What is an Online Community Manager?

Online Community Manager

Online community managers (or social media managers) are individuals who work with online communities. They provide customer service for the company or brand sponsoring the community.

They are responsible for creating and maintaining positive relationships between members of the community and the brand. The main goal is to promote products and services within the community while building strong bonds with the members.

In addition to managing the community itself, they also manage the relationship between the community and the brand, including both the community owner and the brand representative.

What does an online community manager do?

The job description varies depending on the size of the community and the type of online community that you’re working with. However, there are some common responsibilities:

online community manager

Monitor the activity in the community

An online community manager’s basic job is to get a sense of what’s going on in the community. This includes monitoring the number of posts made by users, as well as the overall activity level. It can be done through various tools such as Google Analytics.

Provide feedback to the community owners about how they can improve their community

Online community managers are supposed to look over the requirements of all the members involved in the community. They should make sure that everyone has access to important information, and that the rules of the community are being followed. The manager should check the community and give feedback to the community owner about how they can improve their online community website.

Respond to member questions and complaints

As a community manager, it’s your responsibility to respond to any questions or concerns raised by the community members. You should try to resolve issues quickly and efficiently so that the community stays happy and productive.

Promote the brand through the community

Managers need to take care that the brand is being promoted through the community. That means making sure that the brand is represented in the community, and that the brand name is mentioned whenever possible. In addition, they should encourage people to share the brand’s content on other websites and platforms.

Maintain a positive image of the brand in the community

It is a manager’s top responsibility to build and maintain a positive image of the brand in the online community. They can do this by encouraging members to post positive comments about the brand, and by responding to negative comments when necessary. Also, community managers can share their own experiences with the brand to help others understand why the brand is great. It’ll add a personal touch to the manager-member relationship.

Manage the relationship between the community owner and the company/brand

A community manager’s core role in the community is to keep a check on the relationship between the community owner and the brand. Community management is a tough task, however, a community manager should know how to build these relations for the further growth of their online community website.

Create content for the community

Creating quality content for the community is one of the major roles of managers. Content creation involves writing articles, creating videos, and sharing photos and graphics. Managers should also create social media accounts for the community, and use them to promote the brand.

Make sure all the members are following the community guidelines

Digital communities are all fun and entertainment. But, if you want them to grow, then you have to keep your community free from spam and inappropriate content. A good community manager will always ensure that the community members follow the community guidelines set by the community owner. He also needs to monitor the community regularly and make sure that everything is running smoothly.

Identify new opportunities for growth

Managing all the ongoing activities is definitely the main role of a manager, but looking for new growth opportunities is another key part of the job. This includes identifying new ways to increase the number of members, as well as finding new ways to monetize the community. Online community managers are responsible for managing the community and ensuring its success.

Use the latest tools and plugins to keep the community updated

A community manager should be up to date with the latest trends and technologies used in the field of digital marketing. The best way to stay ahead of the game is to learn and implement the latest techniques. For example, he should use the latest WordPress themes and plugins to manage the community effectively.

Introducing BuddyPress Moderation Pro

Online Community Manager

BuddyPress Moderation Pro is a premium BuddyPress and WordPress plugin. Moderation of your online community is not an option; it is a duty. Meet BuddyPress Moderation Pro, the most robust BuddyPress Moderation solution, which includes sophisticated features such as automated moderation and constraints to offer you total control over your community and keep it secure.

Key Features:

  • Determine which roles can report items.
  • Members can block and unblock one another.
  • Allow for member avatar and group photo moderation.
  • Enable or disable BuddyPress Components’ automatic moderation.
  • Set the Reports Threshold for BuddyPress Components’ Automatic Moderation.

Buddy X

Online Community Manager – Final Thoughts

In conclusion, online community managers (or CMs) are responsible for managing and keeping their communities engaged. They also have to work closely with content creators to ensure that their posts are being seen by the right audience. This job has become increasingly popular over the past few years, especially among small businesses looking to grow their following and increase brand awareness.


Interesting Reads:

Metrics Top Community Managers Always Record & Report

How to Scale Up Your Online Community

BP Moderation: A Must-Have Community Plugin

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