Your bounce rate constitutes an estimate of how fast people are coming to your site and then clicking away right away again. Whereas this isn’t a bad thing always (if your primary goal is to make visitors click on an advertising banner, you’d expect a high bounce rate, similarly if your website includes just one page, you’re going to possess 100% bounce rate every time), it’s normally better to retain your site visitors reading and clicking about your site for the maximum possible time.
Whatever your website business goals, a good rule of thumb is that if you can make more people stay around for longer, you’ll acquire more members and earn more money. Some evidence also exists to the effect that bettering your bounce rate can impart a positive SEO advantage, so it’s truly worth investing some time into lowering it to the maximum extent possible.
If you’re unsure about your current bounce rate, you’ll require to cast a glance in your Google Analytics account (or whichever stats package you employ). A “good” bounce rate is normally regarded to be anything lower than nearly 40%, although this is based on the kind of site possessed by you. 50% is nearly average, and if you have a bounce rate of more than 80%, you’re in grave trouble.
So how can you decrease the bounce rate of your WordPress website? You can try out these strategies to lower the bounce rate and bump up your blog conversions.
Ways To Decrease Bounce Rates are:
- Enhance Page Load Times
- Enhance Page Load Times
- Do Not Use Popups
- Organize Your User Experience
- Use White Space
- Ensure Fonts Aren’t Excessively Small
- Include Related Posts In Your Site
- Internal Link Frequently
Enhance Page Load Times
If your site loads in ages, don’t hope for your web visitors to hang around waiting for it. A slow-loading site will invariably give a high bounce rate. However, there are plenty of ways you can increase the speed of your WordPress site and escape losing visitors:
- Curtail image size and compress images prior to upload employing a tool like Optimus
- Utilize a CDN to provide resources from a data centre nearest to your users
- Set up a caching plugin – the best is W3 Total Cache
- Compress your code (W3 Total Cache also possesses a compress and minify code feature)
- Consider altering your web host if your site is slow even after you’ve optimized it
- Pick a minimal theme that is moderate on graphics.
Improve The Readability Of Your Content
Lack of readability makes your target customer leave your website and affects the user experience. Particularly, large portions of text frighten away your readers. Lousy formatting keeps away your audience from the merits of the content which creates a poor user experience. This leads to a higher bounce and quicker exit rate.
Keep your headline – large and bold. Use subheadings to highlight your topic and bullet points to improve the readability of your article and explain points worth mentioning. Make use of plenty of images, quotes from experts of the industry, charts, and screenshots where it is apt.
Bold your keywords only a few times and try to pose several questions in your article to offer an invitation to your readers to participate, rather than simply read. Finish your content with a subheading titled “conclusion”. This prepares your reader to go through the ending a few words and initiate action. Write an actionable conclusion.
Do Not Use Popups
A lot of debate ensues in the blogging circuit whether popups are harmful or useful for your site. There are surely major benefits of popups like:
- Hiked mailing list opt-in rates
- Potential to highlight specific things to your audience like an upcoming webinar
Though you cannot ignore these benefits, there are various disadvantages too:
Pop-Ups also divert from the complete user experience of a site. Marketers certainly do not use them for the goal of enhancing the user experience. They also may be leading to banner blindness.
It is highly possible that popups can spoil your bounce rate. The rate at which this can happen depends on the kind of popup also, for instance, a small or full screen one. Even the setting applied like the number of times you exhibit it to new site visitors and users.
If your main priority is to lower your bounce rate, you need to refrain from popups. However, the least of all you should do is to take off thoughtlessly whatever popup set up by you on your WordPress website without monitoring the outcome. View the middle-ground based on increased engagement and reduced opt-ins. After it, you can consider whether pop-ups are worth activating or deactivating.
