How to Bring Members Back Every Day in WB Gamification

Transcript

In this tutorial you will bring members back every day in WB Gamification, with streaks, a daily bonus and a weekly recap email. You need the free WB Gamification plugin, installed and active. It takes about four minutes. There are five steps. See who is on a streak. Set the streak rules. Award a daily login bonus. Send the weekly recap email. Then see a streak as a member. Most members visit once and forget you. A habit is worth far more than a signup. A streak asks them to return tomorrow. A bonus and a weekly email bring back the ones who went quiet.

Step one. See who is on a streak. Open Streaks. It lists each member with their Current and Longest streak and when they were last active. Grace shows whether a grace day is still available. Adjust and Reset let you correct a streak by hand.

Step two. Set the streak rules. Click Habits and Profiles, then find the Streaks card. Grace days is how many days a member can miss. Milestone bonus points is the reward for a long streak.

Step three. Award a daily login bonus. At the top of Habits and Profiles, Daily Login Bonus gives points for a first visit each day. Tier ladder pays more on longer runs, written as day and points. The bonus is given on the first visit, and the Daily Bonus block shows what is next.

Step four. Send the weekly recap email. Weekly Recap Email has a switch, Send the weekly recap email. Subject line is what members see in their inbox. Click Save Engagement Settings when you are done.

Step five. See a streak as a member. This is Diego. His Day Streak is on the page, with his best streak under it. Every day he visits, the number grows, and he does not want to break it.

That is all five. Streaks seen, the streak rules set, a daily login bonus awarded, the weekly recap email set, and a streak seen as a member. Your members now have a reason to come back. Next in this series: Run challenges and leagues.