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7 Best WooCommerce Email Marketing Plugins (Free & Paid) in 2026
Generic email marketing tools send newsletters. WooCommerce-native email marketing tools do something more specific: they trigger automatically off store events - an abandoned cart, a completed order, a customer who hasn’t bought in 90 days - without you building those triggers by hand. This guide compares the WordPress plugins and connectors that plug directly into WooCommerce’s order and cart data, not general-purpose email tools you’d use on any site.
WooCommerce Email Marketing Plugins Compared
| Plugin | Type | Starting Price | Abandoned Cart |
|---|---|---|---|
| FunnelKit Automations | Native WC plugin | $99.50/yr | Yes, fully on-site |
| AutomateWoo | Native WC extension | ~$99 - 159/yr | Yes |
| Mailchimp for WooCommerce | Free plugin + SaaS account | Free plugin; Mailchimp from $13/mo | Yes |
| Omnisend | SaaS with WC connector | Free tier; Standard from $16/mo | Yes |
| Klaviyo | SaaS with WC connector | From $20/mo | Yes |
| MailPoet | Native WC plugin | Free tier + paid plans | Yes |
| Metorik | Analytics-first, not email-focused | From $41.70/mo | No (reporting tool) |
Best WooCommerce Email Marketing Plugins
1. FunnelKit Automations
FunnelKit Automations (formerly WooFunnels) has the deepest native WooCommerce integration on this list. Abandoned-cart recovery runs entirely on your own site - it captures cart contents and tracks abandonment timing without syncing to an external API first, which means less latency and no third-party data-sharing step. It also includes a full CRM and automation builder designed specifically around WooCommerce order events rather than adapted from a generic email tool.
Best for: stores that want the most WooCommerce-native automation available, running entirely on-site.
Pricing: $99.50/yr (Basic) up to $399.50/yr (Elite).
2. AutomateWoo
AutomateWoo is a native WooCommerce extension covering abandoned cart, review requests, win-back campaigns, and SMS notifications, with direct integration into WooCommerce Subscriptions, Memberships, Bookings, and Points & Rewards if you run any of those. If your store already uses several WooCommerce extensions, AutomateWoo’s native compatibility with them is its strongest advantage over a SaaS competitor.
Best for: stores already running WooCommerce Subscriptions, Memberships, or Bookings that want automation aware of those extensions specifically.
Pricing: approximately $99 - 159/yr - check current WooCommerce.com pricing at checkout, as sources vary slightly.
3. Mailchimp for WooCommerce
Mailchimp for WooCommerce is the official free connector plugin that auto-syncs customer and purchase data into your Mailchimp account, supporting abandoned cart emails, post-purchase follow-up, and product recommendations from there. The plugin itself is free; you pay for Mailchimp’s own tiers based on contact list size.
Best for: stores that already use or want to use Mailchimp broadly, not just for WooCommerce triggers.
Pricing: free plugin; Mailchimp Free tier up to 250 contacts, Essentials from $13/mo, Premium up to $350/mo.
4. Klaviyo
Klaviyo is the higher-end pick, with WooCommerce integration included free in its base plan rather than sold as a paid add-on. It scales by active profile count, and the cost climbs fast at volume - roughly $20/mo at 500 profiles up to around $720/mo at 50,000 profiles for email alone. It fits stores that have outgrown simpler tools and need deep segmentation and predictive analytics, not smaller stores watching every dollar.
Best for: larger stores that need advanced segmentation and can absorb profile-based pricing at scale.
Pricing: from $20/mo at 500 profiles, scaling with list size.
5. Omnisend
Omnisend isn’t WooCommerce-exclusive - it’s a multi-platform email and SMS tool with a direct WooCommerce connector - but it’s a genuine contender on price and features, with a usable free tier up to 250 contacts and 500 emails. Like Klaviyo, watch how quickly your billable contact count grows once abandoned-cart and order-triggered non-subscribers start entering the pool.
Best for: stores that want SMS and email combined without committing to a WooCommerce-only tool.
Pricing: free tier (250 contacts/500 emails); Standard from $16/mo, Pro from $59/mo.
6. MailPoet
MailPoet integrates directly with WooCommerce and includes dedicated abandoned-cart email templates with unlimited cart-recovery emails on its paid plans. We’ve covered MailPoet in depth separately, including current pricing tiers - see our full MailPoet review for the complete breakdown rather than duplicating it here.
Best for: stores that want email marketing sent from inside WordPress itself, without a separate SaaS dashboard.
7. Metorik (runner-up: analytics, not email)
Metorik is worth knowing about but is primarily a WooCommerce analytics and reporting tool - MRR, churn, LTV, and cohort reports for WooCommerce Subscriptions - rather than an email-sending platform. Include it in your stack for the reporting side if you need RFM-style customer segmentation, but pair it with one of the actual email tools above rather than expecting it to send campaigns.
Best for: stores that need deep subscription analytics alongside, not instead of, an email tool.
Pricing: from $41.70/mo, priced by average monthly order volume.
Which WooCommerce Email Marketing Plugin Should You Choose?
- Want the deepest native WooCommerce automation, all on-site? FunnelKit Automations.
- Already run WooCommerce Subscriptions, Memberships, or Bookings? AutomateWoo.
- Want free to start, upgrade only if you need it? Mailchimp for WooCommerce or Omnisend.
- Running a larger store that’s outgrown basic tools? Klaviyo.
- Want email sent from inside WordPress, no external dashboard? MailPoet.
Frequently Asked Questions
What’s the best free WooCommerce email marketing plugin?
Mailchimp for WooCommerce is free to install, though Mailchimp’s own pricing kicks in as your contact list grows past 250. Omnisend’s free tier is also genuinely usable for a small store.
Which plugin has the best abandoned cart recovery?
FunnelKit Automations runs abandoned-cart tracking entirely on your own site without syncing to an external API first, which gives it the tightest, lowest-latency integration with WooCommerce’s own cart data.
Do I need a separate tool for WooCommerce analytics?
If you want MRR, churn, and LTV reporting specifically for WooCommerce Subscriptions, Metorik covers that, but it’s a reporting tool, not an email sender - pair it with one of the email-focused options above.
Are SaaS tools like Klaviyo better than native WooCommerce plugins?
Not universally better, just different tradeoffs. Native plugins like FunnelKit and AutomateWoo run on your own site with no per-profile pricing curve. SaaS tools like Klaviyo and Omnisend offer more advanced segmentation and cross-channel features but bill by contact volume, which gets expensive as your list grows.
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