A new year, a new golden opportunity to realize your blogging dreams. Whether you’re thinking of launching your first blog site or if you’re in desperate need of more traffic and recognition for your existing blog, now is the time to make a game plan and execute a strong growth strategy in the months to come. While time is still on your side, that doesn’t mean that you can afford to slack off!
Instead, you need to start improving your blog early on and implement some effective solutions that are guaranteed to improve readability, your standing in the SERPs, and the user experience on your website in general. Here are the five effective tips that will make your blog succeed, help you separate your blog from the competition and make 2019 the year when you become an authority in the industry.
Build a Unique Identity for Your Blog
A blog page is an extension of the brand, and no matter if your blog is the focal point of your company or a complementary aspect, it will need to portray your brand’s values, visuals, and tone of voice across the board. Never underestimate the power of a striking brand identity, as it might very well be the only thing that will manage to set you apart in a competitive business landscape.
Your blog needs a personality, and personalities are shaped by their values. Make your blog stand for something, be it a unique cause, an idea, or a movement – such as environmentalism, for example. Let these values permeate your every piece, in order to give it a leitmotif your audience can connect with and remember. Give your blog a striking, clean, and memorable visual presence in order to complete the picture and inspire your readers to keep coming back for more.
Optimize for Humans and Search Engines
Search engine optimization has become a big deal in the digital realm over the years, and if you want to make your blog stand out in the years to come, you will need to implement winning SEO tactics. More importantly, you will need to do this while optimizing your content for your readers. Google and other prominent search engines favor content that has excellent readability, content that is relevant and offers concrete solutions to complex problems.
Start by researching keywords relevant to your niche and demographics, and then continue to weave them into your every piece. Consider localized keywords if you want to connect with your community and rank high in the local SERPs. Connect with other prominent actors in the industry and see if you can guest post on their websites in order to gain relevant backlinks that will further improve the credibility of your site in the eyes of the search engines. Consequently, all of these efforts will help your brand stand out in the eyes of your audience.
Pay Special Attention to UI and UX
User experience and user interface optimization are two of the most important aspects of a well-functioning, successful blog. In recent years, both search engines and readers have started to put emphasis on stellar user-friendliness of a website, the former using UX parameters to rank websites, and the latter using UX to determine the relevance, trustworthiness, and quality of a blog. If you are catering to a highly competitive marketplace such as Australia or the US, you should take UX optimization seriously.
Many digital agencies will emphasize the importance of web design and UX for a blog website even though the site’s primary purpose is storytelling. This is because user experience always comes first in the digital world, and what you have to say comes second. If you want to dazzle your visitors and incentivize them to stay, you will invest in the design of your website first. Only then can you focus on the quality of the piece.
Spread the Word Across the Web
What good is an amazing article if nobody knows about it? Always keep in mind that the word of your stellar content will not spread across the online world all on its own – you need to give it a push. No matter the niche of your blog and the identity of your brand, the one thing that’s certain is that you need to have a comprehensive digital marketing strategy.
Focus on disseminating your content on social media and other authority websites in your industry, and write catchy hooks that will spark conversation and inspire your followers to engage in regular communication with your brand. This way, you will build some much-needed buzz and boost word of mouth across the online universe.
Go Above and Beyond with Every Piece
Google has become very rigorous in recent years when it comes to ranking websites and deeming them worthy of a spot on its first page. Not a few years ago a content piece of 600 words was a standard length for a quality article, but nowadays the content that makes it to the first page has an average word count of 1900. That’s a significant increase and it means that you need to step up your blogging game.
You need to go above and beyond in creating long, in-depth articles on niche topics. These articles should hold within their pages data that is accurate, relevant, and verifiable. Complement these elements with credible sources and citations, and you have yourself a recipe for a top-ranking blog post!
Blogging is an effective way to build a career as an entrepreneur, and it’s an excellent way to improve the recognition and positioning of an existing business. Be sure to implement these tips into your blogging strategy in order to skyrocket your brand’s popularity in 2019.