For most SaaS startups, new sign-ups are vital. Until you have a strong customer base, healthy revenue, and manageable churn rate, having a strong SaaS conversion rate is necessary for your survival.
So, if you have low conversion rates, you need to take a step back and see what is wrong with your processes. Is it a marketing problem, sales problem, product-fit problem, or something else?
Here are the seven conversion marketing tips for SaaS startup:
1. Offer “freemium” or free trial
You’ve probably heard about the “freemium” model. This is a kind of pricing strategy where you offer a portion of your product without cost. This is an excellent solution for moving your potential client along the conversion funnel.
But still, a lot of companies failed to use this model because they believe that they have a software that’s too robust, feeling that their product is not worth it if it’s offered for free.
The thing is, you have to offer customers a free taste of what you have to offer, creating a need for your product, building trust between you and the customer, and letting them realize the importance of a paid feature down the road.
2. Build an SEO strategy
Organic traffic plays a crucial role in SaaS marketing, and it is where a strong SEO strategy comes in.
Search engine optimization helps you generate leads that are relevant and could easily be converted. This explains why some of the best marketing agency for SaaS companies advises that you pay close attention to elements that affect your site’s rankings.
This includes using long-tail keywords, as well as pages that are receiving a high volume of traffic.
You could utilize keyword planning tools and ahrefs.com to help you come up with keyword suggestions. You also need to build landing pages for the set of keywords that you come up with. Then, you have to support these landing pages with some on-site and off-site blog posts that have the same, relevant topic.
3. Email marketing
Having constant communication with your customers and engaging them with every email that you send helps you boost your conversion rates, as well.
A lot of organizations think that email marketing is simply a waste of time or an ineffective way, but they are wrong.
Email marketing is one of the most effective ways of winning your customers over. It serves as a continuous reminder that you (as well as your offers) exist.
You can send emails with coupons and offers that will entice people. You also need to maintain an email list, and you have to grow it every time.
4. Start blogging
Blogging is a great tool that you can use to help both leads and subscribers understand your product more and its application. You need to craft articles that will educate people with the best practices.
Blogging is important in the lead generation process, as doing so can help you drive links from social media, search, and link referrals.
5. Retargeting
Retargeting will help track your site visitors, showing them your online advertisements as they visit other websites on the internet. Most e-commerce sites use retargeting to entice visitors.
Just think of the time that you are looking for a particular piece of clothing online, and left the site without buying it.
Suddenly, you will see ads for that piece of clothing everywhere. You may even chance upon a discount or promo ad or an ad which shows that your preferred piece is best paired with another item.
That’s retargeting in action.
6. Use social proofs
Before a user could even consider signing up for your site or start a free trial, you need to provide them with something that would make them trust you.
One of the most effective ways to do that is social proof. This could be in the form of:
- Testimonials
- Case studies
- Press coverage
- Reviews
- Logos from well-known clients
While the text is the most obvious way of showing social proof to people, you also have to consider other things like documents, photos, and videos that would help bring this to life.
7. Consider paid ads
Identify your target market, run campaigns, and then target them on Facebook, LinkedIn, and Google. Another thing that you must keep in mind so that you don’t run the risk of using up all your budget, is to utilize long-tail keywords.
This is true for a lot of SaaS companies because you’re in for some tough competition. Then, if you want to step up your marketing game, you have to level up your remarketing campaigns on all relevant websites and social media platforms out there.
Over to You
There you have it. The tips we’ve outlined above on marketing tips for SaaS Startup are designed to provide you with big wins over time.
So you better start, because gone are the days when marketers could get by not knowing these conversion-driven marketing tips for SaaS Startup.
These tips will help keep your customers attached to you, and help you raise your SaaS conversions each day, provided that you use these tips properly.
