As an entrepreneur, possessing a marketing strategy for your online course or business is vital to your success. But designing one can appear overwhelming.
With the ever-altering digital landscape, you also require to regularly modify your marketing strategy. What worked 5 years before (or even 1 year ago) is not guaranteed to deliver the same outcome.
Whether you’ve already built your game plan or are looking at a blank page wondering where to start, we’re going to view some useful marketing strategies you can apply to your personal business.
You will learn ways to market your online course to raise sales and customer satisfaction. Let’s check it out.
Marketing Strategy For Selling Online Courses
- Content Marketing
- Social Proof
- SEO – Search engine optimization
- Social Media
- Online Group Discussions
- Partner And Influencer Marketing
- Build Your Email List
# Content Marketing
This first strategy is all about designing useful content for your audience. This might be blogs, videos, or useful resources and guides.
The goal of content marketing is to generate targeted content for your specific audience, to build awareness and engagement around your brand.
Doing this nicely needs a strategy. The days are gone when just writing some blog posts around your niche could make you ranked on the first page of Google.
Prior to throwing your hands up in desperation at the idea of having to become a whole-time content creation machine, understand that being strategic in your content marketing decisions will carry you much further than ‘designing content for content’s sake’.
The key here is to know precisely who it is you’re attempting to attract and what action you wish them to take. Then, design custom content simply for their specific needs.
If you haven’t yet, sparing the time to build a marketing persona and sketching their major characteristics and pain points will aid your content marketing efforts.
While you may not possess a similar arsenal of resources created for multiple personas, begin with one and build from there. Not certain what type of content or channels to deal with first?
Question yourself on these points:
- Who is your perfect customer avatar?
- Where do they hang out online?
- What type of content do they wish to consume?
- Who do they look to for answers to their issues?
Between writing blogs, useful guides, or training courses, you wish to frame your content to meet the unique challenges for your niche.
# Social Proof
If you’re not employing social proof in your marketing, you’re missing out on plenty of opportunities to involve and convert your audience.
This may take the shape of testimonials on your website, customer ratings on your online store, or just logos of the partners or customers you work with. All of these are opportunities for social proof marketing, indicating to your audience you are someone they can believe and respect.
Social proof is crucial to establish as it’s been shown to lead to higher conversion rates across websites, sales pages, and landing pages.
The following are a few examples of the ways you can employ social proof in your marketing strategy.
- Logos from press or partners
- Customer reviews & testimonials
Don’t forget to ask your customers or students for reviews! If you operate a coaching business, make this a portion of your client workflow. By establishing expectations up front that clients are expected to offer feedback on your program and results, it will be much simpler to store a collection of excellent testimonials to use.
Social proof tool
The service Scout IQ assists users discover profitable books to sell on Amazon. The company utilizes Proof’s social proof notification software to show activity notifications on their sales page to latest visitors. In this instance, the tool is installed to display the number of users signing up for an account in real time.
This helps build a FOMO effect (fear or missing out) and sense of urgency around your presentation. You could employ this social proof tool to show account sign-ups, live visitor counts, or recent activity.
SEO is a vital component in any effective marketing strategy.
If your aim is to direct inbound traffic to your site by search engines and get ranked on Google for specific keywords, sprucing up on your SEO will be a major piece of your strategy.
On-site and off-site SEO are the two primary components to consider. If you’re new to SEO, concentrate on getting your on-page elements correct first. This implies optimizing elements such as:
- Use of H1, H2, and H3 tags
- Page titles and descriptions
- Setting intentional image ALT text
- Internal linking structure
- Optimizing your text-based content (like blogs and web copy) with appropriate keywords
- Technical SEO such as site speed and structure
Once you’ve dealt with your on-site SEO, looking to off-site SEO is a big next step.
Bear in mind, SEO is an investment, and needs ongoing maintenance – it’s not a set it and forget it strategy.
# Social Media
The crux to using social media effectively is to possess a strategy.
It can be tempting to view the success of the Gary Vee’s of the world, and attempt to copy their social media strategy – churning out content at high speed, across each channel possible.
In real fact, this is a certain way to fail before you even become started. Instead of attempting to cast the net wide from the start, choose your audience avatar, select a channel, define your goals, and plan out a posting schedule.
