If you take the time to create Content To Generate Leads, you may as well get something out of it besides wasted effort in the form of visitors and a thinning wallet. An effective content marketing approach is the key to success here.
What is a content marketing strategy?
Building your brand’s following through the dissemination of material that interests, enlightens, or informs consumers is the goal of any content marketing strategy.
Although this definition does a good job of explaining content marketing, there are still certain aspects that will need to be explicitly defined for your company. The first segment explains the significance of a larger audience to you. Many companies use content marketing to increase their brand recognition. One of the best ways to get noticed by potential consumers is to rank well in search engine results.
However, content marketing is also effective in bringing in new customers. 70% of B2B marketers say that content is their primary source of new business. Creating a content plan with this in mind is crucial.
Why does your business need a content marketing strategy for lead generation?
With a well-thought-out plan, your content marketing activities will be more successful and efficient. People who aren’t sure they want to buy might nevertheless be attracted to content marketing. With the help of your informative content, people learn about your company and get intrigued; once they reach your website, they are presented with further information that eventually leads to a sale.
Types of Lead Generation Content to Put Behind Your Landing Pages
Incorporating a wide range of content kinds into your approach is essential. While it’s great that your listeners enjoy your podcasts, you shouldn’t limit yourself to that medium. By diversifying your content, you may reach a wider audience and, potentially, gain higher-quality leads.
Here are 20 things you can place behind a landing page to help you gather new leads — and methods you can improve your landing page for each category — to help you shake up your content balance.
1. Blog Posts
Blog postings are a great place to start if you want to increase your site’s visibility and readership. They improve your domain’s quality, and the number of pages search engines can crawl, making your content more discoverable. In addition, they help drive traffic to your site’s sales page or landing page.
2. Video Content
Including videos on your site is a terrific approach to attracting new viewers. Make engaging, content-rich films with your target demographic in mind to see a rise in your video’s share count. The utilization of YouTube should also be maximized. After Google, YouTube is the most popular video-sharing website for doing online searches. Make your site popular by uploading videos made just for the platform.
3. Email Subscriptions
Blogging for business purposes not only increases site traffic but also has the potential to become a vital lead generator on the road. The question is how to get those blog visitors to become leads.
Your first step in converting readers into subscribers should be to request their email addresses in exchange for the promise of regular (daily, weekly, or monthly) updates to your site. Include a simple form on your blog that they can fill out to subscribe.
4. Guides
You may get guides of many sizes and forms. “Ultimate guides” guidelines are highly comprehensive and have extensive explanations, screenshots, and step-by-step directions. And then there are the “basic guidelines,” which are far more condensed and straightforward. There are also beginner’s guidelines, intermediate’s guides, and expert guides. We could continue this list indefinitely.
5. Podcasts
In addition to attracting listeners, establishing your organization as an authority in your field, and humanizing your brand, podcasts may also highlight your company’s unique culture and values. A spokesperson gives your company a face and a personality. One of the most effective methods to use a podcast to generate leads is to encourage listeners to sign up for email notifications whenever new episodes become available. Apps like iTunes and Stitcher simplify subscribing to a podcast without providing personal information.
6. Infographics
According to the Demand Gen Report, infographics may boost your website’s traffic by 12% and generate 650% more interaction than standard guest posts. You should increase your visual marketing game to take advantage of these engagement patterns since we are firmly in the era of visual content.
7. Social Media Posts
At this time, 2.95 billion people are using social media worldwide. If you want more people to visit your site, you should take advantage of this and share things on social media. In other words, you need to polish up your social media profiles, interact with other users, and put targeted social media marketing to good use.
8. Ebooks- Content To Generate Leads
A free ebook is a great way to build credibility with your target audience, attract new business, and increase lead generation. But they often take time to materialize, so pick a subject that will guide a prospect smoothly from downloading your ebook to engaging in fruitful conversation with a member of your sales staff.
