- 40% of global e-commerce traffic results from searches
- 60% of searches are done on a smartphone
- Nearly 80% of users ignore paid ads in search results
With search engines becoming an increasingly important factor in e-commerce, it is vital to constantly reassess and reconfigure your SEO strategies to stay ahead of the game. Here we will go over 5 ways to effectively optimize your online presence so that you can get the maximum output for your SEO work.
Prioritize Your Pages
One of the most important things you can do for your webpages is to organize your content so that it is much easier to find the information that is most important.
This strategy is also called a ‘hierarchy of needs’, wherein the most information is displayed first, and the least important, last. This makes it easier for users to find what they need and remain interested in the website, where they will spend more time and be more likely to interact with it. This means that your site will get more overall traffic and increase the time spent on your site, both of which will lead to more sales and clients.
Get an SSL Certificate
Many businesses that host their websites using third-party companies either forget or are unaware of the benefits of obtaining an SSL certificate. Having an SSL certificate for your site will help act as a filter for cybercrime that can infect the servers of a business’s website, and upload malware, viruses, and other nasty attacks on your ability to do business online.
Getting an SSL certificate is pretty easy and will give your business some added security online while providing your visitors with a sense of safety and trust with your brand.
Secure Your Maps Listing
Getting the location of your business marked on Google maps is a huge benefit to the value of your online business and helps make a more well-rounded online presence that will help potential customers find you.
Most people use Google maps or another maps application that is powered by their software, so making sure that your business is listed and that all the information fields are filled out with images on your listing is key to your discoverability. Google maps combined with SEO search results can make a big impact on how users find your brand among all the others across the web.
Keep Content Fresh and Original
A big mistake often made by those who are new to SEO and operating a small business over the web is to optimize your online presence a few times and then assume it’s good enough to leave alone.
SEO is a constant battle for grabbing the attention of users, so keeping your strategy and therefore your content fresh is invaluable to your long-term success in optimization. Content is a key feature of any website, and so it is an important tool in your SEO arsenal. Keeping your content new and your images refreshed every now and then is a good way to stay ahead and keep your strategy effective.
Increase Your Shareability
When it comes to social media, shareability is everything in terms of your reach and exposure. Having your content shared on Facebook, for example, increases your audience by a large factor with each share. This starts with making your posts more attractive to the eye and appealing as the content itself. One of the best ways to improve the quality of your posts is to use professional photography and video marketing.
Professional SEO Development
If you want to maintain an edge over your competitors and know that your online presence is constantly being optimized, one of the best things you can do is hire a professional SEO team, especially if you don’t have too much experience with SEO yourself.
Digital Resource is the go-to local SEO company for businesses of all verticals and is capable of implementing strategies that work for you. Contact them today!