Every business nowadays needs a good website. Without a good website, your company has no hopes of ever reaching success. That’s why many businesses opt for a WordPress website these days. WordPress is a market leader as both a CMS (Content Management System) and as a website hosting platform. As a matter of fact, WordPress is the host of the third of the websites worldwide. However, as beneficial and efficient WordPress is, it cannot do everything on its own. In other words, you can’t expect from a WordPress website to generate leads and improve customer retention.
That is up to you and the way you tweak your website, to begin with. Today, it has become increasingly difficult to retain customers. Modern consumers have specific needs and demands, as well as expectations, and they won’t hesitate to abandon your business if you’re unable to meet their needs. That’s why many businesses are striving towards delivering exceptional customer experience in order to guarantee their satisfaction. That being said, here are a few ways to improve customer retention on your WordPress site.
Use plug-ins properly
One of the things that make WordPress websites awesome is the variety of plug-ins made available to users. Plug-ins allow you to customize your website and improve its performance in order to give your customers the best experience possible. However, if you go overboard with plug-ins, it will only be counterproductive. The main reason is that many third-party plug-ins are not optimized well and some even pose a security threat.
After all, WordPress is an open source software, which means pretty much everyone can create an extension for WordPress websites. Too many plug-ins and your website will become bloated with unnecessary code, which will make it slow and sluggish, as well as make it crash often. Still, that doesn’t mean you shouldn’t use plug-ins at all. Instead, use plug-ins properly by choosing the ones you really need in order to boost customer satisfaction and thus retention, as well as use plug-ins that were created by reliable sources.
Organize your content
One of the things that really matter to your customers is the content on your website. Retaining customers oftentimes comes down to ensuring their engagement on your website. That’s why it’s very important to properly organize your website’s content. Fortunately, WordPress allows you to do things your way. That means you can create categories and organize your content the way you think is best. However, you must ensure that the content you’ve created is top quality and highly relevant to your customers, too.
In addition, you must ensure that customers can easily navigate your website and find what they need without too much fuss. What’s more, pay attention to the design itself. You must ensure that content is aesthetically pleasing to your customers aside from it being readable and entertaining. That way, you’ll make certain that your customers are engaged and satisfied on your website, as well as that they’ll most likely come back again.
Focus on SEO
Search engine optimization (SEO) is a great asset to all websites. Many people believe SEO primarily focuses on visibility. Although that may be true to a degree, SEO can also help with customer retention, of course, if you use it properly. SEO activities focus on your website. For instance, optimizing content on your pages can boost its visibility and also help drive more traffic back to your website. However, there’s one crucial factor regarding SEO that’s vital for customer retention and that is customer satisfaction.
As a matter of fact, customer satisfaction, as well as any other factors on your website that influence customer satisfaction, are ranking signals. WordPress websites have many built-in features to help with optimization. Still, if you don’t know how to optimize your website properly, you might consider consulting with a digital marketing company that can help you decide how to proceed. The most important factors you must focus on in order to ensure customer satisfaction are website speed, mobile friendliness, website security, and content optimization.
Implement a loyalty program
Retaining customers is about giving them a good reason to come back. That’s easier said than done in most cases. However, it’s not that hard to get customer attention the right way if you use a bit of creativity. Implementing a loyalty program to your WordPress website is one of the best ways to retain customers. You can create a loyalty program based on custom code, or you can opt for a plug-in that suits your needs.
A loyalty program, as its name suggests, rewards customers for their loyalty. Everyone loves being rewarded and you can take advantage of that. Offer incentive rewards to your customers in order to boost their engagement and encourage repeat business. The key is to make the loyalty program appealing and valuable to customers. That way, you’ll make certain that your customers are more likely to participate.
Improve customer experience
All of the above-mentioned factors contribute to the overall customer experience, but you can always do more to make that experience exceptional. The better the experience you provide to customers, the greater the likelihood of retaining them. Nowadays, consumers aren’t simply looking for good quality products or services. That’s important too, but what’s more important is customer service and support.
For instance, implement a live chat feature on your website so that customers can contact you at any time if they have any questions or misunderstandings. The way you treat your customers and the way you make their experience memorable is crucial for their satisfaction and retention. Therefore, build a relationship with your customers and listen to what they have to say. Also, don’t hesitate to include personalization to make your customers feel special. Every extra effort you make to ensure that your customers are happy will pay off in the long run.
Having a WordPress website means you have a reliable hosting platform and a CMS that can easily suit your every need. However, a WordPress website is still a website and you must make an effort to optimize it and ensure it is performing well. Customer retention is not based on your website alone, but on your efforts to make customers come back as well.