The name of the domain is one of the most important decisions that you need to take before registering your website on the Internet. While the purpose of the website is clear to you from the outset, a name that represents your business or blogging site is essential for a meaningful impact in the search engine results.
A poor domain name may have a negative impact on the website’s search result rankings, even with a good content creation and presentation by the creator. Also, there is a lot of hassle involved in case you want to change the name later, including losing the ranking gain and even losing some loyal followers. On the other hand, a smart and efficient domain name will increase your site’s click-through rate, the number of referral links, type in traffic and such other parameters. The domain name has a significant impact on the branding of your website and the results of your online marketing efforts.
In view of the above, the following steps will lead you towards finalizing on a proper title for your website and avoid some common mistakes in the process.