Also Read: Top 5 Lightbox WordPress Plugins
Organize Your User Experience With Particular Menus
The menu of your WordPress website is known as the navigation for a nice reason: it’s the major way your visitors guide themselves along with your site. If they don’t get answers quickly they could bounce. The majority of website owners don’t afford their navigation much thought, they just place what they believe is essential: about, contact, blog, services, page, etc. Nevertheless, it can be extremely vital to check which menu items (footer as well as top navigation) are actually utilized and required by your visitors.
You don’t desire to employ excess nav items, but you also require them to conveniently discover their answers. Also, regarding which pages are essential for you? If you’re an eCommerce site, is it your converting clients on your items/pricing page or blog.
Not certain about the menu items which you should eliminate? Examine the bounce rate for each page within your present menu navigation. Then match this data with a prime heatmap tool such as Hotjar which will reveal you the menu items which are being clicked on the maximum times. Else you could configure event tracking for every element in Google Analytics.
Use White Space
The “white space’ feature is hot nowadays, having catapulted a big rise in the advancement of minimal WordPress themes. White space is just void space on your website. It has absolutely no contents – no footer, no widget, no blog content; simply your website’s background.
If you haven’t still latched on to the white space trend and your portal’s design is wholly packed with different boxes, links, and bars, then you could be severely harming your bounce rate, Empty space also offer your readers’ eyes an opportunity to rest. This also guides visitors to view your vital content or CTAs.
The biggest instance of a company utilizing white space for their benefit is Google. They desire people to perform one act (search), and nothing must disturb them from that.
Ensure Fonts Aren’t Excessively Small
The one thing that people detest is squinting their eyes while attempting to read your site content. People aren’t going to modify their focus simply for reading your blog content (though it may be extremely awesome). Rather, they’ll most probably finish simply bouncing. Your font must be scannable easily.
Make it large. This is usually where the trend is going. A bare minimum should be 14 px. Other portals with excellent designs, like Stripe, employ a font size of 17 px. As you can notice, it’s extremely comfortable on the eyes.
Include Related Posts In Your Site
Engaging readers longer is always a nice idea! Maybe the post they alighted on wasn’t precisely what they were seeking or they wish to read further. So you can attempt and retain them on your site with few of our different related content. This is usually done at the culmination of your blog posts.
There is a huge catch here also, and that’s the truth that plenty of WordPress related post plugins are not excellent with regard to performance. Actually, they can be outright distasteful. This is generally due to huge sitewide questions to the database. And speed to affects the bounce rate.
The crew at Yoast plunged into this very topic, and this is what they had to tell:
Begin by asking a very easy question: Upon a content page, what would be the quickest implementation of related posts you could imagine? The rather dull reply: Simple, old-fashioned links.
We totally agree! If you scroll down to the culmination of this blog post, you’ll observe that we possess what we term “hand-picked” related posts. These are actually selected manually and attributed to the post. This dumbs down the question to nearly nothing and so won’t harm the performance of your whole site. Does it require more work? Yes, though it can truly be still better as you can select what you truly want readers to view.
Internal Link Frequently
Not simply is internal linking an excellent SEO practice, but it can also aid to lower bounce rate on your site in a big way. For those who don’t know, internal linking is just linking from one webpage on your website to a different one. You’re guiding your readers to another resource on your website so they get something to surf following that first-page display.
Internal link within your blog posts phrases that come up in a post appropriate for another post’s headline. A simple way to achieve this is just by surfing through your present content when inserting a link. For instance, below we searched concerning SEO, while we internally linked the SEO checklist post. You can obviously link internally at all times with HTML also.
Nevertheless, as with entire things, internal link in moderation – don’t attempt to link useless phrases simply to add some more links. Excess can really have a bad effect on your bounce rate and SEO.
Lowering your bounce rate involves being super-awesome. It matters for affording your prospects an experience like none other on your website – all about emerging as the leader in your chosen field.
When you tally your prospects’ intent, with your content and items, and then enclose it all in fantastic design, it is absolutely possible to decrease your WordPress bounce rates.