What is a Hashtag?
A “Hashtag” is a keyword phrase, spelled out without spaces, punctuation, and special characters with a pound sign (#) in front of it. In this article, I will share with you the Hashtag Tips And Tools for better understanding. As we all know, hashtags are used to draw attention, catch a word, and direct link-up.
As per its beginning, You must first know, hashtags got their first start on Twitter. It was made easy for people to find, follow, and contribute to a conversation. You can use it without using any software or having any coding and technical experience. To convert a word or phrase into a hashtag, the only thing you need to do is put the pound sign directly in front of the word or phrase.
Example: #WordPress #Blogging #SocialMediaMarketing and much more you can create like this.
Why Should Use Hashtags?
There are many reasons why you should use hashtags in social media. It helps you get found by your target audience as many people search by specific hashtags. Hashtags improve and double your clickthrough rates. If you are doing research, it is easy to find fashionable and appropriate content by searching for specific hashtags. Your hashtags become links to search queries. So, the audience can click your hashtag and go to a search query, at the same time, that search is garnering a lot more views. Consequently, it gives high visits and clicks.
Hashtags on Facebook
On Facebook, you can do a simple search using the search box in the top left-hand corner of your Facebook screen.
You can also search for a hashtag by typing it directly into a URL like so: facebook.com/hashtag/InsertHashtagHere. So #DailyNews can be found at www.facebook.com/hashtag/DailyNews
Hashtags on Twitter
On Twitter, you can do a simple search using the search box in the top right-hand corner of your screen.
If you’re searching for a hashtag but want to include more details in your search, try Twitter’s Advanced Search.
For example, if you want to search for the DailyNews, just go to the top right search box, type #DailyNews, here you can get your result.
Hashtags on Instagram
On Instagram, you can do a simple search by clicking the magnifying glass at the bottom of your screen, which brings you to the “Explore” tab. Here, you can type the hashtag name into the search box at the top of your screen, and toggle your results by “Tags”.
Tools Use To Find Hashtags
Hashtagify will show you all the relevant and related hashtags to a particular keyword, in a mind-map-like manner. When you stay over a related hashtag, you will be able to see how popular it is and how it relates to the main hashtag. You can even switch to “Advance Mode” to discover more associations or “Table Mode” if you prefer to view the information in a more structured form.
Facing trouble in choosing hashtags? RiteTag tells you which hashtag is more likely to be seen and used by others. It will also recommend alternative hashtags that are more likely to be noticed. It has various interesting features including trend alerts that keep you up to date on new hot topics in your designed topic of interest and tag sets that allow you to view related hashtags.
Hashtracking is designed to be hashtag-intensive and has an incredible organization that allows you to keep track of multiple keywords. It will search on Twitter and Instagram and will generate beautiful, detailed analytic reports showing you the activity on each of the hashtags that you have entered. It will also provide graphs and charts as well as in-depth analysis which you can export and share. This tool has every feature imaginable when it comes to keeping up with your hashtags.
Keyhole is a hashtag tracking tool and it works in real-time. They have got great analytics about both hashtags and brand mentions and will provide you the information like the number of posts your hashtag has shown up in, their reach, impressions, and the number of users who shared it. It will also provide you with more relevant and useful information that you can use to increase the success of your hashtag and content, including related hashtags and keywords.
Here, I am wrapping up my words. Hope after going through the above article, you can better understand the importance and use of hashtags. These are a big part of social conversations, especially on Twitter and Instagram. So, if you are a social media marketer, do proper use of hashtags to make your post more organized and promoted. As per good and enough knowledge, I have covered almost useful points, that will be useful to you. If you have any suggestions or points to add, you can write in the comment box below.