Social Media Management; Social media is said to be the new world of marketing. With minimal or zero charges, you can generate leads and create traffic on your website. Social media management includes handling various social media platforms. It involves publishing content, engagement with the audience, analyzing reports for your business use.
But managing various social media platforms at one time becomes hectic, especially for small businesses. To save time and handle all your social media platforms, you need a dedicated social media tool. The tools help you in automating, analyzing, and managing all your social media platforms. You can post an update on various platforms at the same time. Moreover, you also get schedule updates, content suggestions, and much more things.
- 1 – Engagement – Engagement with the audience.
- 2 – Scheduling – Post content to various social media platforms.
- 3 – Reporting – In-depth report and performance of various social media platforms.
Check out the list of 10 Best Social Media Management Tools for Successful Campaigns.
1 – Buffer
Facebook, Instagram, Twitter, LinkedIn, & Pinterest
Buffer is a popular social media management tool used by various companies and organizations all across the globe. You can easily schedule posts and manage your content through a dashboard on the mobile app or desktop browser.
The platform offers four slots in a day, morning, noon, evening, and night. With the free version, you get one profile per network. To get multiple profiles, you need to buy a paid version.
- Scheduling of posts and tweets
- Profile management
- Analytics and insights
- RSS feeds
The pricing starts from a free version and ranges up to $399 per month.
2 – Sendible
Facebook, Instagram, LinkedIn, Google My Business, & Pinterest
The social media management tools Sendible is for the digital marketing companies who seek social media management for various clients. It has a customized calendar where organizations can create and share social media posts.
The content suggestion feature offers you creative ideas for your upcoming posts. Sendible also has a CRM system that aids you in connecting and communicating with people all around social media.
- Social Media Monitoring
- Schedule post
- Reports & Dashboards
- Lead Generation
- Customer engagement
The pricing starts from a free version and ranges up to $499/month
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3 – Hootsuite
Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest
Hootsuite is a one roof platform where you can manage approx 35 social media platforms. You can operate all your accounts within a single dashboard. It offers features such as scheduling messages, RSS integration, content curation, and much more.
You can auto-schedule the post by choosing the date and time on different social platforms. It generates insights and reports in various formats such as PDF, PowerPoint, EXCEL, etc.
- Bulk Scheduling
- Content Management
- Campaign Analysis
- Usage Tracking
- Keyword Tracking
The pricing starts from a free version and ranges up to $599 per month
4 – Loomly
Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, & TikTok
Loomly is a social media management tool that focuses on branding and content. It is perfect for small businesses and lacks a few features that keep it away from large enterprises. Social media managers can curate and publish content, measure social media reports, and audience engagement via Loomly.
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The tool is ideal for planning and creating a future post. All you need is to click on the Add Post and provide a little description.
- Content Creation and Management
- Post Scheduling
- Social Media Metrix
- Content Library
Price ranges from $25 per month to $249 per month.
5 – TweetDeck
The tool is for all Twitter users, that manage multiple Twitter profiles through a single dashboard. Developed and managed by Twitter, TweetDeck is famous among various organizations and even large enterprises. It helps them in managing multiple accounts, searches, and hashtags all across Twitter. Users can schedule and manage their tweets as per their needs.
The customized dashboard allows users to communicate with other users. One can access TweetDeck through a mobile app or desktop browser.
- Schedule Tweets
- Auto Update
- Monitoring Tools
TweetDeck is free of cost.
6 – Falcon.io
Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube
Falcon.io manages your social media profiles and helps in maximizing reach and engagement. It benefits in monitoring and publishing the content on social media. The versatile tool such as visual planning and auto-queue helps users in planning daily, weekly, and monthly content.
The dashboard enables you to chat with customers 24*7. With the Influencer Search, the tool is best for every organization, irrespective of the size.
- Multi-Account Management
- Social CRM
- Scheduling Calendar
- Brand Tracking
Starts from $129 per month
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7 – Eclincher
Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok
Eclincher is another social media management tool that enables individuals and companies to manage and grow their brand image across various social media platforms. Further, the tool supports creating effective social media strategies. With features like content curation, multipurpose dashboard, analytics/reports, and marketing strategies, eclincher has something you can’t deny.
- Auto Queue Posts
- Content Management and Curation
- Audience Engagement
- Keywords and Hashtag Management
The pricing starts from a free version and ranges up to $1200 per month
8 – Agorapulse
Agorapulse includes scheduling of posts, content management, social media analysis, and reports. It is similar to all other social media tools and connects your business to the target audience. The platform offers statistics and data that help users create effective marketing strategies on Facebook, Instagram, Youtube, etc. It excludes the influencer search feature, which makes users a bit disappointing.
- Social Media Analytics
- PowerPoint Report
- Monitor hashtag and keywords
- Calendar View
The pricing starts from a free version and ranges up to $499 per month.
9 – Sprout Social
Facebook, Instagram, Twitter, LinkedIn, Google My Business, & Pinterest
Sprout Social is an ideal social media tool that encourages communication between companies and their audience. An individual and company can maximize its progress through various features of Sprout Social.
You get a social environment where you can chat and address with all of your customers. Furthermore, you can create a social profile and list all your services accordingly.
- Social CRM
- Publishing and Monitoring
- Smart Inbox
The pricing starts from a free version and ranges up to $249 per month
10 – Social Pilot
SocialPilot is an alternative to Sendible as it is suitable for agencies that deal with multiple clients. Over 40,000 agencies and enterprises depend on SocialPilot in creating effective social media marketing strategies. With fair price packages, the tool offers access to 3 profiles under a free trial.
It offers free service when it comes to communicating with the audience. You can mark up the date and time of posts and schedule as per your need.
- Bulk Scheduling
- Social Media Branding
- Content Development and Suggestion
- Analytics and Reports
The pricing starts from a free version and ranges up to $80 per month
Final Words of Social Media Management Tools
All the social media management tools are somewhat the same with little difference. Rest everything depends on the business niche and budget and choice.
We recommend you choose the social media tool after in-depth research. Go for reviews and select the one which seems to be suitable for your business.