Service Marketing
We run our own publishing pipeline across 6 properties. The SEO playbook we use to rank our sites is the playbook we will run for yours. Content briefs, internal linking, technical SEO, AI search visibility, all handled.
Why this matters
They write blog posts about SEO. They build their own SEO based on those posts. That is the entire feedback loop. We run a publishing pipeline that produces content across 6 properties daily. We see what ranks, what gets cited by AI search, what compounds, and what dies. The SEO strategy we recommend is the strategy we already use, on our own money, for our own brands.
Rankings · last 8 weeks
A slice of the keyword tracking we run for retained clients. Each row is a target keyword, each column is a week. Dark blue = top-3, mid blue = top-10, faint = past page one, gold = newly promoted to top-3. Scroll up and back down to replay.
What we build
Keyword research grounded in intent. Briefs your writers can use. Internal linking that compounds. Technical SEO done correctly. AI search visibility built in. Reporting tied to revenue.
01
We map keywords by intent (informational, navigational, transactional) and difficulty. Long-tail priority because that is where the wins are. No "rank for keyword X with KD 95" delusion plans.
First rankings appear in months 2 to 4, not year 2.
02
Every brief includes the target query, search intent, ranking competitors, the gap to close, the internal links to include, the schema to add, and the title and meta to write. Writers get to writing in 5 minutes.
Writer productivity climbs 40 to 60 percent.
03
Pillar and cluster mapping. Internal link audit on every new post (no hallucinated URLs). Topical authority builds through real semantic relationships, not orphan posts.
Internal page authority grows month over month.
04
Core Web Vitals, schema markup, sitemap, robots.txt, canonical tags, hreflang, structured data, image optimization. We handle the part that lives in the code.
Pass Lighthouse SEO audit at 95+ on every page.
05
llms.txt, structured data Claude and ChatGPT can cite, content depth that AI search rewards. The next traffic source is AI search referrals. We position you for it now.
Cited by ChatGPT, Claude, Perplexity within the first quarter.
06
Monthly reports tied to actual business outcomes (signups, demo requests, revenue), not vanity metrics. You see what is working and what to double down on.
Marketing decisions based on revenue, not impressions.
6
properties we run our own SEO playbook on, every day, with public results
wbcomdesigns.com, vapvarun.com, attowp.com, wpvanguard.com, store.wbcomdesigns.com, and more.
Process
01
Two weeks. Technical audit, content audit, competitor gap analysis, keyword research, 90-day plan with weekly milestones. You approve before we execute.
Plan grounded in your real data.
02
Ongoing monthly. Content briefs, internal linking, technical fixes, schema additions, AI search optimization. Weekly check-ins, monthly reporting.
Compounding wins month over month.
03
Monthly review tied to business outcomes. What ranks, what does not, what to double down on, what to retire. Strategy adjusts based on real data.
No "we will keep doing what we have always done" months.
Common questions
No, and any agency that does is lying. Search algorithms change. Competitors move. We can guarantee that we will execute the work that has historically produced rankings, that we will measure honestly, and that we will course-correct based on what the data shows. That is what real SEO looks like.
First rankings appear in months 2 to 4 for low to medium difficulty keywords. Compounding traffic shows up around month 6. Year over year improvement is what to track. SEO is a 12 to 18 month commitment to get real ROI.
We can. Our content pipeline produces content in volume with editorial review. Or we can ship briefs and let your in-house writers execute. We are flexible on the content production model based on what your team already does well.
We audit the existing site, fix Core Web Vitals issues, add schema markup, configure sitemap and robots correctly, and set up monitoring through Search Console and our own analytics. Technical fixes are usually a one-time engagement; ongoing optimization runs monthly.
AI search is a real traffic source as of 2026. We add llms.txt, structure content so AI engines can cite it cleanly, and monitor citation appearance. Sites we manage are typically cited by Claude and ChatGPT within the first quarter.
SEO and content strategy projects are scope-dependent for a one-time audit and 90-day plan. Ongoing SEO retainers are scope-dependent based on content volume and technical scope. Discovery call is free.
Ready for SEO that produces real numbers?
Discovery call is free. Fixed-price audit within 48 hours. NDA on request.
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