Many businesses in New York have embraced having a toll-free number instead of a traditional phone number. This is especially true for companies that operate out of smaller locations or operate on a limited budget.
A toll-free number allows customers to reach you directly while requiring minimal effort. This is great for small businesses lacking resources and entrepreneurs looking to build their own business rather than rely on a job provider or client base.
On the other hand, a local phone number can be much more efficient. It allows you to cater your service to your specific location without investing capital in additional call centers or staff.
This makes it ideal for larger companies with multiple call centers or franchises around the same area. If you’re thinking about switching between toll-free and local numbers because you feel like one offers an edge over the other, here’s why you should stay put.
What’s the Difference Between Local and Toll-free Numbers?
Simply put, local phone numbers are cheaper. They are cheaper because you are not embroiled in the dilemma of having to invest in additional call centers or staff when expanding into a new market. You only need to equip one phone number for a large area and avoid the extra costs of roaming and international rates.
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Which is Better for My Small Business: Local or Toll-free Numbers?
Here, a toll-free number is the right solution if you operate out of a single location. It works well for smaller businesses that lack resources and entrepreneurs looking to build their own business rather than rely on a job provider or client base.
In general, if your company has the potential to grow, a toll-free number is the right solution. It allows you to cater your service to your specific location without investing capital in equipment.
Benefits Of A Local Phone Number for Business
If you are thinking about switching between toll-free and local numbers because you feel like one offers an edge over the other, here are some benefits you should remember:
Works Well For Local Advertising Campaigns
If you want to run a local advertising campaign, a local phone number is the best way to go. When customers see your number, they will automatically know that you are a local business. This can help increase the response rate to your ad and result in more customers calling you.
Establishing a Local Presence is Trouble-Free
Many businesses don’t have a physical address. They may be home-based or not want to reveal their location for security reasons. A P.O. box can suffice as an address, but it’s not the same as having a local phone number.
A local phone number gives your business an air of legitimacy. It makes you appear more professional and trustworthy, which can differentiate between getting a new customer and losing one.
A local phone number in New York is also essential if you want to advertise in the Yellow Pages or other local directories. Most businesses won’t list you unless you have a local number.
Benefits of a Toll-Free Number for Business
There are many benefits of using a toll-free number for business. Perhaps the most obvious benefit is that it allows customers to reach you without incurring long-distance charges. This is a huge selling point for many businesses, especially those that deal with customers in other states or countries.
Toll-Free Numbers are Free to Call
Like local numbers, toll-free numbers are also cheaper than traditional phone rates. You do not need to pay for long-distance phone service or international calling features when making regular calls to your toll-free number.
Create a National Brand Image
Creating a brand image is another important consideration when choosing a toll-free number. The more recognizable your number is, the easier it is for customers to dial and the less likely they are to forget it. For example, you can create a logo and slogan to highlight your number and ensure it remains visible in a customer’s contacts list.
Conduct Business Activities From Anywhere
If you have a central location or prefer to conduct business in one place, consider keeping your number at the central point. This makes it easier for customers to dial in and for employees to access customer service. It reduces the amount of time spent searching for a phone and can make your operations faster and more efficient.
Regardless of which number you choose for your small business, make sure that it is easy for customers to dial and represent your brand image. Avoid using long-distance numbers or those that are hard to remember.
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