Are you wondering how coding skills can help SEO or not? If yes, then you’ve come to the right place! Stick around and give it a read. When it comes to SEO, too many web admins see it as a process after a website is built, optimizing specific on-page variables or requesting backlinks from reputable sources to help with off-page SEO.
When it comes to optimizing your website, it’s like building a house on an unsteady foundation if you ignore its code.
Coding Skills Can Help SEO
Avoid missing out on these critical benefits by considering how coding can assist your site’s SEO.
1. Check the crawlability of your code using search engine spiders
The spider programs used by the search engines will only be able to crawl and index a limited number of sites simultaneously. Images, audio, video, and script files can all impede crucial site text from crawling and indexing correctly by search engines because they can only read text.
Use the Webconfs “Search Engine Spider Simulator” tool to observe how the search engines view your pages and what they think of your content. The search engines will not be able to find your information if you have missing portions of text in your code.
2. Create SEF URL rewrites using code- Coding Skills Can Help SEO
Creating search engine-friendly URLs (SEF) is advantageous from both an SEO and a UX perspective. If you want to reduce the number of extra characters and codes in your URL, you’ll have to adjust your site’s code depending on its platform. Changes can be made via plugins or the internal dashboard settings using WordPress, Joomla, or another content management system. The permalink structure in your .htaccess file may also need to be addressed in other circumstances, such as when using open-source e-commerce systems.
3. To speed up your site, you should clean up your code
It’s not uncommon for website modifications to result in a variety of mistakes that slow down your site’s performance, even if the code is initially “clean.” The following are all things to keep an eye out for while performing regular checkups of this nature:
- Keep your code readable by eliminating unnecessary whitespace.
- Remove broken and unpaired tags with an HTML validator.
- Use a broken link checker to identify and remove URLs that are no longer functional.
4. Provide a text-based alternative to on-screen scripting
Image, video, and script files, as noted in Tip #1, are typically inaccessible to search engines. It’s not a good idea to eliminate these features because they can make your site’s visitors happier.
You can use other text-based versions of the material you want search engines to index as a coding option. SWFObject2 is an excellent example of a library that automatically deploys text-based replacement content whenever it discovers people or search engine spiders that can’t correctly process these files.
5. Include “noindex” tags in your robots.txt file
It is impossible to control the actions of search engine spiders completely; however, using “noindex” tags on your robots.txt file to tell them not to index specific sites can be helpful from an SEO standpoint, even though it is impossible. In your robots.txt file, include this tag for pages that you don’t want to appear in search results:
- The checkout and shopping cart pages
- Dashboard pages for users
- Page archives
Also Read: Backlinks Awareness through Google Indexing
6. Use “rel=canonical” to cope with content duplication
As a result of the way these platforms establish URLs for your site, you’re more than likely dealing with duplicate content concerns. Automated systems can generate any or all of the following alternatives when you upload a new article to your website:
If you don’t indicate precisely how each of these URL variations should be treated, you risk being exposed to duplicate content filters in the search engines.
The “rel=canonical” element is the best technique to tell search engines how to handle your URLs. For example, you may add this feature to your website’s head> section by hand or with the help of a plugin and tell the search engines to either ignore, reroute or index a specific URL.
7. Use 301 redirects to make sure PageRank flows appropriately
From an SEO viewpoint, there are two code scenarios to keep in mind when setting up 301 redirects. The first step is to tell the search engines that www and non-www URLs should be regarded the same.
It’s also essential to use 301 redirects if you ever move content on your site (for example, by changing the title and permalink of an article) so that search engine crawlers know about the change. As a result, it will reduce the loss of PageRank, which can occur when backlinks no longer point to your old URLs.
8. Create rich snippets with microdata- Coding Skills Can Help SEO
Microdata, a new language that lets you add many levels of clarification data to your site’s HTML tags, has recently been added to the SEO developer’s toolset. Your site’s ranking and indexing can be improved by using these features to create “rich snippets” in search engine results pages (SERPs), which increase the number of people who click through to your site.
Adding these new features may benefit a site’s SEO and drive additional traffic from search results, as there is some conjecture that overall clickthrough rates from Google SERPs are weighted as a ranking factor.
9. Merge script files to make load times faster
Based on Google’s declared goal to promote fast sites regarding search results, site loading time has recently become an important ranking element.
As a result, if you’ve structured your site around a large number of scripts, loading all of these code files at once can significantly impact your site’s performance. You can reduce the time it takes for your site to load by condensing all of these individual code sheets into a smaller number of files.
10. Use CDNs to minimize the number of launch resources you need
To conclude, if you’ve done everything you can think of to enhance the performance of your website’s coding but still haven’t seen a significant reduction in the time it takes to load your site, consider using a content delivery network (CDN) to serve up material from other websites.
S3 and RackSpace, two well-known content delivery networks (CDNs), are excellent options for sites that contain significant amounts of photos, music, and video content. Consider using CDN services to distribute your content if you’re experiencing slow launch times due to excessive file demands. They can significantly impact your site’s overall SEO for a relatively low investment.
Conclusion of Coding Skills Can Help SEO
It is possible to be a successful search engine optimization (SEO) expert without any coding experience. A person who knows how to code isn’t necessarily a better search marketer than someone who doesn’t. Learning to code, however, can make a decent SEO even better because it gives you an edge.