As new technologies emerge and businesses compete for customers, the landscape of online commerce is constantly evolving and improving. Trends in e-commerce analytics reveal that growth and change occur annually. It’s safe to say that the future of eCommerce is bright and exciting, no matter what kind of eCommerce business you’re planning to launch.
Future Of eCommerce
Here are the most talked about developments in the world of e-commerce shortly.
1. Predictions for personalized eCommerce
Since humans are social creatures by nature, it’s no wonder that online shopping is seen as less personal and more about convenience than traditional retail. Online stores don’t have a personal shopper to assist with our selections and provide in-person recommendations.
As a result, some online retailers may attempt to create a similar experience by making their sites more friendly and aesthetically pleasing. Keeping track of consumers’ preferences and customizing their e-commerce experience based on their interests is one way online retailers may become more personable to their customers. Suppose you’ve shopped at any online retailer. In that case, you’re probably familiar with the recommended products section, where you’re shown items the store thinks you would like based on your previous purchases.
2. E-commerce delivery drones
Drones are essentially remote-controlled or autonomous aerial robots. You may wonder how exactly a fleet of flying robots relates to online shopping. Now, they are most used to obtain drone footage but the future holds many possibilities for their use.
Well, it has been speculated that in the not-too-distant future, drones will be able to do the job of order clerks by bringing customers their purchases. You probably already know that drones are far quicker than people. As a result, orders will be sent out and delivered much more quickly. Many online merchants welcome this improvement because it benefits both their companies and customers. Companies will save a lot of money, and customers will have what they need much faster.
Even the next-day shipping options are starting to look inadequate.
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3. Internet and social media retailing
To a great extent, people’s daily lives now involve using social media. A lot of companies realize this. Therefore, they shift their advertising budgets to social media to get their messages in front of more people. Every year there is a rise in the number of promoted posts on Instagram.
So, how can we use these numbers to improve online shopping? It’s good news for online store operators that millions of customers use these apps yearly. Now is the moment to put resources into social media marketing and sales because more and more people make purchases through these channels daily.
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4. Pop-up shops for e-commerce
If you’re in the e-commerce industry, you know that not having a physical location might hurt you. After all, some shoppers are more comfortable making purchases in person, so you could lose out on potential customers if you don’t pair your online store with a temporary brick-and-mortar location.
What predictions can you make regarding the future of pop-up stores in online shopping?
To combat this problem, you could, for example, open a pop-up shop to sell the same items you provide online. Although the location of your pop-up shop is one of many potential expenses, it has the potential to bring in more people than ever before.
Think about all the people who would buy from you if you opened a permanent business if you were to advertise it as a pop-up shop.
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5. E-commerce voice search
You’ve probably used a voice-enabled search assistant, like Apple’s Siri or Google’s Bixby for Android.
What you might not know, though, is that these technologies have applications in e-commerce and enjoy considerable popularity among users, especially millennials. By 2020, it’s expected that voice searches will account for half of all internet queries.
Now, how does this relate to online shopping? It’s safe to assume that voice-activated shopping assistants like Siri, Alexa, Google Assistant, and others will continue to gain popularity. You may need to adjust your keywords over time to accommodate purchases made via voice-activated technologies.
As more and more voice-enabled search assistants enter the market, it’s clear that voice e-commerce won’t be going anywhere anytime soon.
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6. AI-based Ecommerce
Today, AI appears ubiquitous. It’s no secret that many organizations may gain from integrating AI, whether it helps the staff better manage their time and responsibilities or improves the customer’s overall experience.
Assistants powered by artificial intelligence (AI) have the potential to perform a wide range of duties, from answering customers’ inquiries and addressing their issues to managing stock and processing orders. Some have speculated that artificial intelligence (AI) may soon begin to exert its dominance in the eCommerce sector since its helpers will quickly be able to do a wider variety of activities.
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7. eCommerce sustainability
The demand for sustainable brands is expected to rise in tandem with the environmental consciousness of the general public. What does this mean for online shopping, then?
Multiple strategies exist for improving environmental friendliness, but two of the most important are waste reduction in packaging and the establishment of long-lasting supply chains. To lessen their ecological impact, businesses must do nothing more than switch to minimalist packaging made from recyclable or less wasteful materials. According to Harvard Business Review, organizations should take measures such as incorporating low-tier suppliers and establishing long-term sustainable goals.
The use of alternative energy sources and efforts to reduce waste are also factored in.
Ethical treatment of workers, including providing a living wage and safe working conditions, is also crucial to a successful online business.
8. All-device measurements
According to the data, more than half of all internet purchases are made through a mobile device. Now that you know more about your customer’s shopping habits, how can you better serve them?
This is the primary question that should guide the development of any e-commerce platform. Clients are more likely to leave if an e-commerce site isn’t optimized for mobile use. Thus it’s in the company’s best interest to take this step.
It’s impossible to know what mobile device every customer will use to make a purchase, but you can make your existing website as mobile-friendly as possible.
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Conclusion
In the years to come, e-commerce will have far-reaching consequences for our culture. Safer Internet transactions, online retailers opening around the clock, the ability to find the appropriate product in less time, and a host of other benefits all contribute to an enhanced shopping experience.
The decreased overhead of running an online store allows eCommerce companies to invest more in other areas, ultimately leading to a better overall shopping experience for customers.
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