Instagram, as you may know, comes with a live video option. This Instagram Live option is very useful ion showcasing your products and skills. In addition to that, this unique Instagram feature will also allow you to share your content in real-time.
This unique feature allows you to showcase exciting content in real-time and even engaging and interesting moments such as reveals and Q&As.
It is due to all these benefits provided to the business accounts, Instagram Live has become one of the most useful and popular features of this photo and video sharing platform.
In order to use this feature that will start a live video stream you will have to:
Once the live video starts, the followers who are currently active on the platform will receive a notification that you are living.
The good thing about this feature is that the live viewers are able to comment on the live video as well. All they have to do is use the built-in chat feature of the app. Interesting and useful as it is, you should use this Instagram Live video feature sparingly.
IGTV or Instagram TV is the latest video offering of Instagram. This is available to the business accounts for watching either through the standalone IGTV app or the Instagram app. Users can view long-form or vertical video from Instagram creators. The type of video can be anything including:
Now you may ask what is the difference between Instagram Live and IGTV? Well, IGTV is the uploaded footage. This gives users the opportunity to fine-tune and edit their videos. On the other hand, in the Instagram Live feature, the content is filmed and uploaded live.
To start posting, you will have to:
However, if your account is verified, you can create and run videos that are an hour long as well.
At this point, you should know that as of now, the IGTV videos can only be viewed on mobile devices. This is because the Instagram app or the IGTV app does not support desktop viewing.
So much for the Instagram Live feature! If you want to use Instagram for your business marketing purpose in the best way possible, then you will need to use its other features as wisely as well. It is only then you will be able to:
All these will enable you to measure the success of your Instagram marketing campaign.
In addition to that, you will also need to know how best you can use social media at every stage of the sales funnel so that you can attract and delight your customers, convert them and close a deal.
It is also paramount that you know how exactly you should advertise on Instagram so that you can reach out to a larger audience and get maximum mileage and returns. For this you will have to ensure you:
All these efforts will need a little bit of time and effort from you but in the long run, all these will prove to be worth your investment.
Another very useful Instagram feature to focus on is the captions to add with your posts. First, you will need to know how exactly you should write Instagram Captions. Yes, it is true that a single picture may be worth a thousand words, but adding a carefully designed and defined caption will increase its worth even more, and there is no harm in it.
There may be something more than you need the picture to say and it is only the context words that can bring it.
Therefore, you will need to make sure that you write your captions carefully so that it is creative, meaningful and appealing. It is quite difficult to write meaningful and remarkable captions but it is not impossible. That is why you should follow these expert tips to relieve some of that pressure from you.
These approaches will ensure that you gain a lot of followers and do not need to buy automatic Instagram likes that has all the possibilities to be fake.
Author Bio –
Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings.