How To Write a Website Brief: Tips For Web Designers

web designers

Picture this scenario: you’ve finally landed your dream web design project for web designers and you’re excited to get started. But there’s a slight hitch. The client wants you to write a killer website brief to paint a clearer picture of what the project will look like and erase any flicker of doubt they may have.

Suddenly, the project doesn’t sound so fun anymore. As web designers, it’s one thing to have a vision of a website that will completely impress your client. However, another thing is to articulate it, write it down, and translate it into a comprehensible brief.

An easy way to get past this hurdle may be to address a college essay writing service to pen down your words, but you may still run into situations that require you to write the brief yourself. As such, it’s important to learn the basics of writing a website brief and search for a design brief example just in case you find yourself in a sticky situation where you have to do it under the supervision of your client.
In this article, we have outlined the most effective tips for writing a killer website brief that will win your clients over. Ready? Let’s get into it.

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What Is a Website Brief?

  • A website brief basically outlines everything both parties need to know about the web design process, from the requirements to the milestones and timeline within which the project will be delivered.
  • The website brief (sometimes called the client brief ) also gives the client a clearer estimate of expenses and the financial requirements or budget. This way, it will be easier to provide all that is needed for the entire project.
  • In some cases, this document can also serve as a tool for tracking milestones and the overall project progress.

How to Write a Killer Website Brief

killer website brief

So we’ve gotten to the crux of the matter and the reason you clicked on this article in the first place. How do you write a website brief so impressive, for now avoiding an essay writing service, that your client gives you money and praise? Well, here are some core elements you should never miss out on when drafting the document:

Outline a description of the business or company

  • One of the first elements that should be identified and outlined in the brief is the company or business profile. It is an essential step because having a clear understanding of the company’s vision, mission and values will help steer the design process in the right direction.
  • When covering this detail, ask important questions that will provide the information you seek. What does the brand do? What is the size of the business? What kind of market and brand perception is the client gunning for?
  • It is also important to find out more about the brand’s expected growth within the next three to five years as this will help you to set the right foundation for those changes when web designers designing the website.

Draft an overview of the project

After describing the company or brand, the next step is to provide a detailed scope of the web design project and all deliverable milestones. Covering this aspect will ensure that everyone knows what to expect and what not to expect when the finished product is ready. In this section, you need to provide a list of all the key functionalities that the website will have. You will also need to provide specific features, details, or functionalities that are related to the client’s branding. This overview may be organized in the form of visuals such as a logo or typography.

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Some other details to include are:

  • A short description of the project – Are you building a new website from scratch or redesigning an old one?
  • All expected deliverables and achievable milestones.
  • What will not be included in the project?

Providing a detailed overview of the project will help to ensure that there are no false assumptions or expectations from both parties

Define the project’s goals

project goal

Once everyone has a clear understanding of the project, you can go on to define the project’s goals. What exactly does the client want to achieve with the website from the web designers? Are they trying to increase brand awareness? Or are they trying to generate leads and increase their online presence?
Defining these goals will help to ensure that the design is effective and stays on track with what the client really wants.
Pro Tip: If you are redesigning an already existing website, you may need to include a brief note about the old website, outlining its flaws and weaknesses. This will help you create an improved version without errors.

Identify the target audience or users

The next step to take will be to identify the website’s target audience or users. Providing details about them will help you tailor the web design, as well as features and functionalities, to suit their needs and habits. Who exactly will be visiting this website and why? Are they visiting it for research, entertainment, or purchasing purposes? This step includes gathering all the relevant demographics, such as age, gender, location, work status, behavioral habits, and other details that may help to paint a clearer picture of the target audience.
Usually, the client will provide you with this information as they know more about the brand than you do. However, in some cases, the client may not even have this information readily available and you may need to acquire it yourself.

State the budget and timeline

You should provide a realistic budget when drafting your design brief template. How much will the entire project cost? This section is very important as it determines the quality of the final product. For instance, if you’re working with a tight budget, the website may have to be a basic one with no complex functionalities.
In the same vein, you should also set a realistic timeline within which the project will be delivered. In this section, it is important to make provision for any hurdles that may slow down the project. For instance, if the design is expected to take two weeks, set expectations for four weeks just in case you encounter bugs or hurdles. This way, you will end up surprising your client pleasantly if all goes well instead of disappointing them.

Final Thoughts about Tips For Web Designers

Create your community

Creating a detailed design brief can help to ensure that the main project stays on track and is as seamless as possible. If you aren’t sure how to create one, you can search for the perfect design statement example online to see how you can create yours.
Good luck!

About Author

Amanda Dudley is a lecturer and a writer with a Ph.D. from Stanford University. She loves teaching, studying and helping children with disabilities learn. When she isn’t doing any of that, she works at EssayUSA providing stellar essay writing services for clients.

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