Social media marketing strategies are extremely important in giving your business a boost. However, there are various social media marketing techniques that you need to master if you wish to become an expert. So, here we have listed before you some of the best Social Media and Marketing Courses that will definitely help you to elevate your skills. Let us see what these courses have got to offer to us:
1. Introduction to Social Media Strategy
Course Offered By: Skillshare
Course Created By: Buffer
Important Topics Covered:
- Getting started with social media
- Finding your voice
- Creating content
- Curating content
- Using the right marketing tools
- Paid advertising strategy
Skill level: Beginner-Intermediate
About this course: This course is all about various aspects of social media marketing including different social media marketing strategies. This 45 minutes class will help to build a foundation for your brand on various popular social media platforms. Upon completion of the course, you will be able to create brand awareness and also increase the traffic on your website. You will also get to know how to apply social media strategies to attain your goals on Twitter and Facebook.
2. Introduction to Social Media Advertising
Course Offered By: Skillshare
Course Created By: Buffer
Important Topics Covered:
- Demystifying key terms and vocabulary
- Setting campaign goals
- Targeting audience segments
- Developing compelling copy and visuals
- Iterating and optimizing campaigns for long-term success
Skill level: Beginner-Intermediate
About this course: This course mostly focuses on social media advertising and will provide all the required information to marketers regarding social media ads. It is an excellent course for small businesses, freelancers, brands, and marketers who wish to exploit social advertising. By the end of the course, the students will be able to run social media ad campaigns successfully and convert their viewers into potential customers.
3. What Is Social?
Course Offered By: Coursera
Course Created By: Northwestern University
Important Topics Covered:
- Social trends
- Defining target audiences
- Data analysis
Skill level: Beginner
About this course: “What Is Social?” is an open online course (MOOC) that is specially meant for executives, business owners, and marketing professionals who want to strengthen their skills on social media strategy using various effective methodologies. During the duration of the course, you will get to grow your professional persona using social media.
4. Social Media Monitoring with Coursera
Course Offered By: Coursera
Course Created By: Eric Schwartzman
Important Topics Covered:
- Keyword filtering
- Google related searches
- Using Google Alerts and its benefits
- Identifying influencers and content curation possibilities
- Monitoring strategies for Facebook, Twitter, and more
Skill level: All Levels
About this course: This is a free social media course regarding how to monitor what your customers have got to say about your website. This course will help to nurture your social monitoring skills and take your business to the next level. The course provides various real-life instances of monitoring in action. You will also get to know about the various media monitoring tools available to us and how you can use these tools for the best results.
5. The Business of Social
Course Offered By: Coursera
Course Created By: Northwestern University
Important Topics Covered:
- Discovering where social media “fits in”
- How to tie social media to real business results
- Managing and measuring a successful social media program
Skill level: Beginner-Intermediate
About this course: “The Business of Social” is an excellent course for business owners and social media managers who wish to integrate social media into business growth objectives. You will be able to understand how to create great content for your social media platform. You will also be able to measure your social investments in terms of time, cost, and opportunities.
6. Advanced Social Media Marketing for Picking up Clients
Course Offered By: Udemy
Course Created By: Brian Yang
Important Topics Covered:
- Common social media myths and mistakes
- The art of using Facebook Groups
- Attracting YouTube subscribers and creating engaging videos
- Creating quality (not spammy) content for social media
Skill level: Intermediate
About this course: The main objective of the course is to understand how to pick up clients from social media platforms in a very small duration of time. This is an advanced course and focuses on various intermediate social media strategies. You need to have a basic knowledge of social marketing strategy in order to become a part of this course. However, you require an active Facebook, YouTube, and Reddit account for this course.
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7. Facebook Blueprint Social Media Course
Course Offered By: Facebook
Course Created By: Blueprint eLearning
Important Topics Covered:
- Facebook Terminology and Know-How
- Best Practices for Facebook & Instagram Posting
- Optimizing Facebook & Instagram Advertising
- Creating a quality Facebook Page and experience
Skill Level: Beginner-Advanced
About this course: This course is meant for small businesses, marketers, and agencies. This course covers everything to know in order to run a successful advertising campaign using your Facebook Business Page. It is a free course and will familiarize you with some of the best social media marketing strategies. This is the best and the easiest way by which business owners can expand their online business.
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8. Inbound Marketing Certification
Course Offered By: HubSpot
Course Created by: HubSpot
Important Topics Covered
- Inbound Marketing
- Email marketing
- Inbound sales techniques
- Content marketing
- Growth-driven design
Skill Level: Beginner-Advanced
About this course: HubSpot’s Inbound Marketing Certification is an extremely effective course that will help marketers to take their marketing strategies to an entirely new level. The course consists of 12 different classes each of which has a duration of 4.5 hours. You will be provided with both video content as well as extensive documentation. You will get to learn about SEO, lead nurturing, conversion analysis, and reporting to develop advanced marketing strategies.
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9. Diploma in E-Business
Course Offered By: Alison
Course Created By: Google
Important Topics Covered
- Introduction to Google Webmaster
- Using Google AdWords
- Understanding and using Google Analytics Data
- Conversion Reports and collecting actionable insights
Skill level: Intermediate
About this course: This course will teach you how exactly you can enhance your digital marketing efforts. You will get to know about the fundamentals of promoting your business online. You will also learn about various Google-powered tools and how to use them effectively. The course will definitely help you to strengthen your digital marketing skills.
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10. Google Analytics Academy
Course Offered By: Google
Course Created By: Google
Important Topics Covered:
- Digital analytics fundamentals
- Google Analytics platform principles
- Ecommerce analytics
- Mobile app analytics
- Google Tag Manager
Skill level: Intermediate-Advanced
About this course: Google Analytics Academy is an excellent online course for marketers who wish to know everything related to Google. You will get to know everything about tracking and incorporating large volumes of data in social marketing strategies.
The Bottom Lines
So, these were some of the best Social Media and Marketing Courses that are available to you. Most of these courses are absolutely free of cost. If you know of any other course that you think will benefit the learners, then do let us know of it.
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