10 Solid Tips To Optimize your Ecommerce Site For Big Holiday Sales

Optimize eCommerce Store For Sales

Halloween, Black Friday, Cyber Monday, Christmas, and other big shopping weekends are on their way when consumers will throng into your website to grab the best deals. This is the busiest time of the year, and if you are running an online eCommerce site, need to ensure your website runs smoothly throughout the sale season. It’s common to witness a site crash or slow website loading due to heavy traffic. But you need to be prepared well so that visitors don’t leave your website without buying anything.

In 2020, some of the eCommerce giants were taken off guard when they witnessed unusually high traffic. Etsy too, Zara, and Best Buy websites ran slow during Black Friday and Cyber Monday. This is why it is important to be ready with proper site optimization to ensure everything goes fine.

Digital marketers and owners of eCommerce websites may experience a lot of stress because of this surge in visitors, but you will earn well if you seize the opportunity. According to Shopify, the previous year’s global sales were around $6.3 billion during the BFCM, and around 47 million online shoppers shopped through Shopify-powered websites.

If you are preparing your website for the upcoming big sale season, this article presents some solid tips to Optimize your eCommerce Store for sales accordingly.

Optimize eCommerce Store For Sales
Optimize eCommerce Store For Sales

There Are The 10 Tips To Optimize Your eCommerce Site For Holiday Sales-

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1. Stocking Up your Inventory And Launching Updates

To determine which products will be in demand throughout the sales season, look at your sales trends from the previous year. If you have multiple products in huge demand, boost your stock levels or use a third-party service to source your products in time. You will have a clear idea of the supply levels after doing this.

Similarly, if you intend to update your website with a new layout or add-ons, do it weeks before, or put it off until the sales season ends. Any significant changes to your e-store could result in unforeseen technical issues during higher traffic. However, updating your website layout according to the sale season could attract more visitors. For instance, you could change your current banners to fresh ones that advertise your Thanksgiving or Christmas sales.

Changing a few things on your website can significantly improve the interest and motivation of your visitors to keep purchasing and maintain the “festive mood.”

Optimize eCommerce Store For Sales
Optimize eCommerce Store For Sales

2. Optimizing Your Site For Mobile Users

According to one stat, around 79% of smartphone users in the US itself purchased products online through their mobile devices this year. More and more smartphone users use e-commerce apps for shopping. Although your website may be mobile-friendly, optimizing it better and testing it for the final time is essential. During the holiday sale season, the usage of mobile eCommerce is high than usual. You cannot afford to lose any of your visitors if the site isn’t optimized for mobile shopping.

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3. Creating Better Navigation Page

Easy navigation pages can make the shopping experience great. From step-by-step payment gateway process to product search, and quick image load, all these matter and is the part of better page navigation. Do proper testing of multiple pages to ensure smooth flow.

4. Check For New Plugin Updates

Whether your website runs on WooCommerce or WordPress, checking up on the plugin updates is important. The complicated plugin can slow down your website and comprise security. Having an updated plugin will keep the site running smoothly. If you add or delete any plugin, do it before the sale season and do the testing.

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5. Optimizing The Image

Image optimization is part of SEO and having your website images optimized will help maintain a high traffic rate. When shopping online, visitors prefer checking images of the product. If they find the image loading takes time, they skip the part.

As a result, search engines will penalize the entire page for having slow-loading visuals and favor those that provide a better user experience. Optimizing page images would be one of the finest techniques for speeding up your website. Check the image size, which shouldn’t be more than 500kB. Make use of tools that can squeeze the file for easy site loading.

6. Finding The Reliable Hosting Provider

One of the website optimization tactics you should consider is reviewing your hosting company. The host of your website affects the functionality of your e-commerce site, particularly during the busy holiday sales season.

You may get the requirements from a great e-commerce hosting service, including shopping cart software, database support, payment processing, and more. Based on your most important considerations, it’s best to decide if you believe a new hosting company could help your website run better.

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7. Optimizing The Checkout Page

You must be having a great eCommerce site, holiday marketing activities must be running, and stocks are available to deliver, but is your checkout page ready? Many online shoppers complain about the complicated payment process, making them switch to another website. Your store’s checkout procedure should be handy. Before the holiday sales season begins, keep testing the checkout page through the different payment options provided. If your checkout is one page, make sure the form isn’t cluttered. That will make it easy to do the payment and place the order.

8. Running Speed Tests And Optimizing Store’s Performance

As the festival season and online deals come near, you need to test your WooCommerce store’s technical and onsite speed for the holiday shopping surge. Run the standard speed test to check your site’s loading time, ideally under two seconds, to prevent crashes during the busiest shopping hours. You can get started by thinking about optimizing your product photos and choosing a responsive theme for your store.

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9. Set Up A Team To Answer Customer Queries

There is a high chance that you will receive more customer queries during the festival. Put the most crucial information where it can be seen to get an advantage and prevent your clients from contacting you for assistance.

Make sure the content is crucial and informative in a way like-

  • Producing detailed product descriptions
  • What services does your business provide?
  • Including calls to action
  • Create concise store policies.

You must also include the Contact Us page and live chat option for resolving queries quickly.

10. Having A Backup Plan Ready

What if the server crashes due to heavy traffic? What if the payment gateway ends up long? What if the products are not available? There could be many such situations your website would face during the festive season sale. Ensure your team is on board, particularly on Black Friday and Cyber Monday weekends. Before any issue can lead to significant trouble, you must be prepared to act quickly.

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Are You And Your Website Ready For The Big Day?

Early preparation is key to the website’s success during festive season sales and high traffic. Search engine optimization depends on various criteria, including page speed and mobile site usability. To make everything go smoothly, consider below steps-

  • Use the right online tools to help you know how good the website is and make changes according to the report.
  • Stock up on supplies and release all the necessary updates on schedule.
  • Ensure the information on your website is clear so visitors can easily find what they need.
  • Pay close attention to anything that could delay or crash your store over the holiday season.

Once your website is ready, you can relax to see how the festive sale is going. Consider the above-mentioned optimization points to ensure everything goes smoothly.


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