Cisco informs that consumer internet video traffic will garner 80% of entire consumer Internet traffic internationally in 2019. This is a colossal 64% rise from 2014. For marketers, if you’re not benefitting from the effect that videos exert upon your content marketing strategy, then you surely have to latch on to the bandwagon.
Nevertheless, prior to simply begin allocating time and resources into forming videos, ensure that the stories your brand is trying to tell are known to you. Do you wish to explain how your product operates? Are you attempting to display how your service resolves a problem? Do you desire to build a cheery video that humanizes your brand?
Whatever direction you head for, bear your audience in mind while brainstorming video content ideas.
After you’ve decided on the type of video you’re going to make, ensure it’s not excessively long. You just have a few seconds to catch the viewer’s attention, so make the best of it. You also wish to ensure that the video contains a call-to-action, gets embedded in your website, exchanged on social media, and includes all the basics of SEO – transcription, detailed description, tags, keywords, and a catchy title.
While all these entire bits of advice are major components of a video marketing campaign, you should also employ tools that can offer you video analytics, editing software with easy interaction, or permitting you to create unique videos – like animated videos – that distinguishes your brand from the competition.
These useful tools can aid spice up your business and promote your video marketing initiative.
Established by 2012, Wideo constitutes an online video platform that permits you to easily design, edit, and exchange animated videos. Wideo offers you the choice to customize your advertisement, tutorial, presentation, or product demo by allowing you to insert your logo, pictures or also background music. And, if you encounter in building a video from scratch, you can utilize any of the pre-designed templates to begin in a few minutes. If you actually desire something rare you can even rent one of Wideo’s professional graphics designers.
Wideo incorporates a free plan for videos that do not exceed 45 seconds. If you require lengthier videos, pricing varies from $9 to $39 each month.
Viewbix constitutes a video marketing tool where you can design an interactive video in simply 3 steps – which should use up only 5 minutes. This is achieved by just inserting a link to your video, branding your video by adding your logo and buttons for call-to-action, and ultimately selecting apps to aid you to attain goals like lead capture building.
You can next position your video on social networks such as Twitter and Facebook. There’s even actionable analytics to enable you to view what’s effective and what’s not. And, if you’re not relaxed with handling your videos, you can rent from Viewbix to handle all aspects of your video campaign.
Viewbix carries a free version if you simply have one client. If you have greater users or wish to allow Viewbix to handle your campaign, you’ll need to get in touch with a sales rep.
From 2012 Slidely has afforded people the capacity to design video slideshows or music videos from your available music, photos or video clips. You can next straight post your fresh slideshow onto YouTube, Twitter, Instagram, Facebook, and Pinterest. There’s even badges and widgets so you can embed the clip onto a website or blog. Slidely also stands apart in that it’s even a social network where the community can exchange and see each other’s work.
You can register for Slidely for free upon your desktop or download the iOS or Android app for free.
Powtoon is one more tool that allows you easily design animated, professional videos of your services or products, tutorials or presentations. Established in 2012, Powtoon is recognized for possessing an amazingly simple-to-use and intuitive interface that directs you across every step of the video creating process. You may also effortlessly export your video to YouTube in simply a few clicks. Powtoon even mentions that its visitors have witnessed an astonishing 300% rise in engagement.
Powtoon does present a free version, but it arrives with a watermark and nearly 5 minutes of video. Watermark-free plans begin at $18 each month.
Designed in 2011 WeVideo constitutes a Software as a Service tool that affords users the potential to design and edit captivating videos for your business. Even if you are without any experience in designing videos, WeVideo offers you the chance to primarily be the director of your video by affording you complete creative control when operating with the firm’s professional graphic designers. You can also personalize your videos by inserting your info cards, color scheme, logo, calls-to-action, and then publish the video on platforms such as YouTube. Among the most attractive components is that you can request team members to associate and contribute to videos.
WeVideo does include a free plan, but for greater storage options you’ll need to choose either the $7 or $20 every month plans.
Stupeflix permits you to design videos in simply a few minutes since it really conjures up pre-existing images, music, presentations, videos, maps, and social networking channels such as Facebook and Instagram and puts them onto one easy location. This allows you to focus more on the whole story that you’re attempting to tell.
After your video has been designed, you can conveniently post it to YouTube, Facebook or embed it into your site. This simple-to-use tool also arrives with 16 different themes.
You can start designing videos on Stupeflix, and it’s a fantastic iPhone app, for free. You can employ the Pro Version for $29 per month through which permits you to build unrestricted HD videos, a custom button for call-to-action, text-to-speech voiceovers.
Initially released in 2012, VideoScribe constitutes a software company that allows users to design whiteboard-style animations instantly. That may appear too good to be real, but this seems hard task is accomplished by allowing users to pick and insert the image, voice-over, music, text, and canvas which is next altered into a rare whiteboard video. In the midst of numerous royalty-free pictures and music to pick from, VideoScribe permits personalization by allowing users to modify the background or insert content such as GIFs. After the video is built, it can be exchanged through Facebook, email, or YouTube.
A free seven-day trial is present for VideoScribe, but after you buy the software the watermark logo will be deleted and enable you to build videos in HD and work offline.
Formerly called Wondershare Video Editor, Filmora consists of software that provides you the opportunity to do basic edits (trim, brightness, contrast, speed, rotate), audio edits, and sophisticated effects such as Picture in Picture and Scene Detection.
Filmora also arrives loaded with extensive overlays, filters, music libraries, and texts to aid make your video stand apart. To commence, simply upload content from your favored device and begin editing. While there are plenty of video editors present, Filmora’s intuitive interface makes this among the simplest and efficient editor’s marketers can employ. There’s also motivating learning and tutorial videos to aid obtain the maximum from Filmore.
You can provide Filmora a try for free, but you’ll next have to buy the software for $19.95 every year or $39.99 for the license of a lifetime.
Video marketing is among the most favored online marketing strategy that businesses utilize to promote themselves. Employ the video marketing tools outlined above to design superb videos and develop leads or involve audiences.