentation. FunnelKit’s pricing page lists abandoned-cart recovery under the higher Automations + Funnels plan, so check which tier you need before buying.
Best for: stores that want the most WooCommerce-native automation available, running entirely on-site.
Pricing: FunnelKit’s pricing page shows Automations at $99.50/yr for one site and Automations + Funnels at $199.50/yr for three sites, both shown at a discount to list price. Lifetime deals are also offered. Check before you buy, as FunnelKit runs frequent promotions.
2. AutomateWoo
AutomateWoo is a native WooCommerce extension covering abandoned cart, review requests, win-back campaigns, and SMS notifications, with direct integration into WooCommerce Subscriptions, Memberships, Bookings, and Points & Rewards if you run any of those. If your store already uses several WooCommerce extensions, AutomateWoo’s native compatibility with them is its strongest advantage over a SaaS competitor.
Every workflow is built from a trigger (the event that starts it), rules (conditions that narrow when it runs), and actions (such as sending an email), and can run immediately, after a delay, or at a set time. The abandoned-cart feature sends a series of reminders at intervals you choose, optionally with a personalised coupon. SMS works through a paid Twilio account. The current release is 6.9.5, tested with WordPress 7.1 and WooCommerce 11.2.
Best for: stores already running WooCommerce Subscriptions, Memberships, or Bookings that want automation aware of those extensions specifically.
Pricing: automatewoo.com lists $119/yr for a single site, while WooCommerce.com shows other figures by region and plan length. Check the current price at checkout.
3. Mailchimp for WooCommerce
Mailchimp for WooCommerce is the official connector plugin that syncs customer and purchase data into your Mailchimp account, supporting abandoned cart emails, post-purchase follow-up, and product recommendations from there. The plugin is free, at version 6.3 with 200,000+ active installs. You pay for Mailchimp’s own tiers.
Read the plan table carefully. Mailchimp’s Free plan allows 250 contacts and 500 sends a month, and its pricing table lists marketing automation flows as not included on Free. Paid plans were showing 50% off for the first 12 months when we checked, with prices that rise with contact count.
Best for: stores that already use or want to use Mailchimp broadly, not just for WooCommerce triggers.
Pricing: free plugin; Mailchimp Free for 250 contacts, then Essentials, Standard and Premium tiers priced by contact count. See Mailchimp’s pricing page for your list size.
4. Klaviyo
Klaviyo is the higher-end pick, with a WooCommerce integration (100,000+ active installs, version 3.9.0) that connects your store in a few clicks. It scales by active profile count, and the cost climbs with list size. It fits stores that have outgrown simpler tools and need deep segmentation and predictive analytics, not smaller stores watching every dollar.
Klaviyo’s free plan covers up to 250 active profiles and 500 email sends per month, which is enough to test the integration. Paid email prices are not published as a flat table, so use the calculator for your list size.
Best for: larger stores that need advanced segmentation and can absorb profile-based pricing at scale.
Pricing: free to 250 profiles; paid plans scale with list size.
5. Omnisend
Omnisend is not WooCommerce-exclusive. It is a multi-platform email and SMS tool with a direct WooCommerce connector (100,000+ active installs, version 1.9.1), but it is a genuine contender on price and features, with a usable free tier. Like Klaviyo, watch how quickly your billable contact count grows once abandoned-cart and order-triggered non-subscribers start entering the pool.
Best for: stores that want SMS and email combined without committing to a WooCommerce-only tool.
Pricing: per Omnisend’s pricing page, the Free plan includes up to 250 contacts and 500 emails a month. Standard (6,000 emails a month) starts at $11.20/mo and Pro (unlimited emails, SMS credits from $0.007 each) at $41.30/mo, both shown with the 3-month prepay discount, so month-to-month list prices are higher.
6. MailPoet
MailPoet integrates directly with WooCommerce and lists abandoned cart reminders among its WooCommerce email features. It is the most installed plugin here (500,000+ active installs, version 5.45.1, updated 5 November 2026), and its free Starter plan allows up to 500 subscribers and 5,000 emails a month. We have covered MailPoet in depth separately, including current pricing tiers, so see our full MailPoet review for the complete breakdown.
Best for: stores that want email marketing sent from inside WordPress itself, without a separate SaaS dashboard.
Check before you buy: confirm on MailPoet’s feature comparison which paid tier unlocks abandoned cart reminders.
7. Metorik
Metorik started as a WooCommerce analytics tool and now bundles email automation too. Its WordPress.org listing is titled “Reports & Email Automation for WooCommerce”. Reporting covers MRR, churn, LTV, and cohort reports for WooCommerce Subscriptions, and the pricing page lists email automation and abandoned carts among the features of every plan. The connector plugin has 9,000+ active installs and is at version 2.0.10.
