Shooting a Product Video

Do you want to attract more customers to your business? Are you looking for ways to create a buzz about your new product? Wouldn’t it be great if there was a fun and interesting way of communicating the distinguishing features of your products? Is your answer to any of these questions an enthusiastic “yes”? Then it’s high time you start Shooting a Product Video to grab the attention of your target audience. Whether you’re a business owner, product developer, or marketer, chances are you’ve already realized the importance of video marketing in creating brand awareness, nurturing leads, and driving sales.

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Why Shooting a Product Video?

Product videos play a particularly important role in familiarizing potential customers with your brand. Also, they come in handy while onboarding new customers. You can even use them to carve your brand identity and foster a deeper connection with your audience.

But it’s worth noting that creating a product video isn’t as easy as creating a photo montage of your product from different angles. If you’re simply using it to showcase how great your product is, you can’t leverage its full potential. Instead, you need to create a compelling narrative that highlights how your product fits into a customer’s personal or professional life.

The good news is that you no longer have to spend a fortune to make impressive videos. Today, it’s possible to capture awesome-looking videos with your smartphone. On top of that, green screen apps like let you easily enhance any video with an eye-catching background.

In the following sections, we’ll outline a few useful tips to create stellar product videos that help you achieve your business objectives. Let’s dive right in.

Also Read: E-Commerce Product Photography Tips A beginners guide

1. Define Your End Goal

Before you start creating a product video, it’s important to have a clear idea of your end goal. You must have a clear understanding of why you want to make the video.

Ask yourself the following questions:

  • Do you want to drive more sales on your eCommerce site?
  • Want to educate active leads about the different features of a product?
  • Do you want to generate more traction on social media platforms before a product launch?
  • Want to help new customers get a hang of your product?

Your answers to these questions will determine the type of video you need to create. For instance, if you want to improve customer experience, your need to create a video tutorial that showcases different product features, applications, and usage instructions.

On the other hand, if you’re looking to build awareness before a product launch, a demo video highlighting your product’s USP would be a better fit.

2. Build Your Toolkit to Shooting a Product Video

Shooting a Product Video
Shooting a Product Video

The next step is to assemble the tools you’ll need to shoot and edit the video. While the list of essential video recording equipment is endless, you can get started with a high-quality phone camera or a basic DSLR.

Don’t forget to get a tripod or monopod to mount your camera. Depending on the type of video you’re planning to shoot, you might also need audio equipment, such as a sound recorder and microphones. Additionally, you’ll need editing software to collate individual video clips and create a meaningful narrative. You’ll find a plethora of free, easy-to-use video editing apps on the internet.

It’s also a good idea to keep a green screen app, such as, handy to enhance the visual appeal of your video. With such a tool, you don’t have to worry about shooting your video in fancy locations. Instead, you can record it inside a studio with a green screen, and use the app to add any background of your choice.

At this stage, it’s a good idea to build a dedicated videography team comprising scriptwriters, cinematographers, audio engineers, video editors, VFX artists, and more.

3. Focus on Your Story

Shooting a Product Video
Shooting a Product Video

In the absence of a riveting narrative, even the most attractive visuals will fail to grab eyeballs. Whether you’re shooting a product demo or tutorial, make sure you create a relatable and emotionally-driven story.

With a demo video, you can build the story around how you conceptualized the product, and the challenges you faced while developing it. Don’t forget to outline the consumer pain points that have motivated you to create the product.

Similarly, for product tutorials, you can create a fictional character whose struggles resonate with those of your target customers. The key is to make storytelling an integral part of your product videos, irrespective of the visual tone and end goal.

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Closing Thoughts

Video marketing is no longer a novelty. It’s become an indispensable part of growing your business in 2022. Product videos play an important role in generating traction, leads, and sales.

Instead of flooding your audience with lifeless product photographs, create a visually stunning video driven by a strong narrative.

Interesting Reads:

How to Build Google Web Stories in WordPress?

How to Use Video Content Marketing to Make Your Business Booming

Thing To Include While Writing An Engaging Brand Story

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