Ever saw a dream in which you are able to control the world? Community building is just as powerful as managing hundreds and thousands of people. Regardless of whether you’re an online course maker or a Fortune 500 firm, the advantages of building an online community are dependable. Community building is often easier when you have a topic of interest that is famous with a huge group of people.
For example, OnePlus, a mobile phone company, opens an online community relating to its developments, issues, help forums, and etc. They will for sure receive an amazing response as people will come up with bugs, help, issues, and much more. They’ll want solutions. That’s how one can create an online community without thinking about any losses. Building an online community is a great way to retain customers to your brand or profile.
In this article, we will make you explore everything you need to know to build an exceptional online community.
What is an Online Community?
Let’s first understand what a basic community means, a community is a group of people who join hands for a similar topic of interest. The topic of interest holds the group of people tightly. These topics of interest can be related to any health issue, gadget, company, or event. Although, communities since the last ages have shown tremendous progress. Due to advancements in technology, people are able to share all the things online. The high speed WiFi networks allow users to chat online at a sufficient speed.
An online community is a space where people can present their own statements, share anything and everything related to them. People can discuss their thoughts and create relationships with random people online.
Isn’t an online community similar to a social networking site like Facebook?
Yes, an online community is quite similar to a social networking site. We have friends, known, and unknown people with whom we can have random discussions over diverse type of topics.
But there is a difference between them. A social networking site is majorly used by people for interacting with pre-established connections such as friends, family, or co-workers.
On the other hand, an online community is created to form groups of people who come together for a similar topic of interest. For example, if Samsung opens a community, the people who are interested in Samsung’s technology, or are using them will only join the community.
Communities like this involve people from all the walks of life. Also, generally people joining such communities are considered to be totally random, you can find one or two known people, but most are unknown faces.
Reasons to Create an Online Community
1. Communities increases customer retention rate
It does sound weird, but communities drive retention. People attracted towards your product/service/topic of interest would develop a loyal and strong connection if they have a community they feel attached to.
2. It adds value to your customers
One of the biggest reasons to get an online community is to make your customers loyal. You can do that by simple creating a community they can talk on. It is like creating a place for them to easily find and share information and answers to the most faulty questions.
With this customers get a place to share their own thoughts using the share activity feed, allowing further interaction with unknown people. It is like a Quora forum but with stronger and deeper interconnections.
3. Communities are a kind of marketing investment as well!
Well, well, well, you can use your community as a focus group for upcoming products and services. It is certainly one of the best ways to reach potential audiences at a low cost. Advertising new products and services takes a lot, and we all know it. How can you deny when someone says your already established community will get aware about your product just by a single community post? Isn’t it a perfect marketing investment? Well, think about it.
Different Types of Communities
We have categorized communities in two parts, one being learning communities, where members who pursue a course or membership come together, and brand communities, where people are brought together around a common product/service of the brand or it may the complete brand itself.
1. Learning Communities
A learning community is formed when a group of people with similar interest for learning goals meet to review course topics. Learning communities allow students with common academic goals to collaborate and create engagement by answering questions/debating with each other about certain topics.
A learning community allows students to connect with other students and instructors following the same academic goals. Where they can provide motivation and support to each other using various different features such as, discussion forums, creative activity posts, and random questions about the topic.
2. Brand Communities
A brand community refers to people getting together to celebrate their purchase of a specific product or service. Brand communities are created to develop the bond of their customers with the brand. You will see things like, answering questions of a product and other things at a brand community.
In this community people come together and act as a motivator and helper for each other. This builds connection between the brand and the customers. Allowing further enhancements of brand’s image and reputation.
7 Steps to Building an Online Community
An online community can be characterized collectively by people’s primary interests, opinions, and objectives who meet in a virtual space. Depending upon your business objectives, this may resemble a private gathering to share leanings and change stories from your workout schedule.
1. Define your community’s purpose and objectives
While the community has numerous objectives, it’s ideal for focusing on a few goals that address esteem made for you and your community and can be attached to explicit practices and results. You’ll also need some tangible measurements, called Key Performance Indicators (KPIs), to gauge how effective you are at achieving your objectives.
