Courses to Elevate Your Skills

Social media marketing strategies are extremely important in giving your business a boost. However, there are various social media marketing techniques that you need to master if you wish to become an expert. So, here we have listed before you some of the best Social Media and Marketing Courses that will definitely help you to elevate your skills. Let us see what these courses have got to offer to us:

1. Introduction to Social Media Strategy

introduction to social mediaCourse Offered By: Skillshare

Course Created By: Buffer

Important Topics Covered:

  • Getting started with social media
  • Finding your voice
  • Creating content
  • Curating content
  • Using the right marketing tools
  • Paid advertising strategy

Skill level: Beginner-Intermediate

About this course: This course is all about various aspects of social media marketing including different social media marketing strategies. This 45 minutes class will help to build a foundation for your brand on various popular social media platforms. Upon completion of the course, you will be able to create brand awareness and also increase the traffic on your website. You will also get to know how to apply social media strategies to attain your goals on Twitter and Facebook.

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2. Introduction to Social Media Advertising

intro to mediaCourse Offered By: Skillshare

Course Created By: Buffer

Important Topics Covered:

  • Demystifying key terms and vocabulary
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Iterating and optimizing campaigns for long-term success

Skill level: Beginner-Intermediate

About this course: This course mostly focuses on social media advertising and will provide all the required information to the marketers regarding social media ads. It is an excellent course for small businesses, freelancers, brands and marketers who wish to exploit social advertising. By the end of the course, the students will be able to run social media ad campaigns successfully and convert their viewers to potent customers.

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3. What Is Social?

socialCourse Offered By: Coursera

Course Created By: Northwestern University

Important Topics Covered:

  • Social trends
  • Defining target audiences
  • Data analysis

Skill level: Beginner

About this course: “What Is Social?” is an open online course (MOOC) that is specially meant for executives, business owners, and marketing professionals who want to strengthen their skills on social media strategy using various effective methodologies. During the duration of the course, you will get to grow your professional persona using social media.

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4. Social Media Monitoring with Coursera

courseeraCourse Offered By: Coursera

Course Created By: Eric Schwartzman

Important Topics Covered:

  • Keyword filtering
  • Google related searches
  • Using Google Alerts and its benefits
  • Identifying influencers and content curation possibilities
  • Monitoring strategies for Facebook, Twitter, and more

Skill level: All Levels

About this course: This is a free social media course regarding how to monitor what your customers have got to say about your website. This course will help to nurture your social monitoring skills and take your business to the next level. The course provides various real-life instances of monitoring in action. You will also get to know about the various media monitoring tools available for us and how you can use these tools for best results.  

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5. The Business of Social

business of socialCourse Offered By: Coursera

Course Created By: Northwestern University

Important Topics Covered:

  • Discovering where social media “fits in”
  • How to tie social media to real business results
  • Managing and measuring a successful social media program

Skill level: Beginner-Intermediate

About this course: “The Business of Social” is an excellent course for the businesses owners and social media managers who wish to integrate social media into business growth objectives. You will be able to understand how to create great content for your social media platform. You will also be able to measure your social investments in terms of time, cost, and opportunities.

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6. Advanced Social Media Marketing for Picking up Clients

advanced social media marketingCourse Offered By: Udemy

Course Created By: Brian Yang

Important Topics Covered:

  • Common social media myths and mistakes
  • The art of using Facebook Groups
  • Attracting YouTube subscribers and creating engaging videos
  • Creating quality (not spammy) content for social media

Skill level: Intermediate

About this course: The main objective of the course is to understand how to pick up clients from social media platforms in a very small duration of time. This is an advanced course and focuses on various intermediate social media strategies. You need to have a basic knowledge of social marketing strategy in order to become a part of this course. However, you require an active Facebook, YouTube, and Reddit account for this course.

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7. Facebook Blueprint Social Media Course

facebook blueprintCourse Offered By: Facebook

Course Created By: Blueprint eLearning

Important Topics Covered:

  • Facebook Terminology and Know-How
  • Best Practices for Facebook & Instagram Posting
  • Optimizing Facebook & Instagram Advertising
  • Creating a quality Facebook Page and experience

Skill Level: Beginner-Advanced

About this course: This course is meant for small businesses, marketers and agencies. This course covers everything to know in order to run a successful advertising campaign using your Facebook Business Page. It is a free course and will familiarize you with some of the best social media marketing strategies. This is the best and the easiest way by which business owners can expand their online business.

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8. Inbound Marketing Certification

inbound market certificationCourse Offered By: HubSpot

Course Created by: HubSpot

Important Topics Covered

  • Inbound marketing
  • Email marketing
  • Inbound sales techniques
  • Content marketing
  • Growth-driven design

Skill Level: Beginner-Advanced

About this course: HubSpot’s Inbound Marketing Certification is an extremely effective course that will help marketers to take their marketing strategies to an entirely new level. The course consists of 12 different classes each of which has a duration of 4.5 hours. You will be provided with both video content as well as extensive documentation. You will get to learn about SEO, lead nurturing, conversion analysis and reporting to develop advanced marketing strategies. 

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9. Diploma in E-Business

alisonCourse Offered By: Alison

Course Created By: Google

Important Topics Covered

  • Introduction to Google Webmaster
  • Using Google AdWords
  • Understanding and using Google Analytics Data
  • Conversion Reports and collecting actionable insights

Skill level: Intermediate

About this course: This course will teach you how exactly you can enhance your digital marketing efforts.  You will get to know about the fundamentals of promoting your business online. You will also learn about various Google-powered tools and how to use them effectively. The course will definitely help you to strengthen your digital marketing skills.

10. Google Analytics Academy

google analyticsCourse Offered By: Google

Course Created By: Google

Important Topics Covered:

  • Digital analytics fundamentals
  • Google Analytics platform principles
  • Ecommerce analytics
  • Mobile app analytics
  • Google Tag Manager

Skill level: Intermediate-Advanced

About this course: Google Analytics Academy is an excellent online course for marketers who wish to know everything related to Google. You will get to know everything about tracking and incorporating large volumes of data in social marketing strategies.

So, these were some of the best Social Media and Marketing Courses that are available to you. Most of these courses are absolutely free of cost. If you know of any other course which you think will benefit the learners, then do let us know of it. 

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