Treat it as an analytics-first tool with email on top. If you need RFM-style customer segmentation to decide who gets which email, that is where it earns its place. Its email allowance per plan is not stated on the pricing page, so ask before relying on it for large sends.
Best for: stores that need deep subscription analytics alongside their email automation.
Pricing: the pricing page publishes a Starter plan at $25/month with all features. Larger tiers are priced by average monthly order volume on a calculator.
8. Abandoned Cart Lite for WooCommerce
Abandoned Cart Lite for WooCommerce is a free plugin that does one job: it recovers abandoned carts. It is at version 6.9.0 with 20,000+ active installs, updated in late October 2026. It requires WooCommerce and sends reminders from your own site.
It is a sensible first step if you do not want a full automation suite or a new monthly bill. You will outgrow it when you want post-purchase flows, segmentation or SMS.
Best for: small stores that only want abandoned-cart reminders, at no cost.
Pricing: free.
Which WooCommerce Email Marketing Plugin Should You Choose?
- Want the deepest native WooCommerce automation, all on-site? FunnelKit Automations.
- Already run WooCommerce Subscriptions, Memberships, or Bookings? AutomateWoo.
- Want free to start, upgrade only if you need it? Omnisend, Klaviyo’s free plan, or Abandoned Cart Lite.
- Already use Mailchimp for newsletters? Mailchimp for WooCommerce.
- Running a larger store that has outgrown basic tools? Klaviyo.
- Want email sent from inside WordPress, no external dashboard? MailPoet.
- Need subscription analytics next to your emails? Metorik.
Five Automations to Set Up First
Whichever plugin you pick, build these in order. Each one is triggered by something the customer already did.
- Abandoned cart. Send the first reminder within a few hours, a second the next day, and keep any discount for the last email so you do not train customers to abandon on purpose.
- Order confirmation follow-up. Send a short, useful email after delivery with care instructions or setup help, not another sales pitch.
- Review request. Ask for a review a week or two after delivery, when the product has been used.
- Win-back. Target customers who have not ordered for 90 days or more, with a reason to return.
- Replenishment reminder. If you sell consumables, trigger a reminder just before the typical reorder date.
Baymard’s data on extra costs suggests one more fix to make alongside the first: show shipping and tax early, so fewer carts are abandoned in the first place.
Native Plugin or SaaS Connector?
Native plugins such as FunnelKit, AutomateWoo and Abandoned Cart Lite store data in your own WooCommerce database. You pay a flat licence fee, there is no per-contact pricing curve, and customer data stays on your server. The trade-off is that you are responsible for deliverability: connect a transactional sending service and set up SPF, DKIM and DMARC for your domain.
SaaS tools such as Klaviyo, Omnisend and Mailchimp handle sending infrastructure and offer richer segmentation, but they bill by contact or profile count and hold a copy of your customer data. For a store with a small list, that cost is trivial. At tens of thousands of profiles it becomes a line item worth modelling before you commit.
Whichever route you take, capture consent properly. Guest checkouts that feed abandoned-cart emails need a clear notice and an unsubscribe link in every message.
Frequently asked questions
What’s the best free WooCommerce email marketing plugin?
Abandoned Cart Lite is the best free option if you only need cart recovery, and Omnisend’s free tier is the best free all-rounder for a small store. Mailchimp’s free plan lists marketing automation flows as not included, so check before relying on it for abandoned-cart emails.
Which plugin has the best abandoned cart recovery?
FunnelKit Automations runs abandoned-cart tracking entirely on your own site without syncing to an external API first, which gives it the tightest integration with WooCommerce’s own cart data. AutomateWoo is a close second, with multi-step reminders and optional coupons.
Do I need a separate tool for WooCommerce analytics?
Not always. Metorik combines reports (including MRR, churn and LTV for WooCommerce Subscriptions) with email automation. If your email plugin already reports on revenue per campaign, a separate analytics tool may be unnecessary.
Are SaaS tools like Klaviyo better than native WooCommerce plugins?
Not universally better, just different trade-offs. Native plugins like FunnelKit and AutomateWoo run on your own site with no per-profile pricing curve. SaaS tools like Klaviyo and Omnisend offer more advanced segmentation and cross-channel features but bill by contact volume, which gets expensive as your list grows.
How many abandoned-cart emails should I send?
Two or three is a common pattern: one within hours, one the next day, and a final one with an incentive if you offer one. More than that tends to read as pestering, so watch your unsubscribe rate and stop the sequence once the customer buys.
Related Reading:
Related reading