Search engine optimization is a must for any organization and link building is an essential factor influencing SEO. However, it tends to be a tedious process. For a lot of people, this topic can be complex.
You have to understand that link building is a gradual process and the quality of your pages will determine your ranking in search results. Blogging is an effective way to grow your inbound links.
In this article, we will go through some of the most effective link building strategies that you can incorporate with ease. Without further ado, let’s get right into it:
Content creation and promotion are two important aspects. The best way to build your links is by creating great content and promoting it as much as you can. The process might take a while but believe us – it is the most effective. Content can be in different types, such as educational, entertaining, shareable, and so on. Content will always be in demand. If you have something to offer that is relevant and provides value, you should share it with the world. Creating shareable content is the key. It can be in the form of visuals, videos, list posts, research data, guides, and so much more.
When it comes to link building with content, this is how the process goes: the creation of content > finding promotion channels > outreach > follow-up.
2. Guest blogging:
This is yet another great way to grow your website authority. You can start by finding people that are relevant to your work and convincing them to share your links. It is important to note that such websites should be related to your niche for Google to consider the linking valid. This is an effective way and usually requires high-quality content. You need to study the audience of the relevant blog, study the popular posts, the user experience, and provide them with something that is useful to them.
3. Broken link building:
In this method, you approach website owners and help them improve their own pages through your links. You tell the person that some of the links on their page are broken and you offer a better alternative link! To put it simply, you are offering your own web resource to them.
4. Resource pages:
Resource pages are created with the intention of linking out to other web pages with quality content. If your content is of value, you should pitch it to the page owner. All you have to do is find a popular resource page on the web, check its URL ratings, create/choose content, and contact the page.
5. Social media:
In today’s digital world, social media is here to stay for a long, long time. You should use it to the fullest if you want to build your links! Be active, share posts, images, updates, and engage with your audiences. Engagement leads to brand awareness and more and more people will visit your website and share your posts.
6. Link reclamation:
If a page no longer exists, you can ask the website owner to restore the link and direct it to another page. Sometimes, page owners use your content/images without giving you credits. In such cases, you can send an email to them or notice and ask them to give you another reference. It means reclaiming broken 404 links. We suggest that you monitor your brand and social media mentions using Google Alerts and take maximum advantage of the same!
7. Internal link building:
This strategy is easy and highly effective. You can introduce internal references between your websites. You should note that Google pays attention to external as well as internal links. It also helps a search engine identify content. We highly recommend that you try this out!
In the end, it all comes down to branding. Everything starts with your brand. If the quality and the content of your brand are supreme, you will be rated highly by search engines. Your brand is a representation of you and you should spend a lot of time planning about how exactly your brand should look and feel.
To sum up, these link building strategies are effective and will surely improve your search engine rankings. Website links are a crucial factor and you should make the most of them. You need to always stay ahead of the game by strategizing your social media marketing, blogging, search engine optimization, and other marketing tools. Traffic and conversions will change the game for you! Always remember – quality matters.
What are you waiting for? – get building! We hope this article has been useful to you. Thank you for reading, stay safe, and all the best!