Understanding the estimation of the local area
For creating an online community, it’s imperative to understand what makes a community feel and how individuals from a community get motivated.
Adjusting value with behavior
A group-based people build brand loyalty devotion not by driving deals exchanges but by assisting individuals with addressing their necessities.
Community Key Performance Indicators (KPI)
To measure your advancement against an objective, use key performance indicators. They ought to be SMART: Specific, Measurable, Realistic, and Time-bound. While your KPIs will change depending upon your network’s reason and the stage you’re utilizing, several KPIs are general.
2. Select a community platform
Since you have your motivation, you need to track down its home. A significant question to yourself is, “The number of individuals would like to create in the community?” Suppose you’re hoping to create a community of 100,000+ individuals. In that case, you’ll need to look at different stages, like Reddit or a Facebook group.
3. Identify critical partners for the online community
Your people group ought to be pretty much as coordinated as your business. Like you have CEOs, directors, and supervisors in your business, you need to have colleagues dedicated to exact positions in your community.
4. Select a community manager
Your community directory is a dedicated colleague whose work deals with everything identified with your community. Community executives are essential for the achievement of the local area. You can consider them the COO of the community. They must ensure everything is running efficiently.
People and association divisions
Different colleagues work in your local area also. For instance, your promoting director will make the content schedule for your community.
5. Build a member profile.
You will likely fill your community with individuals from your intended interest group. Your member profile should reflect your client symbol’s profile and answer the inquiry. When you know who your optimal member is, you need to inquire:
- What does this community give them that they didn’t have previously?
- How would they feel before going along with it?
- How would they feel after going along with it?
- That is your member persona, and it will illuminate the copy you’ll use to convince them to turn into a member of your community.
6. Create rules and standards.
While your community is serving your individuals, that doesn’t mean they will make the entirety of the standards. Before individuals become official members, show them the guidelines and standards for the section and have their consent to maintain them. If they don’t, reveal that they will be removed from the group.
For instance, rules and standards can incorporate that individuals cannot talk contrarily to one another, profanity isn’t permitted, and individuals can’t pitch their items inside the community.
A. Set up your community
You have the motivation behind your community, the member persona, and the guidelines that all individuals need to follow. Presently, it’s an ideal opportunity to bring this community and set it up on your preferred platform.
B. Make initial community categories
Your community can be one enormous discussion, or points may arrange it. Depending upon your items, you can be Building an Online Community category within your community, exhibiting an excellent solution for a community’s issues. That can likewise assist you with understanding which community individuals are collaborating with, which classes frequently, and what items would be most appropriate for them.
C. Review sign-in measures for individuals
Actually, like your transaction interaction, the sign-in process for your individuals should be helpful and straightforward. Review the cycle before launching your gathering to 1) ensure it’s functioning as it ought to, and 2) experience your individuals’ journey to become essential for the community.
D. Define the roles of your staff and individuals
As an extension of your brand, you are Building an Online Community to run efficiently. Sorting out who handles specific circumstances currently will save you later when an issue happens. Each colleague related to the community ought to thoroughly understand their job and find a bigger group.
7. Promote your community
The backend of your community is set up, and now it’s an ideal opportunity to get individuals to need to be members. Advancing your district is similar to promoting a product.
A. Cooperate with influencers
Cooperating with influencers elevates your community to their community. The influencer ought to have a community of individuals who resemble your optimal part — and they, as of now, have their consideration. This is a quicker strategy for discovering your objective function than attempting to run paid traffic campaigns, retarget individuals, and expect you’re ready to get enough transformations to take care of your acquisition expense.
B. Referral program
Referral programs give individuals prizes for attracting individuals into your community. Your prizes can be a free item, a discount code, a prize (like another PC), etc. It would help if you motivated them to need to get the message out to you.
Conclusion of Building an Online Community
Building an online community is difficult work, yet it is anything but not impossible. There are numerous free choices accessible to begin your community, like Facebook. Suppose you’re energetic about what you know or need to make a social environment for your most engaged followers. There could be no more excellent time than now to begin your online community. Feeling interested? Click here to get your own community’s development started today!