9. Demos- Content To Generate Leads
Ensure that it is simple for site visitors to set up a demo with your staff if they are interested in learning more about your product or service. Demo CTAs may be strategically placed on your website’s most important pages, such as the homepage. These should be prominently shown on your site pages that detail your product’s specific benefits and features. Make it easy for the user to book a demo after they’ve been interested.
Also Read: List Of Top 8 CTAs One Should Have On Their Website
10. Courses-Content To Generate Leads
People in your target demographic could also be eager to provide their contact information in exchange for a free video instruction or course if you provide one. You can produce, shoot, and edit the video in-house or pay an outside party. The class can be held in real-time or as a recorded video. In any case, you should have them give you their email addresses in return for the training video so that you may send them a link to the video recording through email.
11. Authentic Research & Data
As more and more areas become data-intensive, statistics and metrics have gained importance. To establish credibility and earn the respect of your target audience, your team should provide original, data-heavy industry studies if they have the time and resources to do so. The cost, however, is that it takes a lot of work, energy, and knowledge to compile them. Surveying subscribers, leads, customers, and industry professionals are one of the most cost-effective methods for collecting unique data and research. The findings should then be made available to others through a downloadable report, study, or infographic.
How to develop a lead-generating content strategy
1. Get to know your audience
The next step in developing content is determining who you’re writing for. The easiest method to achieve this is to analyze your buyer personas in greater detail. These sketches of your perfect clientele may be used in content marketing. Create engaging content for your target demographic using these profiles as guides (keeping content marketing trends in mind). Keep in mind that the ultimate goal of your content marketing strategy is to attract a larger audience of qualified prospects, so it stands to reason that you should focus on them while you develop your content.
2. Analysis of keywords
The key to lead-generating content is making sure it reaches people. Most blog entries, even videos, should be created with search engine optimization in mind. You don’t want to be one of the 63% of web pages that receive zero organic traffic. To get started with your keyword tool, try entering some of the themes your prospective consumers are interested in as seed phrases. Take into account your target demographic once more when the findings are in.
3. Create high-quality content
Prioritizing the production of high-quality content is essential if you hope to establish a content marketing strategy that is both persuasive and successful at generating leads. About 3.75 billion online pages have been indexed as of today. That doesn’t imply they’re all equally competitive, but it does suggest that you should expect some rivalry no matter the niche in which your business operates. Most of the average person’s daily seven hours spent online are spent on content consumption. Producing high-quality content is essential if you want to keep readers engaged.
Also Read: Conversion Marketing Tips To Increase Conversions
4. Optimize your content for conversions
The following is crucial: optimize your content for conversions to bring in those leads. Video marketing means concentrating on your thumbnails or closing your material with a CTA. This includes calls to action (CTAs) at appropriate points in the text of your blog article. Aligning your calls to action with the rest of your content is the most effective method.
Also Read: What To Consider In Content Marketing SEO Services
5. Determine your distribution channels
Once you’ve built your marketing collateral and made sure it’s optimized for leads, the next step is distributing. When you consider that you have already optimized it for keywords and search intent, you may ask why you need to take any further action. However, search engine optimization isn’t enough if you aim to reach the broadest potential audience with your content. Sharing on social media, sending an engaging email to your database, contributing to pertinent Reddit or Quora conversations, and using the content in webinar or conference materials are all great ways to promote your website’s new content once it has been published there.
6. Maintain regular updates
Because of this, your content marketing strategy should include a method for keeping older posts up-to-date. It’s essential to give this some careful consideration right now. Allow time to track the success of your material and make any necessary adjustments. In that manner, your content may quietly bring in new customers for you 24/7. You may benefit significantly from a content audit in this case. To track your progress, you can use our blog article as a content audit guide.
Conclusion
Always ensure your content strategy is in line with your long-term objectives and the information demands of your intended audience. In this way, your content will benefit your company, increasing your ROI and bringing in the leads your brand needs. In addition, to enhance the success of your CRO efforts, you should continually test and improve your lead-generating strategies.
Interesting Reads:
5 Effective Ways That Tell You How To Generate Leads Through Your Blog
