When it comes to Social Media Marketing then can video perhaps be the ideal medium to perform the task. The recent survey shows that websites which have videos on it are performing better than other sites, which explains the same thing in plain text. Thus, if you want to make your marketing approach widely successful, you have to put some videos on your website.
Now, are you a person who is a bit camera shy! Well, then the task may become understandably terrifying. However, there are easy ways using which you can do your media marketing without even appearing on the camera. Keep reading if you want to know those easy steps.
Social Media Marketing
Combine Visual Assets with On-Screen Text
Have you ever heard the phrase ‘text is dead; long live video’! If yes, don’t believe it; it’s a complete hoax. Texts are one of the best media to express something. Combine text with your slides and see the magic. Let’s know the steps of meshing text with your video properly.
- You have to think a good story-line for your media marketing
- Arrange video and photo clips according to your story. Then compile video using video editing software
- Now, you have your basic story-line. Use the texts to describe the video and thus fill the necessary holes of your story
- While you are writing stories, make sure that they are easily readable and remains on the screen long enough
- After you post your media marketing video, you can improve depending upon the user reviews
By following this, you can explain a video without even facing the camera.
Decide Suitable Approach for Your Video
First things first! You now know what can be your ideal approach to make media marketing without even getting the lenses of the camera towards you, but the thing you have to decide first is that an ideal story-line. You have to choose a story that can perfectly explain your video. Depending on your business, brand, and product, you can opt for a story-line approach or testimonial video; even you can try out the promotional video for your media marketing purpose. Let’s look how this different kind of method can help you to perform your task.
- Well, when it comes to story-line approach, then this is pretty simple. You just have to explain the matter of your video with words. The method of doing this is same as you read earlier
- Now, with the testimonial videos, you can showcase your works to your customers. Using Slack, you can explain the video to your readers without even facing the camera
- Promotional videos are another great option for your marketing. Using this, you can relate your video and social marketing easily
Using these various approaches, you can certainly make ideal video and story-line for your media marketing.
Gather Ideal Content to Create Your Video
The second step of compiling your video and text was to collect ideal photos according to your story-line. There are several easy ways, using which you can complete your project pretty easily. Keep reading to know them.
- You can try out existing content available on the internet. Look for content that you can refurbish and use in your current project
- If you don’t find any suitable material, you can even take photos or video that soothes your need for social media sites and online pages who hosts videos.
- Using snap chat stories and videos that are posted by your viewers, you can make ideas or refurbish them to do your media marketing
Using these steps, you can easily get your job done without much headache. However, you should keep in mind that you need to take permission, whenever you are taking photos or videos from the sources which are not owned by you. Otherwise, you may face unnecessary trouble that can hamper your reputation and media marketing.
Well, now you have got all the important information required to start making some great videos for your marketing. Good news is that now you don’t even have to turn the lens towards you to do the job. So, what are you waiting for? Start making videos for your site and put them online in order to make your media marketing a big success. You can check out WordPress plugins for Social media marketing here.
You can read more about Social media marketing from Searchengineland, Neil Patel, Forbes