If you highlight on developing community and engagement, and come up consistently, you’ll begin to build a dedicated following. Then, you can spread out and invest resources into populating different channels after you’ve mastered your area.
Let’s suppose you’re a life coach who offers useful tips on productivity and career growth for millennials. Instagram or LinkedIn may be your best bet, and the platforms you wish to concentrate on engaging the most. While possessing a Facebook group or page will aid establish your credibility, it’s not where you’ll spend most of your time.
Best Video Marketing Tools
Podcasts are another superb way to market your online course.
Not simply are they an affordable way to get your name out there, but they also place you as a professional in your field.
Podcasts successfully leverage the social proof principle mentioned earlier: if a podcast host is spending the time to interview you, you must have something valuable to say!
There are numerous podcasts out there, all with hosts searching content to fill their channels. Probabilities are, there is someone looking for precisely what you have to mention.
Podcasts can be a splendid vehicle to spread the word regarding your brand, and place you as an expert in your field. Besides, they’re a superb way to network with reputed names in your niche.
# Online Group Discussions
The strategy continues the theme of capitalizing on available communities to raise your brand awareness.
By involving in relevant conversations in groups such as Facebook, Quora, LinkedIn, or other online forums, you can explore a wealth of market insights.
Look for groups within your niche that include your target audience, and track the conversation. This is an excellent strategy to come outside your present community, recognize common questions and shared challenges, and establish yourself as an expert in the spheres you wish to be known for.
By way of a question and answer site, Quoras is fantastic for finding out the most asked questions concerning a specific topic.
Looking in LinkedIn groups for your core keywords is a nice way to locate existing communities and professionals wishing to network around a specific niche.
# Partner And Influencer Marketing
Leveraging partners is an awesome way to multiply your marketing efforts.
If done properly, you can build a tribe of professionals who possess mutual goals, and a vested interest in your success.
“Between guest blogs, social campaigns, or presentations, there are limitless ways to partner with an influencer. The key is to get distinct on your mutual marketing goals and develop a joint plan from there.”
With the growth of social media, it’s never been simpler to locate potential partners and do outreach to analyze partnership opportunities.
These are a few examples of how to set up partner marketing with another company or influencer:
- Guest blogging
- Customer stories
- Affiliate marketing
# Build Your Email List
Once you develop awareness and begin to draw new visitors to your site, you require a way to grab all that site traffic so you can keep on engaging your viewers. Constituting it a priority to compose your email list from day one is a vital piece of any marketing strategy.
In order to grasp emails, you are required to present something precious enough for the visitor to offer you permission to contact them. This is where the content you built in the first tactic becomes useful.
Presenting free resources like checklists, guides, or training are all instances of lead magnets that are successful at catching email addresses. If you’ve had great pull with a free video or a blog post you’ve posted, think about spinning out a more descriptive and actionable guide on the topic to grab email addresses.
You can also utilize your homepage as a lead magnet, if done correctly.
Charisma on Command does this nicely. The site is operated by 2 coaches who offer training on attaining charisma and influence in various social settings. Front and center on their home page, they present a guide that walks through how to cast a nice first impression.
As this is a major question for their target audience and the subject of most of their training, they’ve constituted this free resource the primary call to action on their homepage.
With more than 2 million YouTube subscribers, they also utilize this content as a means to capture emails from their most-viewed videos. A link in their video descriptions goes to a sales page where visitors can view a video training that passes through the same 4 steps.
Employing Proof’s notification tool on this sales page also aids build a sense of urgency around depositing their email address in return for the free training.
Obviously, you could employ landing pages, event registrations, or specific promotions as a way to fuel email sign-ups. It’s truly up to you! Simply ensure to have a distinct call to action on every page you are directing traffic to.
Final Thoughts on Marketing Strategy For Selling Online Courses
It’s not sufficient to create a course and allow it to sit on a random sales page. You require a marketing plan that will enhance sales and grow your audience, so employ the above strategies to make your courses not simply exciting and relevant, but also profitable.
You don’t need to observe each step in the marketing book, either, so don’t allow the bulk of information to frighten you. Begin small, with one or two social media channels, and compose your email marketing list. Gradually develop your blog so it possesses solid content, then keep on creating courses.
You can also use excerpts from your courses to design blog content. Recycling your content makes it more precious, and you’ll squander less time on the marketing side of the equation.