Throughout the span of the last 10 years, the global marketplace has gone through significant changes.
Companies are no longer only limited by geographical borders or location. Instead, they are constrained by their (lack of) willingness to adopt new technologies and adapt.
Generally speaking, success factors often change. Back in the day, a few eCommerce websites were the sovereign rulers of the game. Nowadays, however, things are different.
If you want to be ahead of your rivals and remain profitable, you should monitor all trends and factors in your industry.
To see the most important factors for your business website, take a look at the list we’ve compiled below. Not considering them may prove to be a costly mistake.
The eCommerce landscape today
The weather is still fair in the eCommerce industry. There does not appear to be any essential limit to how strong and steady the industry’s growth is. To be precise, overall sales volume and other essential metrics in the field have significantly increased during the last few years.
After all, numbers don’t lie, so take a look at some eCommerce stats that prove this point:
An amazing 80% of internet users have purchased something online at least once, while 50% have made a purchase more than one time.
Roughly 71% of shoppers believe they’ll find better deals online, as opposed to shopping in brick-and-mortar stores.
The total number of online shoppers in the US exceeds 200 million.
Now that you are aware of what the eCommerce landscape looks like, let’s move on to the important factors you need to have in mind if you want to succeed.
Impressive website looks and name
You can have the best product, a product that is miles ahead of what your rivals offer, but if you have a website that is poorly designed or a cheap-looking domain name, you are doomed.
The website of your business is the image of your online presence, and according to this study, 93% of buyers consider visual appearance to be the most important factor when making a purchasing decision.
Therefore, to make a profitable online business, you should invest in good web design. You have two ways to do so — pay an expert to write the code or do it yourself.
A good thing, in this case, is that the best website builders have themes and plug-ins that can make an amateur look like a pro when creating a website. Design elements need to captivate visitors, not drive them away from your store.
Additionally, another thing that can break your success is your domain name. This is the name of your website, the essential element that you need to pay extra attention to.
Try to come up with a catchy name and learn all you can about the differences between a cheap domain name and an expensive one. Maybe you wouldn’t even have to spend a fortune on it.
Go mobile for ECommerce website success
There is no doubt whatsoever that mobile devices play a huge role in the world of business today.
And if you want to increase your sales, reinforce your client base, and give your branding a boost, you should look into the benefits of having a mobile app for your business.
After all, the number of smartphone users worldwide has reached 2.8 billion. This is a huge chance that shouldn’t be missed when it comes to expansion and growth.
If you aren’t sure how you can benefit from having an app, let’s take a look.
Apps boost customer loyalty
People that are willing to download your mobile app show that they have a higher level of investment in your brand. Their main goal is to buy, unlike mobile site visitors who access your store in order to check details or look up contact information, for the most part.
In addition, customers spend three to four times more time on apps than on mobile sites and access them intentionally.
The way customers perceive your store can make or break your sales. Users expect to find easy navigation when they visit your site so they can actually find what they’re looking for.
Mobile apps are relatively restricting in terms of layout, which can play into your hands. Mobile screens do not allow for irrelevant buttons and banners and that can lead to a more pleasant user experience.
Additionally, a lack of distraction will help your customers get to the checkout faster and return more often since they will remember how easy it is to make purchases in your app.
Achieving success is difficult. However, doing it all alone can make this whole ordeal even harder.
One of the best ways to reach the necessary level of success is by forming strategic partnerships and aligning your brand with the companies that have already established a brand image and influence, irrelevant to what your experience or skill level may be.
Seek opportunities wherever you can and find ways to help other brands whenever possible. Seminars, webinars, and other gatherings of this type can be great for meeting new people and networking.
Customers appreciate when they receive support after they make a purchase should something go wrong.
Therefore, vouching for troubleshooting after the purchase and consulting before the purchase can convert potential buyers into loyal, returning customers.
One of the most comprehensive types of support is a live-chat feature that helps customers 24/7. This tool can really do wonders when it comes to conversion rates.
If you don’t have the resources to offer round-the-clock support, you should still provide some kind of service to help people during working hours.
Having a blog for your business website is a great chance to drive more traffic. And if you make sure that your content is SEO-driven, that could help you rank better.
In other words, posts that have SEO keywords and contain useful content for consumers are likelier to rank high in search engine results.
Blog posts that have higher ranking will encourage people to visit your site. They are a stepping stone for the people visiting your product pages and completing purchases. A blog is also a channel you can use to connect with audiences on a deeper level.
Seeing how customers respond to the content that you create can help you devise strategies for meeting buyers’ needs and wants. Blog posts build buyer trust by providing value to the reader.
If you are not so SEO-versed, you can always look for eCommerce software to help you out. There is a much-advanced SEO software that can help you boost your rankings by taking care of many aspects of your website.
Keep in mind that you need an SEO-driven blog, but you also need to think in terms of SEO-friendliness when it comes to the whole website.
Popular payment options
Offer a range of popular payment options for your customers so that they can easily buy items on your website.
For instance, PayPal still reigns as the go-to payment solution. However, there are other popular options for you to consider. Payoneer is one along with Apple Pay and Skrill. You should also allow buyers to create accounts on your store and save their payment information to make future purchases easier.
Finally, make sure that you include a wide range of popular payment options since different customers prefer different payment methods. Failing to provide the right choice can have detrimental effects.
If you have customers from different parts of the world, it is wise to include as many options as possible since some regions do not necessarily support popular options from your home country.