Most of you may have heard of “guest blogging,” but how exactly can you describe it? In simple words, you can define guest blogging as a popular technique for submitting your blog to other blogging sites that allow guest posts. Depending on the guidelines posted on the website, guest blogging usually includes paying for guest posts. Since you’ll be utilizing the audience and online presence of a specific website, you’ll have to pay them in order to post your content through their platform.
Simply follow these steps for guest blogging:
- Ask for permission from sites that allow guest blogs. If possible, look for a website that has the same niche as your blog. For example, if you’re writing about digital marketing, look for blogs that also showcase the same or similar topics. It’ll be challenging for you to gain an audience if your digital marketing blog is posted in a parenting blog.
- Write your blog with quality content. It’s important to write blogs that are thoroughly researched and contain accurate details. Remember, the quality of your blog will reflect the legitimacy and authority of the website you’re going to post it in—the more thorough your blogs are, the more likely the website will continue to post your content.
- Submit your blog to other sites. If you’re planning to submit blogs to different websites, spend some time identifying each of their guidelines. Some websites are very strict with their guidelines in accepting guest posts while some are very lenient. Follow the word count requirement for each website and don’t hesitate to reach out to the admin of the website if some items are unclear to you.
Things to be noticed!
First, you will get no payout for guest article submission. And, you have to focus your guest blogging efforts on only those high-quality and credible blogs to ensure optimum benefits for your work. The bigger the blog, the larger the audience, and the better chance you have to reach and influence more of your targets.
Once done correctly, an effective and well-planned guest blogging strategy for SEO can provide the following benefits:
1. Brand Exposure
Progressively, people are searching for their important stuff online. With consumers looking for reliable sources of information, it pays to get your brand and identity mentioned in different online platforms. Guest blogging gives you that increased exposure. From an advertising perspective, potential consumers need to be exposed to an ad multiple times before they acquire positive feelings or subconscious recognition of a brand. The same kind of psychology applies to your brand online. Not only will guest blogging bring you more exposure, but it can also generate positive associations in the mind of your target audience when they see you more often in more online platforms.
2. Increase Social Reach
When a reader finds the content they love, it’s not uncommon for them to want to follow you online not only to look into what else you’ve written but to stay abreast of anything new you publish. That makes guest blogging an ideal way to expand your social reach and follower base. Great content also gets shared out through social channels because people inherently want to provide value to their own followers. Those shares lead to more visibility for you, especially if you’re consistently producing great content on your own site as well as continued guest blogging. Social shares further enhance the speed of your growth on platforms like Twitter and Facebook while also adding social proof and authority to your content.
3. Links Generation
Google has stated that social activity around content is not a ranking factor, shared content and guest blogging can improve your link profile and your rank. Those who share your content may decide to curate it to their own audience via blogs and content networks. If some or all of the content is reposted, with links left in place, this can generate additional links back to your website. One of the best ways successful content marketers generate backlinks is through the use of infographics. Other sites who post infographics typically link back to the original source organically, greatly expanding their link profile within their industry.
4. Enhancing Authority
The process of placing posts on other blogs helps your potential audience start to associate your name with high-quality information. And a bit of the authority of your host blog will transfer itself to you. More and more readers can find your work, the more authority you will generate. It’s a cumulative process, but one that can happen quickly if you have the ability to put a lot of work in over a short period.
5. Increase Target Audience
To increase only traffic, pay per click is a good strategy, Trust me, it’s only traffic. Getting your targeted audience in a smart number will work for you. Traffic from a guest post, on the other hand, is already an audience. In other words, it’s already a group of people interested in your topic who are also intrigued by what you have to say. You’ll still need to convert those visitors into a longer-term relationship, by using smart content marketing strategies. But with a guest post, you’ve already taken the first few steps in that process.
Allow others to Guest post.
Considering others for taking guest blog posts as long as they follow the same aforementioned tips and deliver high-quality, original content. With the ongoing demand for informative content, it’s beneficial to receive content from others to rapidly expand the content on your site because it will attract your audience to return frequently as well as boost your SEO results.
Your View On Guest Blogging Strategy for SEO
What’s your idea and strategy for Guest blogging? Please let us know in the comment below. I hope you liked this article and it has solved your purpose. For any query, you can comment below.